-- Table structure for table `lKV_yoast_indexable_hierarchy`
--

CREATE TABLE `lKV_yoast_indexable_hierarchy` (
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--
-- Dumping data for table `lKV_yoast_indexable_hierarchy`
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--
-- Table structure for table `lKV_yoast_migrations`
--

CREATE TABLE `lKV_yoast_migrations` (
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--
-- Dumping data for table `lKV_yoast_migrations`
--

INSERT INTO `lKV_yoast_migrations` VALUES
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--
-- Table structure for table `lKV_yoast_primary_term`
--

CREATE TABLE `lKV_yoast_primary_term` (
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--
-- Dumping data for table `lKV_yoast_primary_term`
--

INSERT INTO `lKV_yoast_primary_term` VALUES
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--
-- Table structure for table `lKV_yoast_prominent_words`
--

CREATE TABLE `lKV_yoast_prominent_words` (
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--
-- Dumping data for table `lKV_yoast_prominent_words`
--

INSERT INTO `lKV_yoast_prominent_words` VALUES
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--
-- Table structure for table `lKV_yoast_seo_links`
--

CREATE TABLE `lKV_yoast_seo_links` (
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  `url` varchar(255) DEFAULT NULL,
  `post_id` bigint(20) unsigned DEFAULT NULL,
  `target_post_id` bigint(20) unsigned DEFAULT NULL,
  `type` varchar(8) DEFAULT NULL,
  `indexable_id` int(11) unsigned DEFAULT NULL,
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  `width` int(11) unsigned DEFAULT NULL,
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) ENGINE=InnoDB AUTO_INCREMENT=774 DEFAULT CHARSET=utf8mb3 COLLATE=utf8mb3_general_ci;

--
-- Dumping data for table `lKV_yoast_seo_links`
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I&#8217;m your host, Josepha Haden Chomphosy. Here we go.&nbsp;</p>\n\n\n\n<p>[00:00:28] (Intro music)&nbsp;</p>\n\n\n\n<p>[00:00:40] <strong>Josepha:</strong> Hello, my dears, and welcome to 2024. I hope you&#8217;ve had a lovely break. At the top of the year, I like to look around and gather the projects that the community is interested in. We can&#8217;t always commit to everything, and sometimes even the things we plan to do can&#8217;t make it across the finish line. In the next few weeks, I&#8217;ll be publishing kind of the big picture goals for the year, but I wanted to share a little bit about what I&#8217;ve collected so far.</p>\n\n\n\n<p>[00:01:05] <strong>Josepha:</strong> Firstly, we&#8217;ve got Phase 3. This has been called a few things over the years: collaborative editing, multiplayer, co-editing. But whatever it&#8217;s been called, the biggest changes to writing and design workflows are likely to happen in this phase. A redesigned workflow can be a bit of a shock. But fortunately, we already have a prototype out there.</p>\n\n\n\n<p>I&#8217;ll include a link to some resources in the show notes, or of course, you can always stop by make.WordPress.org/core for some insights. But I would encourage you to, at the very least, get your hands on that prototype to see what it looks like is coming in Phase 3 so that you can be aware and provide your feedback.</p>\n\n\n\n<p>The next thing on our list is Data Liberation. This is a new-to-us project that was introduced at State of the Word. Fortunately, though, it&#8217;s not a new concept overall. Data Liberation is actually one of the earliest ideas that sold me on WordPress. The idea that you could set up a site for a client, or yourself, and that hard work wasn&#8217;t lost if something went wrong, was really important to me. It&#8217;s been a long time since we put any effort into our importers and exporters, and I think this will be a good focus for the year.</p>\n\n\n\n<p>[00:02:14] <strong>Josepha:</strong> The next thing that I&#8217;ve picked up, kind of a list of three things, but there are three mid-sized areas that I want us to pay attention to this year: plugins, old tickets, and new meetups.&nbsp;</p>\n\n\n\n<p>Plugins, because they really have turned a corner on where they ended 2023. A lot of work has been done to make sure that they&#8217;ve streamlined some efforts, gotten some better onboarding for folks as they&#8217;re going in, and we could really use a hand to keep that momentum going.</p>\n\n\n\n<p>Old tickets, because it&#8217;s something that we hope for year after year when we&#8217;re talking to people about what they want in new releases. So often, part of what they say is some way to work through all of these old things that have been around forever, some with patches. And why not, after all?</p>\n\n\n\n<p>And then new meetups, because I really still think that meetups are the best intro to WordPress. No matter whether you&#8217;re wanting to become a developer eventually or, like, the community-building aspect is the thing that hooks you forever. Meetups are the place to encourage those and discover those.&nbsp;</p>\n\n\n\n<p>[00:03:20] <strong>Josepha:</strong> The next thing on my list is also two things. It&#8217;s two things, but kind of a guess at the moment. There are two summit items that I want us to try to consider this year.</p>\n\n\n\n<p>So the first one is contributor recognition. Acknowledgment and recognition, I think, are two different things, and there was an entire series of sessions at the summit where we talked about it. 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Keep an eye out in the next couple of weeks for the annual Big Picture post so you can get some context, notes, and discussion opportunities. And, of course, anything that has shown up that&#8217;s a bit bigger, a bit more final will be in there as well.&nbsp;</p>\n\n\n\n<p>But first, our small list of big things. </p>\n\n\n\n<p>[00:04:52] (Music interlude)&nbsp;</p>\n\n\n\n<p>[00:05:00] <strong>Josepha:</strong> Firstly, State of the Word had nearly 200 questions submitted, and Matt has been answering the overflow on make.WordPress.org/project. So, I&#8217;ll include a link, but head on over there to that post if you would like to catch up on those.</p>\n\n\n\n<p>And then the second item, and last item, is that you&#8217;ve got a few more days left to give us feedback on WordPress meetups in 2023, and give us an idea of what we can do to improve those. I believe those close on January 14th. I really love my local meetup, and I hope that we can get some of that same sort of feeling going in all of yours, too.</p>\n\n\n\n<p>[00:05:33] <strong>Josepha:</strong> And that, my friends, is your small list of big things. Don&#8217;t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You&#8217;ll get a friendly reminder whenever there&#8217;s a new episode. If you liked what you heard today, share it with a fellow WordPresser, or if you had questions about what you heard, you can share those with me at wpbriefing@WordPress.org.</p>\n\n\n\n<p>I&#8217;m your host, Josepha Haden Chomphosy. Thanks again for tuning in for the WordPress Briefing, and I&#8217;ll see you again in a couple of weeks.&nbsp;</p>\n\n\n\n<p>[00:06:02] (Music outro)&nbsp;</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16677\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"The Month in WordPress – December 2023\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://wordpress.org/news/2024/01/the-month-in-wordpress-december-2023/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 05 Jan 2024 10:10:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:18:\"Month in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:18:\"month in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16680\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:331:\"As 2023 came to a close, WordPress bid farewell with the much-anticipated annual State of the Word and the 6.5 roadmap, among other exciting updates. 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Highlights from State of the Word On [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Reyes Martínez\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:11205:\"\n<p>As 2023 came to a close, WordPress bid farewell with the much-anticipated annual State of the Word and the 6.5 roadmap, among other exciting updates.</p>\n\n\n\n<p>Read on to learn more about the community’s end-of-year celebrations and catch a sneak peek of what’s in store for the year ahead.</p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Highlights from State of the Word</h2>\n\n\n\n<p>On December 11, WordPress co-founder Matt Mullenweg delivered his annual <strong><a href=\"https://wordpress.org/state-of-the-word/\">State of the Word</a> keynote in Madrid, Spain</strong>, marking the first international edition of the event. Nearly 200 WordPress enthusiasts and tech industry leaders gathered in person to hear what’s next for WordPress—with a large audience joining online or from one of the 47 watch parties held across 18 countries.</p>\n\n\n\n<p>The keynote <a href=\"https://wordpress.org/news/2023/12/state-of-the-word-2023-recap/\">highlighted</a> last year’s milestones and showcased compelling demos, providing a glimpse into the upcoming developments for the Site Editor, Collaboration phase, and Admin redesign. 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This major release is set to introduce a new Font Library for easy global font management, support for Appearance Tools in Classic Themes, Data Views for templates and patterns, and more robust revisions across the editing experience, among other highlights.</p>\n\n\n\n<p>6.5 will also include new APIs like Interactivity, Custom Fields, and Block Binding that expand block capabilities and underpin features like Synced Pattern Overrides.</p>\n\n\n\n<p>Learn more about the features planned for WordPress 6.5 in <a href=\"https://make.wordpress.org/core/2023/12/07/roadmap-to-6-5/\">this roadmap post</a>.</p>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size\">\n<p>Don’t wait for the next release to optimize your creative workflows with <a href=\"https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/\">these powerful Site Editor tools</a>.</p>\n</blockquote>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">New in the Gutenberg plugin</h2>\n\n\n\n<p>Two new versions of Gutenberg shipped in December:</p>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/12/06/whats-new-in-gutenberg-17-2-6-december/\"><strong>Gutenberg 17.2</strong></a> introduced improvements to the site editing experience, including the ability to drag and drop blocks to the top and bottom of documents and sticky table headers. The update also enhanced the Interactivity API docs and addressed numerous bug fixes.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/\"><strong>Gutenberg 17.3</strong></a> featured a summary of changes in the global styles revision history, an updated preferences panel, and a new social icon for the Gravatar service, along with the ongoing development of Phase 3 features.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Team updates</h2>\n\n\n\n<ul>\n<li>Openverse <a href=\"https://make.wordpress.org/openverse/2023/12/11/introducing-enhanced-content-safety-features-on-openverse/\">introduced new features to filter sensitive content</a>, aiming for a more accessible and safer browsing experience. This update marks the beginning of a significant initiative to enhance content safety tools.</li>\n\n\n\n<li>Matrix contributors <a href=\"https://make.wordpress.org/project/2023/12/12/update-on-matrix-migration-pausing-the-transition/\">announced</a> the decision to pause the Making WordPress Slack migration to Matrix and the factors contributing to it.</li>\n\n\n\n<li>The <a href=\"https://make.wordpress.org/meta/2023/12/15/developer-resources-gets-a-refresh/\">redesign of the Developer Resources section</a> went live last month.</li>\n\n\n\n<li>Are you searching for events in your local community? Explore the recently launched <a href=\"https://make.wordpress.org/community/2023/12/13/announcing-the-new-wordpress-events-page/\">WordPress.org Events page</a>—your new central hub for discovering upcoming events or applying to organize one.</li>\n\n\n\n<li>In 2023, WordPress significantly <a href=\"https://make.wordpress.org/core/2023/12/19/wordpress-performance-impact-on-core-web-vitals-in-2023/\">improved Core Web Vitals (CWV) across sites</a>. The overall passing rates went up from 28.31% to 36.44% on mobile and from 32.55% to 40.80% on desktop, making both WordPress and the whole web perform better.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/12/22/call-to-action-2024-major-releases-call-for-volunteers/\">Volunteers are needed</a> for 2024’s WordPress major releases. If you’re interested, now’s the time to get involved!</li>\n\n\n\n<li>Check out all the community <a href=\"https://make.wordpress.org/project/2023/12/22/wordpress-end-of-year-celebrations/\">achievements and contributions</a> that moved the WordPress project closer to its goals in 2023.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Requests for feedback &amp; testing</h2>\n\n\n\n<ul>\n<li>Complete the <a href=\"https://make.wordpress.org/community/2023/11/17/announcing-the-2023-annual-meetup-survey/\">2023 Annual Meetup Survey</a> before January 14, 2024, and help strengthen WordPress meetups in the future.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress events</h2>\n\n\n\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1f9-1f1fc.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> WordCamp Asia has opened <a href=\"https://asia.wordcamp.org/2024/contributor-day-registration/\">registrations for its Contributor Day</a>. The conference will be held in Taipei, Taiwan, on March 7-9, 2024.</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ea-1f1fa.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> WordCamp Europe’s <a href=\"https://europe.wordcamp.org/2024/speakers/call-for-speakers/\">call for speakers</a> is open until January 15, 2024. Don’t miss the chance to be part of this event by either submitting your speaking proposals or <a href=\"https://europe.wordcamp.org/2024/sponsors/call-for-sponsors/\">supporting it as a sponsor</a>.</li>\n\n\n\n<li>Mark your calendars! <a href=\"https://us.wordcamp.org/2024/\">WordCamp US 2024</a> is headed to Portland, Oregon, from September 17 to 20, as revealed during the State of the Word.</li>\n\n\n\n<li>Check out these WordPress events happening soon:\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ee-1f1f3.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://events.wordpress.org/kolkata/2024/careercamp/\">Kolkata CareerCamp</a>, India on January 6, 2024</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1f3-1f1f5.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://nepal.wordcamp.org/2024/\">WordCamp Nepal</a> on January 12-13, 2024</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ea-1f1f8.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://zaragoza.wordcamp.org/2024/\">WordCamp Zaragoza</a>, Spain on January 19-20, 2024</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ee-1f1e9.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://events.wordpress.org/jakarta/2024/web-challenge/\">WordPress Web Challenge</a>, Indonesia on January 27, 2024</li>\n</ul>\n</li>\n</ul>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><em><strong>Have a story we should include in the next issue of The Month in WordPress? Fill out </strong></em><a href=\"https://make.wordpress.org/community/month-in-wordpress-submissions/\"><strong><em>this quick form</em></strong></a><em><strong> to let us know.</strong></em></p>\n\n\n\n<p><em>Thank you to <a href=\"https://profiles.wordpress.org/bernard0omnisend/\">Bernard Meyer</a>, <a href=\"https://profiles.wordpress.org/eidolonnight/\">Nicholas Garofalo</a>, and <a href=\"https://profiles.wordpress.org/laurlittle/\">Lauren Stein</a></em> <em>for contributing to this edition of The Month in WordPress.</em></p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Subscribe to WordPress News</h3>\n\n\n\n<p>Join other subscribers and receive WordPress news directly in your inbox.</p>\n\n\n<div class=\"wp-block-jetpack-subscriptions__supports-newline is-style-split wp-block-jetpack-subscriptions\">\n		<div>\n			<div>\n				<div>\n					<p >\n						<a href=\"https://wordpress.org/news/?post_type=post&#038;p=16680\" style=\"text-decoration: none; font-size: 16px;padding: 15px 23px 15px 23px;margin: 0px; margin-left: 10px;border-radius: 0px;border-width: 1px; background-color: #113AF5; color: #FFFFFF;\">Subscribe</a>\n					</p>\n				</div>\n			</div>\n		</div>\n	</div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16680\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:75:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n\n\n\n\n\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:45:\"Leap into 2024 with these Site Editor Tools\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 28 Dec 2023 18:35:53 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:6:\"Design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"Development\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"Features\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:9:\"Gutenberg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:11:\"Site editor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16658\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:297:\"The Site Editor gives you a powerful way to visually create every part of your site and tell your story. It lets you handle everything from big stylistic changes to simple copy updates all in a single place. To help you make the most of this new way to WordPress, here are a few standout [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:6:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:70:\"https://wordpress.org/news/files/2023/12/Command-Palette-news-post.mp4\";s:6:\"length\";s:7:\"5553759\";s:4:\"type\";s:9:\"video/mp4\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:70:\"https://wordpress.org/news/files/2023/12/Style-book-news-post-demo.mp4\";s:6:\"length\";s:8:\"30842905\";s:4:\"type\";s:9:\"video/mp4\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:75:\"https://wordpress.org/news/files/2023/12/Styling-options-news-post-demo.mp4\";s:6:\"length\";s:8:\"27873396\";s:4:\"type\";s:9:\"video/mp4\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:88:\"https://wordpress.org/news/files/2023/12/Distraction-free-and-preview-news-post-demo.mp4\";s:6:\"length\";s:8:\"24659305\";s:4:\"type\";s:9:\"video/mp4\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:68:\"https://wordpress.org/news/files/2023/12/Patterns-news-post-demo.mp4\";s:6:\"length\";s:7:\"3617911\";s:4:\"type\";s:9:\"video/mp4\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:69:\"https://wordpress.org/news/files/2023/12/List-View-news-post-demo.mp4\";s:6:\"length\";s:7:\"2163970\";s:4:\"type\";s:9:\"video/mp4\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"annezazu\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9352:\"\n<p>The Site Editor gives you a powerful way to visually create every part of your site and tell your story. It lets you handle everything from big stylistic changes to simple copy updates all in a single place. To help you make the most of this new way to WordPress, here are a few standout tools and features you’ll want to try.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">Command Palette</h3>\n\n\n\n<p>Think of the Command Palette as the ultimate shortcut tool, letting you do more with less clicks and without needing to remember where each option might be. It’s available across the editing experience, whether you’re switching between templates in the Site Editor or toggling open settings in the Post Editor, with specific contextual options depending on where you are.<strong> </strong>You can use the keyboard shortcut Cmd+K on Mac or Ctrl+K on Windows to activate it and get started.&nbsp;</p>\n\n\n\n<p>If you think of a command that doesn’t exist yet that would help with your workflow, open a <a href=\"https://github.com/WordPress/gutenberg/issues/new/choose\">feature request issue</a> so we can consider adding it.</p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https://wordpress.org/news/files/2023/12/Command-Palette-news-post.mp4\"></video></figure>\n\n\n\n<p class=\"is-style-default\"><a href=\"https://make.wordpress.org/core/2023/09/12/core-editor-improvement-commanding-the-command-palette/\"><em>Read more</em></a><em> about everything you can do with the Command Palette, including a </em><a href=\"https://wordpress.org/documentation/article/site-editor-command-palette/#list-of-available-commands\"><em>list of available commands</em></a><em>.&nbsp;</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">Style Book</h3>\n\n\n\n<p>The Style Book helps you see all the blocks on your site as you style them. It’s built into the Styles section and can be toggled on/off as you’d like. This is especially useful when you’re aiming for design consistency for a client, trying to see how a change might impact a block that might not be visible, or wanting to get a different look at how a style variation will switch things up.</p>\n\n\n\n<p>Work is also underway for the next WordPress release to <a href=\"https://github.com/WordPress/gutenberg/pull/56800\">integrate the Style Book into Style revisions</a> to allow for an at-a-glance view of changes made. </p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https://wordpress.org/news/files/2023/12/Style-book-news-post-demo.mp4\"></video></figure>\n\n\n\n<p><a href=\"https://learn.wordpress.org/tutorial/how-to-use-the-wordpress-stylebook-with-your-block-theme/\"><em>Learn more</em></a><em> about how best to use the Style Book.</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">Styling shortcuts</h3>\n\n\n\n<p>Sometimes you get a design just right—the color contrast, the perfect padding, the exact font size. Instead of needing to manually recreate the design or copy/paste the block to fill in with new content, you have two powerful options built into the editing experience: copy/paste styles and apply styles globally for all instances of the desired block.&nbsp;</p>\n\n\n\n<p>Copying and pasting styles is perfect for more nuanced and smaller changes, like headings on a landing page that you intentionally want to be distinct. Applying changes globally is best for blocks like buttons and for changes that are likely to work well across layouts, like setting a specific border radius and color. This helps keep the creativity flowing and makes achieving design consistency across your site much easier.</p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https://wordpress.org/news/files/2023/12/Styling-options-news-post-demo.mp4\"></video></figure>\n\n\n\n<p><a href=\"https://make.wordpress.org/core/2023/02/01/core-editor-improvement-strengthening-style-options/\"><em>Read more</em></a><em> about the various styling options available.&nbsp;</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">Distraction free mode</h3>\n\n\n\n<p>Just like an artist might need to take a few steps back to view their in-progress artwork, sometimes we need to get a different view of our site before diving back in. Distraction free offers you that alternate perspective with a pared-down experience that lets you focus purely on creating, like:</p>\n\n\n\n<ul>\n<li>Hiding the top toolbar until one intentionally hovers over where it typically sits.</li>\n\n\n\n<li>Removing many of the top toolbar buttons.</li>\n\n\n\n<li>Automatically closing any open sidebars, like block settings and list view.&nbsp;</li>\n\n\n\n<li>Hiding the insertion point indicator, reducing visual clutter.&nbsp;</li>\n\n\n\n<li>Hiding the block toolbar for individual blocks.</li>\n</ul>\n\n\n\n<p>It’s worth noting that this mode can be used when writing posts and pages too! For an added bonus and more views of your site, you can use the preview options to see how your site might look across different devices.</p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https://wordpress.org/news/files/2023/12/Distraction-free-and-preview-news-post-demo.mp4\"></video></figure>\n\n\n\n<p><a href=\"https://wordpress.org/documentation/article/distraction-free-mode/\"><em>Learn more</em></a><em> about making the most out of Distraction free mode.&nbsp;</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">Patterns</h3>\n\n\n\n<p>Patterns are a collection of blocks that make it simple to add complex layouts and designs to any WordPress site without starting from scratch. They save time by reducing duplication and ensuring consistency. You can create your own, use theme-provided patterns, or <a href=\"https://wordpress.org/patterns/\">lean on the Pattern Directory</a>.&nbsp;</p>\n\n\n\n<p>You can also specify whether to sync your patterns so that one change applies to all parts of your site, or to keep them unsynced so you can customize each instance. For any patterns you create, you can assign categories to make them easy to find and organize. Use the Inserter with easy filtering options to add patterns to your content, and head to the dedicated Patterns section in the Site Editor to create or edit patterns to your liking.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https://wordpress.org/news/files/2023/12/Patterns-news-post-demo.mp4\"></video></figure>\n\n\n\n<p><a href=\"https://learn.wordpress.org/tutorial/creating-your-own-custom-synced-or-non-synced-patterns/\"><em>Learn more</em></a><em> about creating patterns.&nbsp;</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">List View</h3>\n\n\n\n<p>List View is the go-to tool for navigating between layers of your content, selecting exactly what you need, and getting a sense of how everything fits together. Similar to the Style Book and Distraction free mode, you can toggle it on/off as you’d like. It’s currently visible in the Top Toolbar and will remain open as you navigate through your site. Beyond providing a simple view of the layers of your site, there are more recent additions to List View that makes the tool even more powerful:</p>\n\n\n\n<ul>\n<li>See previews of your images for Image and Gallery blocks reflected in List View to make it easier to find what you need.</li>\n\n\n\n<li>The Escape key deselects blocks to make it easier to purely preview your content without any blocks selected.&nbsp;</li>\n\n\n\n<li>Lean on a keyboard shortcut for duplicating blocks quickly: CMD+Shift+D for Mac or Control + Shift + D for Windows.&nbsp;</li>\n\n\n\n<li>Drag and drop blocks at any level directly within List View.</li>\n\n\n\n<li>Rename Group blocks and have the custom name reflected in List View for improved organization.</li>\n</ul>\n\n\n\n<p>Here’s how a few of these improvements come together:</p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https://wordpress.org/news/files/2023/12/List-View-news-post-demo.mp4\"></video></figure>\n\n\n\n<p><a href=\"https://wordpress.org/documentation/article/list-view/\"><em>Learn more</em></a><em> about using List View. </em></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p>As you explore these tools, remember that, except for the Style Book, you can use these features when writing posts and pages too. Expect the Site Editor and other tools to evolve with each release. To get a sneak peek at what’s planned for the next major WordPress release in March, <a href=\"https://make.wordpress.org/core/2023/12/07/roadmap-to-6-5/\">check out the roadmap</a> and stay tuned. </p>\n\n\n\n<h3 class=\"wp-block-heading\">Subscribe to WordPress News</h3>\n\n\n\n<p>Join other subscribers and receive WordPress news directly in your inbox. </p>\n\n\n<div class=\"wp-block-jetpack-subscriptions__supports-newline wp-block-jetpack-subscriptions\">\n		<div>\n			<div>\n				<div>\n					<p >\n						<a href=\"https://wordpress.org/news/?post_type=post&#038;p=16658\" style=\"text-decoration: none; font-size: 16px;padding: 15px 23px 15px 23px;margin: 0px; margin-left: 10px;border-radius: 0px;border-width: 1px; background-color: #113AF5; color: #FFFFFF;\">Subscribe</a>\n					</p>\n				</div>\n			</div>\n		</div>\n	</div>\n\n\n<p><em>Thank you to the contributors who collaborated on this post: <a href=\"https://profiles.wordpress.org/eidolonnight/\">Nicholas Garofalo</a>, <a href=\"https://profiles.wordpress.org/laurlittle/\">Lauren Stein</a>, <a href=\"https://profiles.wordpress.org/joen/\" data-type=\"link\" data-id=\"https://profiles.wordpress.org/joen/\">Joen Asmussen</a></em>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16658\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:61:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"WP Briefing: Episode 69: Reflections on State of the Word\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://wordpress.org/news/2023/12/episode-69-reflections-on-state-of-the-word/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 26 Dec 2023 12:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"wp-briefing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=16654\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:232:\"In this episode, WordPress Executive Director Josepha Haden Chomphosy reflects on the recent 2023 State of the Word, which took place in Madrid, Spain, and some of the highlights of the work across the WordPress open source project.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:51:\"https://wordpress.org/news/files/2023/12/WPB069.mp3\";s:6:\"length\";s:1:\"0\";s:4:\"type\";s:0:\"\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10686:\"\n<p>In this episode, WordPress Executive Director Josepha Haden Chomphosy reflects on the recent 2023 State of the Word, which took place in Madrid, Spain, and some of the highlights of the work across the WordPress open source project.</p>\n\n\n\n<p><em><strong>Have a question you’d like answered? You can submit them to&nbsp;<a href=\"mailto:wpbriefing@wordpress.org\">wpbriefing@WordPress.org</a>, either written or as a voice recording.</strong></em></p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Host:&nbsp;<a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a><br>Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br>Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br>Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br>Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://wordpress.org/news/2023/12/state-of-the-word-2023-recap/\">State of the Word Recap</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/project/2023/05/17/wordpress-contributor-mentorship-program-pilot-program-proposal/\">WordPress Contributor Mentorship Program: Pilot Program Proposal</a></li>\n\n\n\n<li><a href=\"https://developer.wordpress.org/news/\">WordPress Developer Blog</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/project/2023/12/22/wordpress-end-of-year-celebrations/\">WordPress End of Year Celebrations!</a></li>\n\n\n\n<li><strong>Small List of Big Things</strong>\n<ul>\n<li><a href=\"https://make.wordpress.org/openverse/2023/12/11/introducing-enhanced-content-safety-features-on-openverse/\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing Enhanced Content Safety Features on Openverse</a>&nbsp;&#8211; Introducing new features for enhanced content safety on Openverse. </li>\n\n\n\n<li><a href=\"https://wordpress.org/news/2023/12/alert-wordpress-security-team-impersonation-scams/\" target=\"_blank\" rel=\"noreferrer noopener\">Alert: WordPress Security Team Impersonation Scams</a>.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/plugins/2023/12/02/join-the-plugin-review-team/\" target=\"_blank\" rel=\"noreferrer noopener\">Join the Plugin Review Team!</a> &#8211; The Plugin Review Team is looking for new members; the deadline to apply is on December 31, 2023.</li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts</h2>\n\n\n\n<span id=\"more-16654\"></span>\n\n\n\n<p>[00:00:00] <strong>Josepha:</strong> Hello everyone, and welcome to the WordPress Briefing. The podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I’m your host, Josepha Haden Chomphosy. Here we go.</p>\n\n\n\n<p>[00:00:28] (Intro music)&nbsp;</p>\n\n\n\n<p>[00:00:40]&nbsp;<strong>Josepha:</strong> We wrapped up State of the Word earlier this month, and while I was sitting there being the only person to clap for the love of cake, I realized just how much we have been able to accomplish this year. And on the one hand, I shouldn&#8217;t be surprised.</p>\n\n\n\n<p>After all, progress is radical over time yet incremental in time. But all told, 2023 has been a big year for WordPress. There&#8217;s been some radical progress in a few places. There are the things you know because you&#8217;ve heard them all year. You heard them in State of the Word.</p>\n\n\n\n<p>We turned 20, for instance. We shipped three on-time releases. We had three well-organized flagship events, and we prototyped essential parts of phase 3. But there&#8217;s a lot of work that happens outside of flagship events and software releases, and I&#8217;d like to highlight a few examples of operational excellence in our community and ecosystem.</p>\n\n\n\n<p>[00:01:31] <strong>Josepha:</strong> First highlight goes to the contributors who are building community. Going back to 2021, we&#8217;ve been working to bring people back together in person.</p>\n\n\n\n<p>And in that year, we had 19 events. In 2022, we had 24 events, so a modest increase of just over 30%. But then, in 2023, the WordPress community banded together on a campaign to reignite passion in our Meetup groups and encourage playfulness in our WordCamp planning. And not only did we see a 57% increase in active Meetup groups, But we also saw a 116% increase in WordCamps, 54 WordCamps in all. That&#8217;s about a third of the way to our all-time annual high of 142.</p>\n\n\n\n<p>And to complement these in-person opportunities, Learn also shipped 104 pieces of new content and hosted 258 online workshops because location should never be a barrier to entry for joining WordPress.&nbsp;</p>\n\n\n\n<p>[00:02:32] <strong>Josepha:</strong> Second highlight goes to the contributors who are managing our directories. We do have a lot of directories. We have Plugins, Themes, Photos, Block plugins. We got a lot.</p>\n\n\n\n<p>And I&#8217;m sure that everyone saw the consistent and borderline pleading calls to join the Plugin team this year. And for folks who&#8217;ve been around a bit, you probably recall a similar set of consistent and pleading calls to join the Theme team a few years back. Concurrent with the work to refill that contribution pipeline, folks over in Meta and across the project generally, were working on automating as many checks as possible, loosening guidelines where it was reasonable, and modernizing as many processes as we could.</p>\n\n\n\n<p>I&#8217;m happy to share that the theme wait time is at a historic low, with their longest wait sometimes just at a week. And as anxious as I am about the plugin wait times, we&#8217;re actually seeing a lot of progress there as well. As we follow a process similar to the one that we did on themes, I imagine it&#8217;s only gonna get better. So, in 2023, we&#8217;ve onboarded six new team members. And since September, the number of plugins awaiting initial review has been cut in half.</p>\n\n\n\n<p>And then coming up in Q1 of 2024, we&#8217;ll have a project focused entirely on automating as many checks as possible. So I still need you, but I also need you to know that your work there matters and is having an impact.</p>\n\n\n\n<p>[00:03:55] <strong>Josepha:</strong> The third highlight goes to the contributors who are doing outreach. This year, we launched a mentorship program with an 89% completion rate because we&#8217;ve seen time and again that our most prolific contributors had someone at the start that they felt safe asking dumb questions with. We launched and nurtured the developer blog, which was a need identified by the community because there was no place for intermediate and advanced developers to get excited about their cool explorations. And there were 53 posts there this year with thirteen thousand views, which is a 251% increase for the record, which is a ridiculous increase, but it&#8217;s a lot. Thirteen thousand views is a lot.</p>\n\n\n\n<p>We have focused on documentation as we suggested in Porto of 2022. And marketing, I know not always our favorite topic, but marketing, our ability to talk about ourselves to more than just ourselves, has increased dramatically this year.&nbsp;</p>\n\n\n\n<p>Not only have we started rolling out a modern design across our website, but we also are present and engaged on eight different platforms with 20-plus episodes of this very podcast and also video content that netted us seven and a half million views this year. That&#8217;s a lot of numbers, and there&#8217;s a post that goes with it.</p>\n\n\n\n<p>[00:05:10] <strong>Josepha:</strong> Check out the show notes. But if you&#8217;re not gonna check out the show notes because you listen to this on Pocket Casts or Google or something, go to make.WordPress.org/project, and it&#8217;ll be over there. But the point is, it&#8217;s been a banner year for the software, and I am grateful for every tester, designer, and developer that showed up for it. But I also know that what makes WordPress truly irreplaceable is our ecosystem, and it&#8217;s contributions like this and the contributors who do them that make our ecosystem vibrant and responsive and thriving on into the future.</p>\n\n\n\n<p>So, thank you all for the contributions you make to WordPress. Thank you for the shining example of how to do open source at scale, and thank you for another great year together.&nbsp;</p>\n\n\n\n<p>[00:06:04] <strong>Josepha:</strong> Which brings us now to our small list of big things. It is indeed a small this time. First up, I would like to introduce our enhanced content safety features on Openverse. By default, search results now exclude openly licensed media containing sensitive textual content. But this new feature adds additional filtering based on titles, tags, and descriptions of the work as well.</p>\n\n\n\n<p>[00:06:27] <strong>Josepha:</strong> The second thing on our small list of big things is that there is just a general alert. There&#8217;s a WordPress security team impersonation scam that&#8217;s going on out there. The team is aware of multiple ongoing phishing scams impersonating both the WordPress team and the WordPress security team in an attempt to convince administrators to install a plugin on their website which contains malware. I&#8217;ll include a link to that post just in case you have anyone that you think might need to be aware of that, but also all of our site administrators know. Like, WordPress is not gonna email you asking for passwords or anything ever. </p>\n\n\n\n<p>[00:07:02] <strong>Josepha:</strong> And item number three, I would like you to join the Plugin review team. I know I just said it in the body of the episode. But, the Plugin review team is looking for new members still who believe in our mission of guiding plugin authors in responsibly transforming their innovative ideas into reality and ensuring a great WordPress plugin experience for end users. There is a deadline to apply; it&#8217;s December 31st. And so you can get that done over the holidays, over a glass of eggnog if that&#8217;s how you choose to celebrate whatever it is that you do. </p>\n\n\n\n<p>And that&#8217;s it for your small list of big things.&nbsp;</p>\n\n\n\n<p>Don&#8217;t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You&#8217;ll get a friendly reminder whenever there&#8217;s a new episode. If you liked what you heard today, share it with a fellow WordPresser. Or, if you had questions about what you heard, you can share those with me at wpbriefing@WordPress.org. I&#8217;m your host, Josepha Haden Chomphosy. See you again in a couple of weeks.&nbsp;</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16654\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"State of the Word 2023 Recap\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://wordpress.org/news/2023/12/state-of-the-word-2023-recap/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 11 Dec 2023 22:55:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"Events\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:17:\"state of the word\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16617\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:384:\"On December 11, WordPress co-founder Matt Mullenweg traveled to beautiful Madrid, Spain, to deliver his annual State of the Word keynote. It was the first time this event took place outside the United States. Against the backdrop of Palacio Neptuno—an iconic architectural gem and UNESCO World Heritage site—nearly 200 contributors, developers, extenders, and friends of [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"Nicholas Garofalo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:20399:\"\n<p>On December 11, WordPress co-founder <a href=\"https://profiles.wordpress.org/matt/\">Matt Mullenweg</a> traveled to beautiful Madrid, Spain, to deliver his annual <a href=\"https://wordpress.org/state-of-the-word/\">State of the Word</a> keynote. It was the first time this event took place outside the United States. Against the backdrop of <a href=\"https://www.palacioneptuno.com/\">Palacio Neptuno</a>—an iconic architectural gem and UNESCO World Heritage site—nearly 200 contributors, developers, extenders, and friends of the project came together to hear from Matt, with millions more joining online.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"youtube-player\" width=\"600\" height=\"338\" src=\"https://www.youtube.com/embed/c7M4mBVgP3Y?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"></iframe>\n</div></figure>\n\n\n\n<h2 class=\"wp-block-heading\">An introduction from the Executive Director</h2>\n\n\n\n<p>Kicking off the event, <a href=\"https://profiles.wordpress.org/chanthaboune/\" target=\"_blank\" rel=\"noreferrer noopener\">Josepha Haden Chomphosy</a>, Executive Director of the WordPress project, spoke about the community’s heart and spirit as what fuels hope for the future, ensuring the freedoms of the open web for all. She invited Matt on stage with a closing statement of confidence that such values and characteristics will move the project forward into the next 20 years as it has for the last 20.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_35.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"Josepha Haden Chomphosy, Executive Director of the WordPress project, speaking at a podium \" class=\"wp-image-16627\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_35.jpg?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_35.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_35.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_35.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\">Looking back at 2023</h2>\n\n\n\n<p>Taking the stage, Matt shared his excitement about the event being the first international State of the Word. He honored the Spanish WordPress community for hosting, citing their past WordCamp accomplishments. From there, Matt jumped right into a reflection of this year’s notable moments. He recalled the project’s 20th-anniversary celebrations, how the software has evolved, and how much more the community came together this year—doubling the number of WordCamps to 70, taking place in 33 countries.</p>\n\n\n\n<div class=\"wp-block-group has-off-white-2-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<p class=\"has-text-align-center\">We’re always aiming to learn and improve. Tell us how to make meetups better.</p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://wordpressdotorg.survey.fm/2023-meetup-annual-survey?p=1\" target=\"_blank\" rel=\"noreferrer noopener\">Take the 2023 Meetup Survey</a></div>\n</div>\n</div>\n\n\n\n<p>Matt continued with callouts to several resources on <a href=\"https://wordpress.org/\">WordPress.org</a>: the all-new <a href=\"https://events.wordpress.org/\">Events</a> page, the redesigned <a href=\"https://wordpress.org/showcase/\">Showcase</a>, a new <a href=\"https://wordpress.org/remembers/\">WordPress Remembers memorial</a>, and the <a href=\"https://wordpress.org/news/2023/09/openverse-wins-the-2023-oeg-open-infrastructure-award/\">award-winning Openverse</a>. He also demoed <a href=\"https://developer.wordpress.org/playground/\">WordPress Playground</a>, a tool allowing users to experiment with WordPress directly in their browsers, as well as the versatile <a href=\"https://wordpress.org/themes/twentytwentyfour/\">Twenty Twenty-Four default theme</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_53.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"Matías Ventura, Lead Architect of Gutenberg, speaking on stage at State of the Word\" class=\"wp-image-16621\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_53.jpg?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_53.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_53.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_53.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\">Collaborative editing and more</h2>\n\n\n\n<p>Matt recapped the four phases of the Gutenberg project, noting that work has begun on Phase 3: Collaboration before passing the microphone to <a href=\"https://profiles.wordpress.org/matveb/\">Matías Ventura</a>, Lead Architect of Gutenberg.&nbsp;</p>\n\n\n\n<p>After a quick interlude in Spanish, Matías acknowledged how much progress had been made on the software this year. He spoke about the aim of the Site Editor to become both an exemplary writing environment and a superior design tool while noting improvements to the&nbsp;<a href=\"https://wordpress.org/documentation/article/footnotes-block/\" target=\"_blank\" rel=\"noreferrer noopener\">Footnotes Block</a>&nbsp;and the ease of&nbsp;<a href=\"https://wordpress.org/documentation/article/distraction-free-mode/\" target=\"_blank\" rel=\"noreferrer noopener\">Distraction Free mode</a>.</p>\n\n\n\n<p>While there was no set timeline for collaboration and workflows, Matías was excited to share a working prototype in the Editor. He showcased some of the most interesting aspects of collaborative editing, including establishing a sync engine that allows real-time edits to be visible across sessions. He invited contributors to test the prototype in the <a href=\"https://wordpress.org/plugins/gutenberg/\">Gutenberg plugin</a> and <a href=\"https://github.com/WordPress/gutenberg/issues/52593\">share their feedback in Github</a>.</p>\n\n\n\n<p>From there, Matías highlighted other exciting developments, including the emphasis on Patterns and their continued evolution as a powerful tool for workflows, and the ability to connect blocks to custom fields. He was thrilled to speak about performance improvements, noting that work is in progress to make the Editor <a href=\"https://www.codevitals.run/project/gutenberg\">at least twice as fast</a>. Speaking about front-end performance, he shared what’s to come with a <a href=\"https://wpmovies.dev/\">demo of the Interactivity API</a>, showcasing how it can make transitions, search, and other interactions instant—all with standard WordPress blocks and features.&nbsp;</p>\n\n\n\n<p>Matías concluded with a look at how the Admin redesign will take cues from the Site Editor, eventually allowing users to shape their WordPress Admin experience based on their unique needs.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_09.jpg?resize=1024%2C684&#038;ssl=1\" alt=\"WordPress co-founder Matt Mullenweg speaking at a podium\" class=\"wp-image-16624\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_09.jpg?resize=1024%2C684&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_09.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_09.jpg?resize=768%2C513&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_09.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<h2 class=\"wp-block-heading\">AI and Data Liberation</h2>\n\n\n\n<p>Matt returned to the stage to expand on the future of WordPress, reinforcing his past advice to <em>learn AI deeply</em>. He expressed his excitement about what can be accomplished with the wealth of AI tools available, how contributors are already experimenting with natural language processing and WordPress Playground to create and build.</p>\n\n\n\n<p>Finally, Matt introduced an additional focus for the project in 2024: <a href=\"https://wordpress.org/data-liberation/\">Data Liberation</a>, with the goal to make importing from other platforms into WordPress as frictionless as possible. He spoke about the tendency of content management systems to keep users locked in as part of his motivation to <em>unlock digital barriers</em>. The Data Liberation initiative will work on one-click migration and the export format from WordPress.&nbsp;</p>\n\n\n\n<p>More than just tools, Data Liberation reflects the project’s ethos to allow seamless contributions. With that, Matt invited anyone interested to jump into the action, noting a new <a href=\"https://github.com/wordpress/data-liberation\">Data Liberation GitHub repository</a> and forthcoming <a href=\"https://make.wordpress.org/chat/\">Making WordPress Slack</a> channels as places to get started.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Questions and answers</h2>\n\n\n\n<p>Following the presentation, Matt fielded questions from the live-stream and in-person audiences during an interactive question-and-answer session hosted by <a href=\"https://profiles.wordpress.org/monchomad/\">Jose Ramón Padrón (Moncho)</a>.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"youtube-player\" width=\"600\" height=\"338\" src=\"https://www.youtube.com/embed/S01uBD2pyQY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"></iframe>\n</div></figure>\n\n\n\n<p>Additional questions from the live session will be answered in a follow-up post on <a href=\"https://make.wordpress.org/project\">make.WordPress.org/project</a>. Subscribe to our blog notifications to be sure you don’t miss it. And don’t forget to mark your calendars for next year’s <a href=\"https://asia.wordcamp.org/2024/\">WordCamp Asia</a> (Taipei, Taiwan), <a href=\"https://europe.wordcamp.org/2024/\">WordCamp Europe</a> (Torino, Italy), and WordCamp US (Portland, Oregon, United States).</p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:34.98661%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_37_04-1024x576.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_37_04-1024x576.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_37_04-1024x576.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_37_04-1024x576.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"720\" data-id=\"16628\" data-link=\"https://wordpress.org/news/?attachment_id=16628\" data-url=\"https://wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_37_04-1024x576.jpg\" data-width=\"1280\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_37_04-1024x576.jpg?ssl=1\" data-amp-layout=\"responsive\" /></figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_22-1024x682.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_22-1024x682.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_22-1024x682.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_22-1024x682.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"853\" data-id=\"16618\" data-link=\"https://wordpress.org/news/?attachment_id=16618\" data-url=\"https://wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_22-1024x682.jpg\" data-width=\"1280\" src=\"https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_22-1024x682.jpg?ssl=1\" data-amp-layout=\"responsive\" /></figure></div><div class=\"tiled-gallery__col\" style=\"flex-basis:65.01339%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_31-1024x682.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_31-1024x682.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_31-1024x682.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_31-1024x682.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"853\" data-id=\"16626\" data-link=\"https://wordpress.org/news/?attachment_id=16626\" data-url=\"https://wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_31-1024x682.jpg\" data-width=\"1280\" src=\"https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_36_31-1024x682.jpg?ssl=1\" data-amp-layout=\"responsive\" /></figure></div></div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:75.87343%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/12/sotw-2023-final.006-1024x576.png?strip=info&#038;w=600&#038;ssl=1 600w,https://i0.wp.com/wordpress.org/news/files/2023/12/sotw-2023-final.006-1024x576.png?strip=info&#038;w=900&#038;ssl=1 900w,https://i0.wp.com/wordpress.org/news/files/2023/12/sotw-2023-final.006-1024x576.png?strip=info&#038;w=1200&#038;ssl=1 1200w,https://i0.wp.com/wordpress.org/news/files/2023/12/sotw-2023-final.006-1024x576.png?strip=info&#038;w=1500&#038;ssl=1 1500w,https://i0.wp.com/wordpress.org/news/files/2023/12/sotw-2023-final.006-1024x576.png?strip=info&#038;w=1800&#038;ssl=1 1800w,https://i0.wp.com/wordpress.org/news/files/2023/12/sotw-2023-final.006-1024x576.png?strip=info&#038;w=1920&#038;ssl=1 1920w\" alt=\"\" data-height=\"1080\" data-id=\"16632\" data-link=\"https://wordpress.org/news/?attachment_id=16632\" data-url=\"https://wordpress.org/news/files/2023/12/sotw-2023-final.006-1024x576.png\" data-width=\"1920\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/12/sotw-2023-final.006-1024x576.png?ssl=1\" data-amp-layout=\"responsive\" /></figure></div><div class=\"tiled-gallery__col\" style=\"flex-basis:24.12657%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_38-576x1024.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_38-576x1024.jpg?strip=info&#038;w=720&#038;ssl=1 720w\" alt=\"\" data-height=\"1280\" data-id=\"16630\" data-link=\"https://wordpress.org/news/?attachment_id=16630\" data-url=\"https://wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_38-576x1024.jpg\" data-width=\"720\" src=\"https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_38-576x1024.jpg?ssl=1\" data-amp-layout=\"responsive\" /></figure></div></div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:63.00314%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https://i2.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_11-1024x682.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https://i2.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_11-1024x682.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https://i2.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_11-1024x682.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https://i2.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_11-1024x682.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"853\" data-id=\"16620\" data-link=\"https://wordpress.org/news/?attachment_id=16620\" data-url=\"https://wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_11-1024x682.jpg\" data-width=\"1280\" src=\"https://i2.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_35_11-1024x682.jpg?ssl=1\" data-amp-layout=\"responsive\" /></figure></div><div class=\"tiled-gallery__col\" style=\"flex-basis:36.99686%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_45-1024x576.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_45-1024x576.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_45-1024x576.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_45-1024x576.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"720\" data-id=\"16619\" data-link=\"https://wordpress.org/news/?attachment_id=16619\" data-url=\"https://wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_45-1024x576.jpg\" data-width=\"1280\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_34_45-1024x576.jpg?ssl=1\" data-amp-layout=\"responsive\" /></figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_38_08-1024x576.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_38_08-1024x576.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_38_08-1024x576.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_38_08-1024x576.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"720\" data-id=\"16629\" data-link=\"https://wordpress.org/news/?attachment_id=16629\" data-url=\"https://wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_38_08-1024x576.jpg\" data-width=\"1280\" src=\"https://i1.wp.com/wordpress.org/news/files/2023/12/IMAGE-2023-12-11-13_38_08-1024x576.jpg?ssl=1\" data-amp-layout=\"responsive\" /></figure></div></div></div></div>\n\n\n\n<p><em><em>Thank you to <a href=\'https://profiles.wordpress.org/laurlittle/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>laurlittle</a>, <a href=\'https://profiles.wordpress.org/eidolonnight/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>eidolonnight</a>, <a href=\'https://profiles.wordpress.org/nilovelez/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>nilovelez</a>, <a href=\'https://profiles.wordpress.org/fepr/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>fepr</a>, <a href=\'https://profiles.wordpress.org/cbringmann/\' class=\'mention\'><span class=\'mentions-prefix\'>@</span>cbringmann</a>, and the many others who made this event and post possible.</em></em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16617\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:61:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"WP Briefing: Episode 68: Toward a More Interconnected Web\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://wordpress.org/news/2023/12/episode-68-toward-a-more-interconnected-web/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 11 Dec 2023 12:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:7:\"Podcast\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"wp-briefing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=16569\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:235:\"In this episode, WordPress Executive Director, Josepha Haden Chomphosy articulates the vision for a collaborative ecosystem where knowledge sharing and contributions to open source tools lead to a more interconnected and empowered web.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"enclosure\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:3:\"url\";s:51:\"https://wordpress.org/news/files/2023/12/WPB068.mp3\";s:6:\"length\";s:1:\"0\";s:4:\"type\";s:0:\"\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14552:\"\n<p>In this episode, WordPress Executive Director, Josepha Haden Chomphosy articulates the vision for a collaborative ecosystem where knowledge sharing and contributions to open source tools lead to a more interconnected and empowered web.</p>\n\n\n\n<p><em><strong>Have a question you&#8217;d like answered? You can submit them to&nbsp;<a href=\"mailto:wpbriefing@wordpress.org\">wpbriefing@WordPress.org</a>, either written or as a voice recording.</strong></em></p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Host:&nbsp;<a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a><br>Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br>Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br>Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br>Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://wordpress.org/news/2022/11/state-of-the-word-2022/\">State of the Word 2022</a></li>\n\n\n\n<li><a href=\"https://thephp.foundation/\">PHP Foundation</a></li>\n\n\n\n<li>Josepha&#8217;s <a href=\"https://make.wordpress.org/project/2022/01/21/big-picture-goals-2022/\">Big Picture Goals 2022</a></li>\n\n\n\n<li><strong>Small List of Big Things</strong>\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/11/22/whats-new-in-gutenberg-17-1-22-november/\">Gutenberg 17.1</a> has been released and is <a href=\"https://wordpress.org/plugins/gutenberg/\" target=\"_blank\" rel=\"noreferrer noopener\">available for download</a>! The latest release includes new enhancements, bug fixes, and continued work on Phase 3 features.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/community/2023/11/17/announcing-the-2023-annual-meetup-survey/\" target=\"_blank\" rel=\"noreferrer noopener\">Announcing the 2023 Annual Meetup Survey</a> &#8211; The Community team proposed a survey for all meetup members and organizers. Please complete the <a href=\"https://wordpressdotorg.survey.fm/2023-meetup-annual-survey\" target=\"_blank\" rel=\"noreferrer noopener\">Annual Meetup Survey</a>  by January 14, 2024– even if you haven&#8217;t participated in a meetup recently!</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/training/2023/11/29/request-for-feedback-lesson-handbook-pages/\" target=\"_blank\" rel=\"noreferrer noopener\">Request for feedback: Lesson Handbook pages</a> &#8211; As the Training team progresses towards the 2024 launch of <a href=\"https://make.wordpress.org/training/2023/07/07/project-thread-learning-pathways-on-learn-wordpress/\">Learning Pathways</a>, they&#8217;re developing a set of content creation guidelines to streamline and scale the process. These guidelines will focus on efficient methods for developing, reviewing, and updating content. To gather input, a <a href=\"https://docs.google.com/document/d/1twvDGmVZsyjBZbi9abiqoA_a2G7O_WNis_iGL2Sccg0/edit#heading=h.srkdcrt4k0v8\">Google Doc</a> has been created where you can share your ideas. Please provide your feedback and comments on this document by Tuesday, December 19, 2023.</li>\n\n\n\n<li><a href=\"https://playground.wordpress.net/\">WordPress Playground</a> makes WordPress instantly accessible for users, learners, extenders, and contributors.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/project/2023/11/30/embracing-matrix-for-enhanced-communication/\">Embracing Matrix for Enhanced Communication</a></li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts</h2>\n\n\n\n<span id=\"more-16569\"></span>\n\n\n\n<p>[00:00:00] <strong>Josepha:</strong> Hello everyone. And welcome to the WordPress Briefing. The podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I&#8217;m your host, Josepha Haden Chomphosy. Here we go.</p>\n\n\n\n<p>[00:00:28] (Intro music)&nbsp;</p>\n\n\n\n<p>[00:00:40] <strong>Josepha:</strong> If you&#8217;re already familiar with the WordPress project, and if you&#8217;re listening to this podcast, I feel like it&#8217;s a safe assumption that you&#8217;re probably also familiar with the fact that we are what&#8217;s considered a free and open source software project. We adhere to the four freedoms of open source. We track bugs in the open, and we believe that knowledge sharing can only improve our products. </p>\n\n\n\n<p>But you might not be aware of the other open source projects that are foundational to ours and otherwise are integral to our commitment to the open web. At last year&#8217;s State of the Word, Matt mentioned that one of the coolest things about being a plugin or theme author in WordPress is that you get to run your open source project on the same infrastructure that WordPress runs on. So, no matter whether you have five installs or five thousand, you&#8217;re getting the benefits of our bug trackers, messaging, and network of project sites. But beyond those, which are, of course, near and dear to us, we also support projects like PHP and its foundation. Openverse and its founding organization Creative Commons, and of course, the two that we&#8217;re hearing a lot about this year and next, Playground and Matrix.</p>\n\n\n\n<p>[00:01:52] <strong>Josepha:</strong> That&#8217;s a lot of projects and not even a comprehensive list. And honestly, it can seem, I don&#8217;t know, a little weird. Like, we&#8217;re a FOSS CMS, right? You probably know why we contribute back to PHP. It&#8217;s the same reason we ask people to contribute to WordPress. But why are we giving so much time to a media search engine, or a Web Assembly implementation, or even a messaging protocol?</p>\n\n\n\n<p>At first glance, there are, of course, a lot of quick and easy answers. For instance, like, open source is open source. Any open source contribution is going to be a good contribution. All open source in the world increases good and freedom in the world. Like, open source is open source. Makes sense, right?</p>\n\n\n\n<p>Another quick and easy answer is, you know, they&#8217;re part of us. And that&#8217;s true, definitely, for PHP, like, they&#8217;re part of us, and so we should be contributing back to them. Because we rely on them so much. And then a third quick and easy answer is that we, as the biggest open source CMS on the planet, basically, we can, spare a lending hand. We can offer a little bit of help to those around us.&nbsp;</p>\n\n\n\n<p>[00:03:03] <strong>Josepha:</strong> And those are all true. I don&#8217;t think that anyone would disagree with any of that. But the thing that ties it all together for me is something that&#8217;s a little harder to see. In the 2022 goals that I posted, I said that my second goal for our year was to support open source alternatives for all site-building necessities.</p>\n\n\n\n<p>At the time, I was primarily talking about Openverse and the directory of photos that was being created as a CC-first source. But that also applies to all of our directories. It did then, just as it does now. And Trac, and our vast network of WordPress sites. All the tools we use in order to collaborate with, and lead for, and learn from each other.</p>\n\n\n\n<p>I want us to be able to do everything it takes to build an online presence using open source tools and methods because WordPress is just a glorious little microcosm of the interconnected web. It reminds me of this art installation I had the privilege of experiencing. It&#8217;s called Meow Wolf. I went to the one in Denver, but there are a few different installations across the U.S.&nbsp;The one that I went to is this massive art installation, and it is designed to be interactive, but it wasn&#8217;t until you started sharing your experience sharing your knowledge with other people that you realized it was also collaborative, a set of buttons you pushed in one room would cause a light show in some other room.</p>\n\n\n\n<p>[00:04:34] <strong>Josepha:</strong> So you were enhancing the experience of strangers in some completely disconnected room to yours, and they couldn&#8217;t distinguish it from an automation or something they did, or just plain old magic. And that&#8217;s what we&#8217;re doing by supporting these other open source tools. Yes, every new open source contribution results in more freedom in the world. Yes, we owe support to the components that got us where we are today. And yes, we absolutely can and should pay it forward. But more importantly than all that, we&#8217;re creating the opportunity for new interactions, new brilliance, and new defenders of the open web every time that we work on these open source products.</p>\n\n\n\n<p>[00:05:20] <strong>Josepha:</strong> And it doesn&#8217;t matter if we will ever see any of those people. And it doesn&#8217;t matter if they will ever thank us. What matters is that we see that knowledge like this is worth preserving and worth sharing. Because knowledge shared, information shared is like light. The more you share it, the more there is.</p>\n\n\n\n<p>And I want you to be able to take that sharing and use it to light the world. I want you to be able to go out and tell people how open source has changed your life, how WordPress has opened doors for you, or how much these tools have empowered your clients. I want you to remember why you came to WordPress in the first place, and I need you to hear me when I say that I need you here in WordPress today because every little ripple of good that we create makes the world a little more good.</p>\n\n\n\n<p>[00:06:12] (Music interlude)&nbsp;</p>\n\n\n\n<p>[00:06:20] <strong>Josepha:</strong> (SLBT) And now, my friends, that brings us to our time for the small list of big things. I&#8217;ve got a kind of a big list because I always kind of have a big list anymore, but the first thing on my list is Gutenberg 17.1. That has been released and is available for download. It includes several new enhancements, loads of bug fixes, and continues that work on phase three features that we are starting to see come through. If you don&#8217;t have it already, go out and grab it, test it, break it, and tell us what you tested and how it broke things.&nbsp;</p>\n\n\n\n<p>[00:06:52] <strong>Josepha:</strong> The second thing on my small list of big things is that there is currently an annual meetup survey out. So, we&#8217;ve had an increase in our meetup events, and certainly an increase in the active number of meetup groups that we have, but the community team is proposing a unified survey for all meetup members and organizers, and if you haven&#8217;t participated in it yet go and fill it out. You don&#8217;t have to have actually gone to a meetup event recently in order to take it, but, you know, it might be helpful. Either way, you have until January 14, 2024, to fill that out.</p>\n\n\n\n<p>[00:07:30] <strong>Josepha:</strong> The third thing on my small list of big things is a request for feedback. The training team is working toward launching Learning Pathways in 2024. They&#8217;re looking to create a new set of content creation guidelines that enables the learning pathways to scale with a straightforward process for developing, reviewing, and updating that content. There&#8217;s a Google doc for you where you can contribute your ideas, and that doc will be open for feedback through this week and into next week. I believe it closes on Tuesday, the 19th of December, 2023.</p>\n\n\n\n<p>[00:08:04] <strong>Josepha:</strong> And then the final thing on my small list of big things is actually, it&#8217;s a dual call-in. I already said with my first one about the Gutenberg plugin: get in there and test it and break it, and then tell us how it broke and what you were doing when you were testing it and broke it. And I encourage you to do that also for Matrix and Playground.</p>\n\n\n\n<p>So Playground has been a really big deal all year long. It was a big deal at the end of last year. It showed up for us in November 2022 and has been really just growing in surprising ways all the way through 2023. So if you have not yet seen it, you haven&#8217;t gotten your hands on it yet, it&#8217;s a WordPress installation that is loaded entirely in the browser, totally server-free, and we&#8217;re looking at a couple of new implementations that make it easier for users who are trying to, like, kick the tires of WordPress before they decide, and developers who are wanting to test new pull requests and things like that.</p>\n\n\n\n<p>So keep an eye out if it sounds interesting; it is interesting. And wander over and figure out how that&#8217;s working. And the other thing in that last call for collective testing is Matrix. So Matrix is an open source federated messaging protocol, and like so many technology projects out there at the moment, we are trying to make sure that we are preparing ourselves for the future arrival of Web 3 and all of the things that are coming along with current advancements in federated everything and AI and etc., etc.</p>\n\n\n\n<p>And so, Matrix is an open source messaging protocol. There are a lot of different ways to get connected. I&#8217;ll share a link to one of the posts in the show notes over on WordPress.org/news. But if you&#8217;re interested in learning a bit about it and you don&#8217;t really want to like figure out what sort of client is comfortable for you to use. There&#8217;s also on-site chat implementations for, I want to say, like 10 or 12 of our largest or most regularly meeting groups that we have. You can go to parts of the website like make.WordPress.org/core/chat and check those out. If you have a WordPress.org account, then you can have access to that on-site chat, and that is it.</p>\n\n\n\n<p>That&#8217;s the whole low barrier to entryway of figuring that out with us. Come and break stuff with us, everyone, and tell us how to make it better.&nbsp;</p>\n\n\n\n<p>[00:10:33] <strong>Josepha:</strong> And that, my friends, is your small list of big things. Don&#8217;t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You&#8217;ll get a friendly reminder whenever there&#8217;s a new episode. If you liked what you heard today, share it with a fellow WordPresser. Or, if you had questions about what you heard, you can share those with me at wpbriefing@WordPress.org. I&#8217;m your host, Josepha Haden Chomphosy. Thank you for tuning in today for the WordPress Briefing, and I&#8217;ll see you again in a couple of weeks.</p>\n\n\n\n<p>[00:11:00] (Music outro)&nbsp;</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16569\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"The Month in WordPress – November 2023\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://wordpress.org/news/2023/12/the-month-in-wordpress-november-2023/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 08 Dec 2023 11:20:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:18:\"Month in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:18:\"month in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16575\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:251:\"November is usually a busy month for the WordPress project, and this year is no different. Following the empowering release of WordPress 6.4, the energy continues to build, setting the stage for the anticipated State of the Word and upcoming projects.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Reyes Martínez\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:11827:\"\n<p>November is usually a busy month for the WordPress project, and this year is no different. Following the empowering release of WordPress 6.4, the energy continues to build, setting the stage for the anticipated State of the Word and upcoming projects.&nbsp;</p>\n\n\n\n<p>Read on for all the exciting updates that marked the past month.</p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Get ready for State of the Word</h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/11/SOTW-Blue.png?resize=1024%2C683&#038;ssl=1\" alt=\"State of the Word 2023\" class=\"wp-image-16438\" style=\"object-fit:cover\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/11/SOTW-Blue.png?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2023/11/SOTW-Blue.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/11/SOTW-Blue.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/11/SOTW-Blue.png?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2023/11/SOTW-Blue.png?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<p>Mark your calendars—State of the Word 2023 is approaching fast. In this annual keynote, WordPress co-founder Matt Mullenweg celebrates the progress of the open source project and offers a glimpse into its future.</p>\n\n\n\n<p>For the first time in WordPress history, the event will be held outside North America, in the vibrant city of <a href=\"https://wordpress.org/news/2023/11/state-of-the-word-2023-madrid-spain/\">Madrid, Spain, on December 11, 2023</a>.</p>\n\n\n\n<p>If you’re unable to attend the State of the Word in person, you can watch it live on the <a href=\"https://www.youtube.com/live/1MwT9EEkguE?si=TYwAe5qnKA3DlRMX\">WordPress YouTube channel</a> or join one of the many community-led watch parties. <a href=\"https://wordpress.org/state-of-the-word\">Find one near you</a> or <a href=\"https://make.wordpress.org/community/handbook/meetup-organizer/event-formats/state-of-the-word-watch-parties/\">organize one</a>.</p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-dark-strokes-grey-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https://wordpress.org/state-of-the-word/\">Learn more about State of the Word 2023</a></div>\n</div>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Meet Twenty Twenty-Four</h2>\n\n\n\n<p>Along with the release of <a href=\"https://wordpress.org/download/releases/6-4/\">WordPress 6.4</a> “Shirley,” the new default <a href=\"https://wordpress.org/news/2023/11/introducing-twenty-twenty-four/\">Twenty Twenty-Four theme was introduced</a>.</p>\n\n\n\n<p>This theme breaks away from the tradition of previous default themes that focused on a specific topic or style. Instead, Twenty Twenty-Four was created to fit any website and explore different use cases for entrepreneurs, artists, and writers.</p>\n\n\n\n<p>You’ll find more than 35 beautiful patterns, including full-page patterns for templates like homepage, search, and more. Twenty Twenty-Four boasts the latest site editing capabilities and a sophisticated aesthetic inspired by contemporary design trends.</p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-dark-strokes-grey-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https://playground.wordpress.net/?theme=twentytwentyfour\">Check out Twenty Twenty-Four now</a></div>\n</div>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">New in the Gutenberg plugin</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/11/10/whats-new-in-gutenberg-17-0-9-november/\">Gutenberg 17.0</a> was released on November 9, 2023. It introduced improvements to the Command Palette, an alternative implementation of the DropdownMenu component, additional visual cues for LinkControl, and various accessibility and performance iterations.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/11/22/whats-new-in-gutenberg-17-1-22-november/\">Gutenberg 17.1</a> shipped on November 22, 2023. In addition to several accessibility and writing flow enhancements, this version brought a new block spacing control in the Quote block.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Team updates</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/project/2023/11/30/embracing-matrix-for-enhanced-communication/\">WordPress is switching to Matrix</a> in replacement of the Making WordPress Slack. The move stems from the project&#8217;s commitment to implementing a new chat system aligned with WordPress&#8217;s open source values. If you haven&#8217;t already, now is the time to explore Matrix and share your questions.</li>\n\n\n\n<li>With phishing scams on the rise, the WordPress Security team is actively monitoring the current threat and has posted <a href=\"https://wordpress.org/news/2023/12/alert-wordpress-security-team-impersonation-scams/\">an advisory to help you protect your site</a>.</li>\n\n\n\n<li>The Plugin Review team is now <a href=\"https://make.wordpress.org/plugins/2023/12/02/join-the-plugin-review-team/\">reopening applications to join their team</a>. They’re looking for three new members who can improve the state of the plugin review queue and help create a diverse and inclusive team.</li>\n\n\n\n<li>Over the past few months, contributors have been working on <a href=\"https://make.wordpress.org/meta/2023/11/22/redesigning-developer-resources-and-a-call-for-testing/\">redesigning the WordPress.org Developer Resources</a> section.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/11/06/proposal-2024-major-release-timing/\">This post</a> outlines proposed dates for major WordPress releases in 2024.</li>\n\n\n\n<li>The Meta team shared an <a href=\"https://make.wordpress.org/meta/2023/11/22/plugin-directory-preview-button-revisited/\">improved version of the plugin preview feature</a>. This version builds on feedback and allows plugin developers to safely test the preview experience for their plugins in a <a href=\"https://developer.wordpress.org/playground/\">WordPress Playground</a> environment.</li>\n\n\n\n<li>Polyglots and Meta contributors introduced <a href=\"https://make.wordpress.org/meta/2023/11/29/create-tours-for-make-p2s/\">a new plugin called Tour</a>, which enables the creation of tours to guide contributors through a Make WordPress blog.</li>\n\n\n\n<li>Are you looking to broaden your knowledge and improve your WordPress skills? See <a href=\"https://make.wordpress.org/updates/2023/12/01/whats-new-on-learn-wordpress-in-november-2023/\">what’s new on Learn WordPress in November 2023</a>.</li>\n\n\n\n<li>The latest edition of People of WordPress features back-end web developer <a href=\"https://wordpress.org/news/2023/12/people-of-wordpress-artemy-kaydash/\">Artemy Kaydash</a> from Ukraine.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Requests for feedback &amp; testing</h2>\n\n\n\n<ul>\n<li>The Community team announced the <a href=\"https://make.wordpress.org/community/2023/11/17/announcing-the-2023-annual-meetup-survey/\">2023 Annual Meetup Survey</a>. Both event attendees and organizers are encouraged to provide feedback in this 5-minute survey to help strengthen WordPress meetups in the future.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/updates/2023/11/23/mobile-team-update-november-22nd/\">Version 23.7</a> of the WordPress mobile app for iOS and Android is ready for testing.</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress events</h2>\n\n\n\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1f9-1f1fc.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> WordCamp Asia opened the <a href=\"https://asia.wordcamp.org/2024/the-third-batch-of-tickets-on-sale-now/\">third round of ticket sales</a> and announced that <a href=\"https://asia.wordcamp.org/2024/announcing-our-first-speaker-matt-mullenweg/\">their first speaker is WordPress co-founder Matt Mullenweg</a>. The conference will be held in Taipei, Taiwan, on March 7-9, 2024.</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ea-1f1fa.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> WordCamp Europe <a href=\"https://europe.wordcamp.org/2024/call-for-sponsors/\">opened its call for sponsors</a> and <a href=\"https://europe.wordcamp.org/2024/speakers/call-for-speakers/\">speakers</a> for their conference slated to take place in Torino, Italy, on June 13-15, 2024.&nbsp;</li>\n\n\n\n<li>Don’t miss these upcoming WordCamps:\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ee-1f1f3.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://ahmedabad.wordcamp.org/2023/\">WordCamp Ahmedabad 2023</a>, India on December 9, 2023</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1f5-1f1f0.png\" alt=\"??\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> <a href=\"https://lahore.wordcamp.org/2023/\">WordCamp Lahore 2023</a>, Pakistan on December 9-10, 2023</li>\n</ul>\n</li>\n</ul>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><em><strong>Have a story we should include in the next issue of The Month in WordPress? Fill out </strong></em><a href=\"https://make.wordpress.org/community/month-in-wordpress-submissions/\"><strong><em>this quick form</em></strong></a><em><strong> to let us know.</strong></em></p>\n\n\n\n<p><em>Thank you to <a href=\"https://profiles.wordpress.org/bernard0omnisend/\">Bernard Meyer</a> for contributing to this edition of The Month in WordPress.</em></p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Subscribe to WordPress News</h3>\n\n\n\n<p>Join other subscribers and receive WordPress news directly in your inbox.</p>\n\n\n<div class=\"wp-block-jetpack-subscriptions__supports-newline is-style-split wp-block-jetpack-subscriptions\">\n		<div>\n			<div>\n				<div>\n					<p >\n						<a href=\"https://wordpress.org/news/?post_type=post&#038;p=16575\" style=\"text-decoration: none; font-size: 16px;padding: 15px 23px 15px 23px;margin: 0px; margin-left: 10px;border-radius: 0px;border-width: 1px; background-color: #113AF5; color: #FFFFFF;\">Subscribe</a>\n					</p>\n				</div>\n			</div>\n		</div>\n	</div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16575\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"WordPress 6.4.2 Maintenance &amp; Security Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://wordpress.org/news/2023/12/wordpress-6-4-2-maintenance-security-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 06 Dec 2023 17:03:48 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:8:\"Releases\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16562\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:352:\"WordPress 6.4.2 is now available! This minor release features 7 bug fixes in Core. The fixes include a bug fix for an issue causing stylesheet and theme directories to sometimes return incorrect results. This release also features one security fix. Because this is a security release, it is recommended that you update your sites immediately. [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Aaron Jorbin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:6255:\"\n<h2 class=\"wp-block-heading\">WordPress 6.4.2 is now available!</h2>\n\n\n\n<p>This minor release features <a href=\"https://core.trac.wordpress.org/query?status=closed&amp;milestone=6.4.2&amp;groupdesc=1&amp;group=resolution&amp;col=id&amp;col=summary&amp;col=status&amp;col=milestone&amp;col=owner&amp;col=type&amp;col=priority&amp;col=keywords&amp;order=priority\">7 bug fixes</a> in Core. The fixes include a bug fix for an issue causing stylesheet and theme directories to sometimes return incorrect results.</p>\n\n\n\n<p>This release also features one security fix. Because this is a security release, <strong>it is recommended that you update your sites immediately</strong><strong>.</strong></p>\n\n\n\n<p>You can <a href=\"https://wordpress.org/wordpress-6.4.2.zip\">download WordPress 6.4.2 from WordPress.org</a>, or visit your WordPress Dashboard, click “Updates”, and then click “Update Now”. If you have sites that support automatic background updates, the update process will begin automatically.</p>\n\n\n\n<p>WordPress 6.4.2 is a short-cycle release. The next major release will be version 6.5 released in early 2024.</p>\n\n\n\n<p>For more information on this release, please visit the <a href=\"https://wordpress.org/documentation/wordpress-version/version-6-4-2/\">HelpHub site</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Security updates included in this release</h2>\n\n\n\n<p>The security team addressed the following vulnerability in this release.</p>\n\n\n\n<ul>\n<li>A Remote Code Execution vulnerability that is not directly exploitable in core, however the security team feels that there is a potential for high severity when combined with some plugins, especially in multisite installs.</li>\n</ul>\n\n\n\n<p>To help the security team and WordPressers around the world, you are encouraged to <a href=\"https://hackerone.com/wordpress?type=team\">responsibly report vulnerabilities</a>. This allows vulnerabilities to be fixed in future releases.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Thank you to these WordPress contributors</h2>\n\n\n\n<p>This release was led by <a href=\"https://profiles.wordpress.org/jorbin/\">Aaron Jorbin</a>.</p>\n\n\n\n<p>WordPress 6.4.2 would not have been possible without the contributions of the following people. Their asynchronous coordination to deliver maintenance and security fixes into a stable release is a testament to the power and capability of the WordPress community.</p>\n\n\n\n<p class=\"is-style-wporg-props-long\"><a href=\"https://profiles.wordpress.org/jorbin\">Aaron Jorbin</a>, <a href=\"https://profiles.wordpress.org/wildworks\">Aki Hamano</a>, <a href=\"https://profiles.wordpress.org/atachibana\">Akira Tachibana</a>, <a href=\"https://profiles.wordpress.org/xknown\">Alex Concha</a>, <a href=\"https://profiles.wordpress.org/angelasjin\">Angela Jin</a>, <a href=\"https://profiles.wordpress.org/antonvlasenko\">Anton Vlasenko</a>, <a href=\"https://profiles.wordpress.org/barry\">Barry</a>, <a href=\"https://profiles.wordpress.org/Bernhard%20Reiter\">bernhard-reiter</a>, <a href=\"https://profiles.wordpress.org/icaleb\">Caleb Burks</a>, <a href=\"https://profiles.wordpress.org/coreyw\">Corey Worrell</a>, <a href=\"https://profiles.wordpress.org/crstauf\">crstauf</a>, <a href=\"https://profiles.wordpress.org/nerrad\">Darren Ethier (nerrad)</a>, <a href=\"https://profiles.wordpress.org/davidbaumwald/\">David Baumwald</a>, <a href=\"https://profiles.wordpress.org/dmsnell\">Dennis Snell</a>, <a href=\"https://profiles.wordpress.org/dd32\">Dion Hulse</a>, <a href=\"https://profiles.wordpress.org/kebbet\">Erik</a>, <a href=\"https://profiles.wordpress.org/gaambo\">Fabian Todt</a>, <a href=\"https://profiles.wordpress.org/flixos90\">Felix Arntz</a>, <a href=\"https://profiles.wordpress.org/priethor\">Héctor Prieto</a>, <a href=\"https://profiles.wordpress.org/ironprogrammer\">ironprogrammer</a>, <a href=\"https://profiles.wordpress.org/isabel_brison\">Isabel Brison</a>, <a href=\"https://profiles.wordpress.org/audrasjb\">Jb Audras</a>, <a href=\"https://profiles.wordpress.org/jeffpaul\">Jeffrey Paul</a>, <a href=\"https://profiles.wordpress.org/luminuu\">Jessica Lyschik</a>, <a href=\"https://profiles.wordpress.org/joemcgill\">Joe McGill</a>, <a href=\"https://profiles.wordpress.org/johnbillion\">John Blackbourn</a>, <a href=\"https://profiles.wordpress.org/desrosj/\">Jonathan Desrosiers</a>, <a href=\"https://profiles.wordpress.org/kharisblank\">Kharis Sulistiyono</a>, <a href=\"https://profiles.wordpress.org/krupalpanchal\">Krupal Panchal</a>, <a href=\"https://profiles.wordpress.org/kdowns\">Kylen Downs</a>, <a href=\"https://profiles.wordpress.org/meta4\">meta4</a>, <a href=\"https://profiles.wordpress.org/mikeschroder\">Mike Schroder</a>, <a href=\"https://profiles.wordpress.org/mukesh27\">Mukesh Panchal</a>, <a href=\"https://profiles.wordpress.org/partyfrikadelle\">partyfrikadelle</a>, <a href=\"https://profiles.wordpress.org/peterwilsoncc\">Peter Wilson</a>, <a href=\"https://profiles.wordpress.org/NekoJonez\">Pieterjan Deneys</a>, <a href=\"https://profiles.wordpress.org/rawrly\">rawrly</a>, <a href=\"https://profiles.wordpress.org/rebasaurus\">rebasaurus</a>, <a href=\"https://profiles.wordpress.org/SergeyBiryukov\">Sergey Biryukov</a>, <a href=\"https://profiles.wordpress.org/hellofromTonya\">Tonya Mork</a>, <a href=\"https://profiles.wordpress.org/vortfu\">vortfu</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">How to contribute</h2>\n\n\n\n<p>To get involved in WordPress core development, head over to Trac, <a href=\"https://core.trac.wordpress.org/report/6\">pick a ticket</a>, and join the conversation in the <a href=\"https://wordpress.slack.com/archives/C02RQBWTW\">#core</a>. Need help? Check out the <a href=\"https://make.wordpress.org/core/handbook/tutorials/faq-for-new-contributors/\">Core Contributor Handbook</a>.</p>\n\n\n\n<p>As a final reminder, The WordPress Security Team will never email you requesting that you install a plugin or theme on your site, and will never ask for an administrator username and password. <a href=\"https://wordpress.org/news/2023/12/alert-wordpress-security-team-impersonation-scams/\">Please stay vigilant against phishing attacks</a>.</p>\n\n\n\n<p><em>Thanks to <a href=\"https://profiles.wordpress.org/angelasjin/\">@angelasjin</a> and <a href=\"https://wordpress.slack.com/team/U02SVSW3U\">@desrosj</a> for proofreading.</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16562\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:60:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"Alert: WordPress Security Team Impersonation Scams\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"https://wordpress.org/news/2023/12/alert-wordpress-security-team-impersonation-scams/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 04 Dec 2023 23:13:35 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:8:\"Security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:7:\"Updates\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16547\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:368:\"The WordPress Security Team is aware of multiple ongoing phishing scams impersonating both the “WordPress team” and the “WordPress Security Team“ in an attempt to convince administrators to install a plugin on their website which contains malware. The WordPress Security Team will never email you requesting that you install a plugin or theme on your [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Peter Wilson\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:4939:\"\n<p>The WordPress Security Team is aware of multiple ongoing phishing scams impersonating both the “WordPress team” and the “WordPress Security Team“ in an attempt to convince administrators to install a plugin on their website which contains malware.</p>\n\n\n\n<p><strong>The WordPress Security Team will never email you requesting that you install a plugin or theme on your site, and will never ask for an administrator username and password.</strong></p>\n\n\n\n<p>If you receive an unsolicited email claiming to be from WordPress with instructions similar to those described above, please disregard the emails and indicate that the email is a scam to your email provider.</p>\n\n\n\n<p>These emails link to a phishing site that appears to be the WordPress plugin repository on a domain that is not owned by WordPress or an associated entity. Both <a href=\"https://patchstack.com/articles/fake-cve-phishing-campaign-tricks-wordpress-users-to-install-malware/\">Patchstack</a> and <a href=\"https://www.wordfence.com/blog/2023/12/psa-fake-cve-2023-45124-phishing-scam-tricks-users-into-installing-backdoor-plugin/\">Wordfence</a> have written articles that go in to further detail.</p>\n\n\n\n<p>Official emails from the WordPress project will always:</p>\n\n\n\n<ul>\n<li>Come from a <code>@wordpress.org</code> or <code>@wordpress.net</code> domain.</li>\n\n\n\n<li>Should also say “Signed by: wordpress.org” in the email details section.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/12/email-details-signed-by-wordpressdotorg.png?resize=1024%2C450&#038;ssl=1\" alt=\"Screenshot of email sent by a WordPress.org email account. The details include &quot;mailed-by wordpress.org&quot; and &quot;signed-by wordpress.org&quot;.\" class=\"wp-image-16548\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/12/email-details-signed-by-wordpressdotorg.png?resize=1024%2C450&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2023/12/email-details-signed-by-wordpressdotorg.png?resize=300%2C132&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/12/email-details-signed-by-wordpressdotorg.png?resize=768%2C337&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/12/email-details-signed-by-wordpressdotorg.png?w=1202&amp;ssl=1 1202w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<p>The WordPress Security Team will only communicate with WordPress users in the following locations:</p>\n\n\n\n<ul>\n<li>the Making WordPress Secure blog at <a href=\"https://make.wordpress.org/security\">make.wordpress.org/security</a></li>\n\n\n\n<li>the main WordPress News site at <a href=\"https://wordpress.org/news\">wordpress.org/news</a></li>\n</ul>\n\n\n\n<p>The WordPress Plugin team will never communicate directly with a plugin’s users but may email plugin support staff, owners and contributors. These emails will be sent from <a href=\"mailto:plugins@wordpress.org\">plugins@wordpress.org</a> and be signed as indicated above.</p>\n\n\n\n<p>The official WordPress plugin repository is located at <a href=\"https://wordpress.org/plugins\">wordpress.org/plugins</a> with internationalized versions on subdomains, such as <a href=\"https://fr.wordpress.org/plugins\">fr.wordpress.org/plugins</a>, <a href=\"https://en-au.wordpress.org/plugins\">en-au.wordpress.org/plugins</a>, etc. A subdomain may contain a hyphen, however a dot will always appear before wordpress.org.</p>\n\n\n\n<p>A WordPress site’s administrators can also access the plugin repository via the plugins menu in the WordPress dashboard.</p>\n\n\n\n<p>As WordPress is the most used CMS, these types of phishing scams will happen occasionally. Please be vigilant for unexpected emails asking you to install a theme, plugin or linking to a login form.</p>\n\n\n\n<p>The Scamwatch website has some tips for <a href=\"https://www.scamwatch.gov.au/protect-yourself/ways-to-spot-and-avoid-scams\">identifying emails and text messages that are likely to be scams</a>.</p>\n\n\n\n<p>As always, if you believe that you have discovered a security vulnerability in WordPress, please <a href=\"https://wordpress.org/about/security/\">follow the project’s Security policies</a> by privately and responsibly disclosing the issue directly to the WordPress Security team through the project’s official <a href=\"https://hackerone.com/wordpress\">HackerOne page</a>.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><em>Thank you <a href=\"https://profiles.wordpress.org/jorbin/\">Aaron Jorbin</a>, <a href=\"https://profiles.wordpress.org/otto/\">Otto</a>, <a href=\"https://profiles.wordpress.org/dd32/\">Dion Hulse</a>, <a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a>, and <a href=\"https://profiles.wordpress.org/desrosj/\">Jonathan Desrosiers</a> for their collaboration on and review of this post.</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"16547\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:69:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:4:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"People of WordPress: Artemy Kaydash\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"https://wordpress.org/news/2023/12/people-of-wordpress-artemy-kaydash/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 04 Dec 2023 14:28:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:9:\"Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"Features\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:10:\"Interviews\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:9:\"HeroPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:19:\"People of WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16470\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"The latest People of WordPress features back-end web developer Artemy Kaydash, from Ukraine. \";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Abha Thakor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14009:\"\n<p class=\"has-darker-grey-color has-off-white-2-background-color has-text-color has-background has-link-color wp-elements-9b663d0d5861b05380bcaca160ef01c8\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60)\">The&nbsp;<em>People of WordPress</em>&nbsp;series shares inspiring stories of how people’s lives can change for the better through WordPress and its global community of contributors.</p>\n\n\n\n<p>Artemy Kaydash discovered that working with WordPress has opened possibilities greater than he imagined. For him, the &#8220;active, responsive, and enthusiastic community&#8221; makes the software fresh and alive with many ways to experiment and practice adapting it for clients&#8217; needs.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-featured-img.jpg?resize=1024%2C640&#038;ssl=1\" alt=\"Artemy Kaydash stood in front of water\" class=\"wp-image-16242\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-featured-img.jpg?resize=1024%2C640&amp;ssl=1 1024w, https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-featured-img.jpg?resize=300%2C188&amp;ssl=1 300w, https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-featured-img.jpg?resize=768%2C480&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-featured-img.jpg?resize=1536%2C960&amp;ssl=1 1536w, https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-featured-img.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<p>Back-end development with WordPress has proven to be a rewarding career choice for Artemy. He believes developers can inspire others to choose the same career path by sharing the opportunities and satisfaction of working with the content management system (CMS).</p>\n\n\n\n<h2 class=\"wp-block-heading\">The adventure of learning WordPress</h2>\n\n\n\n<p>Learning new software can be daunting, but Artemy realized that learning with and from inspiring people makes a real difference: &#8220;I vividly remember my first WordPress experience. I was confused, had many questions, and was desperately trying to understand how to do the most simple things.&#8221;</p>\n\n\n\n<p>Working initially in a small agency in Ukraine, Artemy had basic HTML/CSS skills and had just started learning PHP development. His senior colleagues helped him take his first steps in web development and were patient with his questions.</p>\n\n\n\n<p>The agency director later gave him the responsibility of creating a WordPress website for a friend. He recalls being nervous, as he was not yet confident in his PHP skills. Colleagues reassured Artemy as he worked, and he went on to build a career in international web development.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1024\" src=\"https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-at-a-cafe.jpg?resize=640%2C1024&#038;ssl=1\" alt=\"Artemy reflecting on his learning as he looks outside of a window in a cafe\n\" class=\"wp-image-16241\" srcset=\"https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-at-a-cafe.jpg?resize=640%2C1024&amp;ssl=1 640w, https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-at-a-cafe.jpg?resize=188%2C300&amp;ssl=1 188w, https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-at-a-cafe.jpg?resize=768%2C1229&amp;ssl=1 768w, https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-at-a-cafe.jpg?resize=960%2C1536&amp;ssl=1 960w, https://i0.wp.com/wordpress.org/news/files/2023/10/artemy-at-a-cafe.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" /></figure>\n\n\n\n<p>Like many others, Artemy found that experimenting with WordPress intrigued him, and he wanted to learn more about it. Looking back, he said: &#8220;The first theme I built was awful. It was composed of my own creative solutions and code snippets I found in searches. It had lots of bugs, but as people say, &#8216;the first pancake is always a bit tricky.\'&#8221;</p>\n\n\n\n<p>Artemy is a great believer in reflective learning, going back and reviewing a piece of development. He said: &#8220;No matter how bad it was, it was my first experience, and I learned a lot about the basic concepts of WordPress. That&#8217;s why I believe that learning by doing is the best way to learn something new.&#8221;</p>\n\n\n\n<p>He added: &#8220;My advice to others is don&#8217;t be afraid of doing something awful when you create something for the first time. It&#8217;s okay. 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Luckily, you don&#8217;t need a person sitting next to you anymore. All of us have got the best mentor possible: the Internet. If you don&#8217;t know how to do something, then search for how other people have done the same thing,&#8221; Artemy said.</p>\n\n\n\n<p>&#8220;No wonder some say that one of the most required skills of every developer is the willingness to learn and to know how to search for information. This is one of the reasons WordPress is one of the best options for beginners. Now there is so much more information and help available to learn, more than there was when I first began.&#8221;</p>\n\n\n\n<p>Artemy feels that the willingness of others to share their experience and problem-solve together is a big strength of the WordPress community and also the reason for its ongoing success: &#8220;When you stumble upon a problem, there&#8217;s a high probability that someone already asked the same question on one of the forums or websites. 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Phase 3, Data Liberation, new meetups, and more, get the spotlight in this episode. Join Executive Director Josepha Haden Chomphosy for all this, plus a small list of big things coming up in the next two weeks.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Host:&nbsp;<a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a><br />Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br />Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br />Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br />Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/07/03/real-time-collaboration/\">Real-Time Collaboration</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/\">Make WordPress Core</a></li>\n\n\n\n<li><a href=\"https://wordpress.org/data-liberation/\">Data Liberation</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/plugins/\">Make WordPress Plugins</a></li>\n\n\n\n<li><a href=\"https://events.wordpress.org/\">WordCamp Events</a></li>\n\n\n\n<li><strong>Small List of Big Things</strong>\n<ul>\n<li><a href=\"https://make.wordpress.org/project/2023/12/12/overflow-questions-from-state-of-the-word-2023/\">Overflow Questions from State of the Word 2023 in Madrid, Spain</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/community/2023/11/17/announcing-the-2023-annual-meetup-survey/\" target=\"_blank\" rel=\"noreferrer noopener\">Annual Meetup Survey</a>&nbsp;&#8211; This is the final chance to share your feedback on WordPress meetups for 2024 and how we can improve the program in the future.&nbsp;</li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts</h2>\n\n\n\n<span id=\"more-16677\"></span>\n\n\n\n<p>[00:00:00] <strong>Josepha:</strong> Hello, everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I&#8217;m your host, Josepha Haden Chomphosy. Here we go.&nbsp;</p>\n\n\n\n<p>[00:00:28] (Intro music)&nbsp;</p>\n\n\n\n<p>[00:00:40] <strong>Josepha:</strong> Hello, my dears, and welcome to 2024. I hope you&#8217;ve had a lovely break. At the top of the year, I like to look around and gather the projects that the community is interested in. We can&#8217;t always commit to everything, and sometimes even the things we plan to do can&#8217;t make it across the finish line. In the next few weeks, I&#8217;ll be publishing kind of the big picture goals for the year, but I wanted to share a little bit about what I&#8217;ve collected so far.</p>\n\n\n\n<p>[00:01:05] <strong>Josepha:</strong> Firstly, we&#8217;ve got Phase 3. This has been called a few things over the years: collaborative editing, multiplayer, co-editing. But whatever it&#8217;s been called, the biggest changes to writing and design workflows are likely to happen in this phase. A redesigned workflow can be a bit of a shock. But fortunately, we already have a prototype out there.</p>\n\n\n\n<p>I&#8217;ll include a link to some resources in the show notes, or of course, you can always stop by make.WordPress.org/core for some insights. But I would encourage you to, at the very least, get your hands on that prototype to see what it looks like is coming in Phase 3 so that you can be aware and provide your feedback.</p>\n\n\n\n<p>The next thing on our list is Data Liberation. This is a new-to-us project that was introduced at State of the Word. Fortunately, though, it&#8217;s not a new concept overall. Data Liberation is actually one of the earliest ideas that sold me on WordPress. The idea that you could set up a site for a client, or yourself, and that hard work wasn&#8217;t lost if something went wrong, was really important to me. 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And why not, after all?</p>\n\n\n\n<p>And then new meetups, because I really still think that meetups are the best intro to WordPress. No matter whether you&#8217;re wanting to become a developer eventually or, like, the community-building aspect is the thing that hooks you forever. Meetups are the place to encourage those and discover those.&nbsp;</p>\n\n\n\n<p>[00:03:20] <strong>Josepha:</strong> The next thing on my list is also two things. It&#8217;s two things, but kind of a guess at the moment. There are two summit items that I want us to try to consider this year.</p>\n\n\n\n<p>So the first one is contributor recognition. Acknowledgment and recognition, I think, are two different things, and there was an entire series of sessions at the summit where we talked about it. And so I think that it&#8217;s worth us digging in on that.</p>\n\n\n\n<p>The other thing from the summit that I would really like us to all kind of dig in on is accessibility, how we do it, how we confirm it, what we think we should do versus what we actually do, and see what we can move on the needle there.</p>\n\n\n\n<p>And the last thing is sort of a personal wish. I think it&#8217;s about time that we take a look at the way that we kind of manage ourselves as a project, the way that we do our meetings and report on our successes, things like that. And I realize that this is a big thing, and it might be a little bit scary. But, I mean, we&#8217;ve been doing this for a really long time, and it&#8217;s probably as good a time as any, frankly, to look at what we&#8217;re doing by habit or tradition and see if it still suits us.</p>\n\n\n\n<p>So, that&#8217;s my back of the napkin set of notes so far. Keep an eye out in the next couple of weeks for the annual Big Picture post so you can get some context, notes, and discussion opportunities. And, of course, anything that has shown up that&#8217;s a bit bigger, a bit more final will be in there as well.&nbsp;</p>\n\n\n\n<p>But first, our small list of big things. </p>\n\n\n\n<p>[00:04:52] (Music interlude)&nbsp;</p>\n\n\n\n<p>[00:05:00] <strong>Josepha:</strong> Firstly, State of the Word had nearly 200 questions submitted, and Matt has been answering the overflow on make.WordPress.org/project. So, I&#8217;ll include a link, but head on over there to that post if you would like to catch up on those.</p>\n\n\n\n<p>And then the second item, and last item, is that you&#8217;ve got a few more days left to give us feedback on WordPress meetups in 2023, and give us an idea of what we can do to improve those. I believe those close on January 14th. I really love my local meetup, and I hope that we can get some of that same sort of feeling going in all of yours, too.</p>\n\n\n\n<p>[00:05:33] <strong>Josepha:</strong> And that, my friends, is your small list of big things. Don&#8217;t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You&#8217;ll get a friendly reminder whenever there&#8217;s a new episode. If you liked what you heard today, share it with a fellow WordPresser, or if you had questions about what you heard, you can share those with me at wpbriefing@WordPress.org.</p>\n\n\n\n<p>I&#8217;m your host, Josepha Haden Chomphosy. Thanks again for tuning in for the WordPress Briefing, and I&#8217;ll see you again in a couple of weeks.&nbsp;</p>\n\n\n\n<p>[00:06:02] (Music outro)&nbsp;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 08 Jan 2024 13:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:153:\"Gutenberg Times: Gutenberg Changelog #94 – State of the Word, Gutenberg 17.2, 17.3 and 17.4, WordPress 6.5, Migrating from Classic Theme to Block Theme\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://gutenbergtimes.com/?post_type=podcast&p=26968\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:163:\"https://gutenbergtimes.com/podcast/gutenberg-changelog-94-state-of-the-word-gutenberg-17-2-17-3-and-17-4-wordpress-6-5-migrating-from-classic-theme-to-block-theme/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4825:\"<p>In this episode, Sarah Norris and Birgit discuss State of the Word, Gutenberg 17.2, 17.3 and 17.4. They take a sneak peek at the WordPress 6.5 roadmap, and they discuss steps on migrating from a classic theme to a block theme.</p>\n\n\n\n<p><a href=\"https://gutenbergtimes.com/podcast/gutenberg-changelog-69-gutenberg-releases-wordpress-6-0-1-the-create-block-theme/#shownotes\">Show Notes</a> / <a href=\"https://gutenbergtimes.com/podcast/gutenberg-changelog-69-gutenberg-releases-wordpress-6-0-1-the-create-block-theme/#transcript\">Transcript</a></p>\n\n\n\n<ul>\n<li>Music:&nbsp;<a href=\"https://soundcloud.com/xirclebox\">Homer Gaines</a></li>\n\n\n\n<li>Editor:&nbsp;<a href=\"https://www.linkedin.com/in/sandy-reed/\">Sandy Reed</a></li>\n\n\n\n<li>Logo:&nbsp;<a href=\"https://markuraine.com/\">Mark Uraine</a></li>\n\n\n\n<li>Production:&nbsp;<a href=\"https://icodeforapurpose.com\">Birgit Pauli-Haack</a></li>\n</ul>\n\n\n\n<p class=\"has-larger-font-size\" id=\"shownotes\"><strong>Show Notes</strong></p>\n\n\n\n<h2 class=\"wp-block-heading\">Special Guest:&nbsp;<strong>Sarah Norris</strong></h2>\n\n\n\n<p>JavaScript Developer 6.4 editor tech co-lead</p>\n\n\n\n<ul>\n<li><a href=\"https://profiles.wordpress.org/mikachan/\">WordPress Profile @mikachan</a></li>\n\n\n\n<li><a href=\"https://sekai.co.uk/\">Personal website: sekai.co.uk</a></li>\n\n\n\n<li><a href=\"https://twitter.com/mikachan_\">Twitter: @mikachan_</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">State of the Word</h2>\n\n\n\n<ul>\n<li><a href=\"https://gutenbergtimes.com/state-of-the-word-redesign-developer-resources-block-theme-updates-weekend-edition-278/\">State of the Word, (and more) — Weekend Edition 278</a></li>\n\n\n\n<li><strong><a href=\"https://wordpress.org/data-liberation/\">Data Liberation</a> </strong>&#8211; <a href=\"https://github.com/wordpress/data-liberation\">GitHub repository</a> | Slack channel: <a href=\"https://wordpress.slack.com/archives/C069AKUBPHB\" target=\"_blank\" rel=\"noreferrer noopener\">#data-liberation</a>.</li>\n\n\n\n<li><a href=\"https://events.wordpress.org/\">New WordPress events page</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress 6.5 </h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/12/07/roadmap-to-6-5/\">Roadmap to 6.5</a></li>\n\n\n\n<li>Tracking issues of features already in Gutenberg plugin and ready for testing\n<ul>\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/55277\">Font Library</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/53705\">Syncing specific blocks and attributes of patterns</a></li>\n\n\n\n<li>&nbsp;<a href=\"https://github.com/WordPress/gutenberg/issues/55083\">New data views for templates, template parts, and patterns in the Site Editor</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/55776\">Robust revisions</a></li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/54336\">background image support for the Group block</a>,</li>\n\n\n\n<li><a href=\"https://github.com/WordPress/gutenberg/issues/52632#top\">aligning page edit features in Site Editor and Post Editor</a></li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gutenberg plugin releases</h2>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/12/06/whats-new-in-gutenberg-17-2-6-december/\">What’s new in Gutenberg 17.2? (6 December)</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/\">What’s new in Gutenberg 17.3? (20 December)</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/\">What’s new in Gutenberg 17.4? (03 January)</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Migrate classic to block theme</h2>\n\n\n\n<ul>\n<li><a href=\"https://wordpress.org/plugins/health-check/\">Health Check &amp; Troubleshooting</a> </li>\n\n\n\n<li><a href=\"https://wordpress.org/plugins/create-block-theme/\">Create a Block Theme</a></li>\n</ul>\n\n\n\n<p class=\"has-large-font-size\">Stay in Touch</p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<ul>\n<li>Did you like this episode? <a href=\"https://lovethepodcast.com/gutenbergchangelog\"><strong>Please write us a review </strong></a></li>\n\n\n\n<li>Ping us on Twitter or send DMs with questions. <a href=\"https://twitter.com/gutenbergtimes\">@gutenbergtimes </a>and <a href=\"https://twitter.com/bph\">@bph</a>.</li>\n\n\n\n<li><em>If you have questions or suggestions, or news you want us to include, send them to <a href=\"mailto:changelog@gutenbergtimes.com\">changelog@gutenbergtimes.com</a>. </em></li>\n\n\n\n<li><em>Please write us a review on iTunes! <a href=\"https://gutenbergtimes.com/itunes/\">(Click here to learn how)</a></em></li>\n</ul>\n</div></div>\n\n\n\n<p class=\"has-large-font-size\" id=\"transcript\"><strong>Transcript</strong></p>\n\n\n\n<p>The transcript is in the works. </p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 08 Jan 2024 11:48:16 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Birgit Pauli-Haack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:119:\"Gutenberg Times: Happy New Year, WordPress Enterprise, Developer Hours and an Interactive Game –  Weekend Edition 279\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://gutenbergtimes.com/?p=26820\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"https://gutenbergtimes.com/happy-new-year-wordpress-enterprise-weekend-edition-279/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:21801:\"<p>Howdy, </p>\n\n\n\n<p>Wishing you and yours a prosperous, happy and healthy 2024, with a lot of success, lots of laughter and a lot of love. &nbsp;? </p>\n\n\n\n<p>After two weeks of vacation, it&#8217;s been inspiring to catch up. Many developers, freelancers, and site builders use the downtime around the holidays to work on their side projects or sit down to write about their learnings. What was your side or writing project? I want to know! </p>\n\n\n\n<p>For me, it meant moving the Gutenberg Times to a new hosting space.  I feared it to be difficult going from a very opinionated hosting environment to <a href=\"https://pressable.com/\">Pressable</a>. I was pleasantly surprised how, with the help of customer service, we got it done in a matter of minutes. What took the longest was the propagation of the DNS server changes over the Internet, that took roughly an hour. The main reasons for the switch was that using <a href=\"https://wordpress.github.io/wordpress-playground/\">WordPress Playground</a> with <a href=\"https://gutenbergtimes.com/need-a-zip-from-master/\">Gutenberg Nightly</a> didn&#8217;t work at the old host. After testing various configuration also on other hosting spaces, I am excited that it worked out of the box on Pressable.  </p>\n\n\n\n<p>Now, let&#8217;s see what others published in the WordPress editor space in the past three weeks. </p>\n\n\n\n<p>Yours, ?<br /><em>Birgit</em></p>\n\n\n\n<p>PS: The sixth anniversary of the start of Gutenberg Times is coming up this week, and I just wanted to say, it has been a great pleasure curating all the things around Gutenberg for you. So glad you are here with me. </p>\n\n\n\n\n<div class=\"wp-block-group has-light-background-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p><strong>Table of Contents</strong></p>\n\n\n\n<div class=\"wp-block-sortabrilliant-guidepost\"><ul><li><a href=\"https://gutenbergtimes.com/feed/#0-word-press-release-information\">Developing Gutenberg and WordPress</a><ul><li><a href=\"https://gutenbergtimes.com/feed/#1-gutenberg-plugin-releases\">Gutenberg plugin releases </a></li></ul></li><li><a href=\"https://gutenbergtimes.com/feed/#0-p\">Plugins, Themes, and Tools for #nocode site builders and owners</a></li><li><a href=\"https://gutenbergtimes.com/feed/#3-building-themes-for-fse-and-word-press\">Building Blocks and Tools for the Block editor. </a></li></ul></div>\n</div></div>\n\n\n\n\n<p><strong>Updates on Gutenberg Times</strong></p>\n\n\n\n<p>?  As mentioned above, you can now use the <a href=\"https://gutenbergtimes.com/need-a-zip-from-master/\"><strong>Gutenberg Nightly</strong></a> plugin built with WordPress Playground and land right in the site editor screen. If you are interested in the blueprint, <a href=\"https://150387569.v2.pressablecdn.com/wp-content/uploads/2020/11/playnightly.json\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">it&#8217;s available here</a></p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https://playground.wordpress.net/?blueprint-url=https://gutenbergtimes.com/wp-content/uploads/2020/11/playnightly.json\" target=\"_blank\" rel=\"noreferrer noopener\">Click to launch WordPress Playground</a></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-word-press-release-information\">Developing Gutenberg and WordPress</h2>\n\n\n\n<p>Anne McCarthy invites you to <a href=\"https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/\"><strong>Leap into 2024 with these&nbsp;Site Editor&nbsp;Tools</strong></a> and gives you a list of features and tools, that might have slipped your mind, or you haven&#8217;t had a chance to explore. This is an excellent run-down of use cases and update on the current state of the site editor.  Learn more about the Command Palette, the Style Book, styling short-cuts, Distraction-free mode, Patterns,  and the List view. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Once you are ready to dive deeper into any of the topics, the WordPress Developer Blog covered quite a few topics this year. <strong>Justin Tadlock</strong> published <strong><a href=\"https://developer.wordpress.org/news/2024/01/05/2023-year-in-review/\">2023 Year in Review</a>,</strong> citing some numbers and listing all the articles in a sorted way. It&#8217;s the best way to catch-up on things you might have missed. And if you don&#8217;t want to miss any more articles on the Developer blog, it&#8217;s time to subscribe  to it. Scroll down on any post of page and enter your email address ? Or <a href=\"https://developer.wordpress.org/news/feed/\">subscribe to the RSS feed</a> with your favorite reader.  </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-gutenberg-plugin-releases\">Gutenberg plugin releases </h3>\n\n\n\n<p>In his post <a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/\"><strong>What’s new in Gutenberg 17.3? (20 December</strong></a>),release lead <strong><a href=\"https://twitter.com/madhudollu\">Madhu Dollu</a></strong>, highlighted: </p>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/#global-style-revision-change-summary\">Summary of changes in global styles revision history</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/#updated-preferences-panel\">Updated preferences panel</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/#integration-of-gravatar-service-for-social-icons\">Integration of Gravatar Service for Social Icons</a></li>\n</ul>\n\n\n\n<p>In total, the release included 184 merged PRs by 56 contributors, 6 of them contributed for the first time. Congratulations to the team. </p>\n\n\n\n<a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/\"><img width=\"652\" height=\"315\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2023/12/Preferences.jpg?resize=652%2C315&ssl=1\" alt=\"\" class=\"wp-image-26829\" /></a>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>On January 3rd, 2024, Gutenberg 17.4 was released. <a href=\"https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/\"><strong>What’s new in Gutenberg 17.4? (03 January)</strong></a>. As release lead, I highlighted the following features: </p>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/#data-views-list-of-templates-stable\">Data Views: List of Templates stable</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/#style-revisions-stylebook-integration-and-pagination\">Style revisions: Stylebook integration and pagination</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/#background-images-size-and-repeat-controls\">Background Images: size and repeat controls.</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/01/04/whats-new-in-gutenberg-17-4-03-january/#list-view-right-click-access-to-block-setting\">List View: Right click access to Block Setting</a></li>\n</ul>\n\n\n\n<p><strong><a href=\"https://twitter.com/mikachan_\">Sarah Norris</a></strong> joined me on the recording for the Gutenberg Changelog episode 94, and it was a lovely chat about the past three Gutenberg plugin releases and the upcoming roadmap for WordPress 6.5.</p>\n\n\n\n<img width=\"652\" height=\"186\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/01/Screenshot-2024-01-06-at-11.34.15.png?resize=652%2C186&ssl=1\" alt=\"\" class=\"wp-image-26916\" />\n\n\n\n<p>We also covered the process of how to migrate a site from a classic theme to a block theme, something, that&#8217;s on my to-do list for the Gutenberg Times in the upcoming weeks. Spoiler:  The plugin <a href=\"https://wordpress.org/plugins/health-check/\">Health Check &amp; Troubleshooting</a> and<a href=\"https://wordpress.org/plugins/create-block-theme/\"> Create a Block Theme</a>  will play big roles. Did you move a site from a classic theme to a block theme? How did you go about it, and what were the greatest challenges? Please let us know in the comments or email me, <a href=\"mailto:pauli@gutenbergtimes.com\">pauli@gutenbergtimes.com</a>. </p>\n\n\n\n<p>The podcast episode will drop in your favorite podcast app over the weekend. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p class=\"has-accent-color has-light-background-background-color has-text-color has-background has-link-color wp-elements-b21294d93d10468b5f9c6136fdd74073\">?️ Latest episode:  <a href=\"https://gutenbergtimes.com/podcast/gutenberg-changelog-94-state-of-the-word-gutenberg-17-2-17-3-and-17-4-wordpress-6-5-migrating-from-classic-theme-to-block-theme/\">Gutenberg Changelog #94 – State of the Word, Gutenberg 17.2, 17.3 and 17.4, WordPress 6.5, Migrating from Classic Theme to Block Theme</a> with Sarah Norris</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-p\">Plugins, Themes, and Tools for #nocode site builders and owners</h2>\n\n\n\n<p><strong>HumanMade</strong> and <strong>BigBite</strong> invite you to a <em>WordPress for Enterprise</em> event on <strong>January 18th, 2024</strong> to <a href=\"https://hello.humanmade.com/wordpress-for-enterprise\"><strong>Hear from the global brands doing incredible things with WordPress</strong></a>. It&#8217;ll start at 16:00 UTC and will take until about 21:00 UTC &#8220;Over the course of 6 sessions, we’ll be sharing the stories behind these amazing projects. Expect case studies, deep dives, and behind-the-scenes access on topics such as security, performance, editorial optimization, AI, and how open source is making a difference in the enterprise setting.&#8221; with speaker such as Adam Silverstein, Google, Brian Alvey, WordPress VIP, or Luke Sikkema, The Times, and a few more. </p>\n\n\n\n<a href=\"https://hello.humanmade.com/wordpress-for-enterprise\"><img width=\"652\" height=\"341\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/01/WordPress-Enterprise-1024x535.jpeg?resize=652%2C341&ssl=1\" alt=\"\" class=\"wp-image-26940\" /></a>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>In her post <a href=\"https://nomad.blog/2023/12/21/joyful-flow-state/\"><strong>joyful flow state</strong></a>, <strong>Anne McCarthy</strong> shares her creative process and musing about creating block patterns for the <em>Museum of Block Art.</em> &#8220;Using the same software I spend my days toiling over in a creative, unserious way expands my relationship to the work, both energy and perspective wise.&#8221; she wrote. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Munir Kamal</strong> did some research and shares with the world in this post: <a href=\"https://gutenberghub.com/discover-the-best-block-slider-plugins-for-wordpress/\"><strong>Discover the Best Block Slider Plugins for WordPress</strong></a>. A block that has been missing from the core blocks, several plugins offer their variation of the slider. It&#8217;s not always the best user experience and there is a school of web developer who like to dissuade site owners from using sliders and <a href=\"https://shouldiuseacarousel.com/\">even built a slider site</a> with some good reasons why you shouldn&#8217;t use a carousel, which is just another word for slider. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Lifter LMS updated their documentation and showcase their <a href=\"https://lifterlms.com/docs/lifterlms-blocks/\"><strong>Lifter LMS Blocks</strong></a> with videos and instructions on how to use them. Now one of the leading Learning Management systems, built on top of WordPress, enters the next product phase and allows for faster content creation with the already known Block interface built into WordPress. </p>\n\n\n\n<img width=\"652\" height=\"324\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/01/LifterLMS-Courses-Block-Settings.png?resize=652%2C324&ssl=1\" alt=\"\" class=\"wp-image-26931\" />\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-word-press-6-0-1-and-6-1-scheduled\"></h2>\n\n\n\n\n<p><strong>&nbsp;<a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Keeping up with Gutenberg &#8211; Index 2022&#8221;</a>&nbsp;</strong><br />A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test, and Meta team from Jan. 2021 on. Updated by yours truly.  <a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2020/\"><em>The index 2020 is here</em></a></p>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-building-themes-for-fse-and-word-press\">Building Blocks and Tools for the Block editor. </h2>\n\n\n\n<p>For the Developer Hours in December, <strong>Nick Diego</strong> and <strong>Ryan Welcher</strong> selected the topic: <a href=\"https://youtu.be/cakxgM2UgbE?si=sGIfKU7kLtpVEifM\"><strong>Modern WordPress development with the wp-scripts package</strong></a>. The recording is available on YouTube, and they shared the mentioned resources as <a href=\"https://docs.google.com/document/d/1GMKxjxdFqwCg3ESC337eNvA6FmaokW9Zlkjm-mhSroU/edit#heading=h.d22cu7925a4z\">a Google Doc. </a> They wrote: &#8220;We explored how the wp-scripts package has become an essential tool for modern WordPress development, such as when building blocks and block themes. If you are looking to streamline your development process, harness the power of build tools, and simplify tasks such as checking for compliance with WordPress coding standards, this session recording is for you.&#8221;</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>You are invited to the January <strong>Developers Hours for January 16th, 2024 at 15:00 UTC (10 am EDT)</strong> to <strong><a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/298191982/\">Build your first WordPress block</a></strong>. In this online event, you&#8217;ll be on a walk-through <a href=\"https://developer.wordpress.org/block-editor/getting-started/tutorial/\">the new tutorial in the Block editor handbook</a>, and you will also learn more about the<a href=\"https://github.com/WordPress/block-development-examples\"> block development examples</a> on GitHub. </p>\n\n\n\n<a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/298191982/\"><img width=\"600\" height=\"338\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/01/build-your-first-block.webp?resize=600%2C338&ssl=1\" alt=\"\" class=\"wp-image-26925\" /></a>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Jonathan Desrosiers</strong> informed developers about <a href=\"https://make.wordpress.org/core/2023/12/20/updating-wordpress-to-use-more-modern-versions-of-node-js-npm-2/\">Updating WordPress to use more modern versions of Node.js/npm: Part 2</a>. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>In his tutorial, <a href=\"https://developer.wordpress.org/news/2023/12/22/extending-plugins-using-custom-slotfills/\"><strong>Extending plugins using custom SlotFills</strong></a>, <strong>Ryan Welcher</strong> explains how you can use custom SlotFills to extend both an internal and external codebase.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Jonathan Bossenger</strong> experimented with the Interactivity API and used  <a href=\"https://jonathanbossenger.com/2023/12/wordpress-as-a-game-development-platform/\"><strong>WordPress as a game development platform.</strong></a> It&#8217;s a fun game, where the logos of other web development platform chase after the WordPress logo. I lasted 25 seconds. How long did you last? &#8220;There is still a lot of work to be done to turn this into a working game, but I’m excited about the possibilities. Stay tuned because I can see this turning into a bit of a series of posts&#8221;. Bossenger wrote. If you would rather not wait so long, you can take a sneak peek at the code via the GitHub repository: <a href=\"https://github.com/jonathanbossenger/wp-interactive-game\">WP-Interactive Game</a>.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong><a href=\"https://twitter.com/danielpost\">Daniel Post</a></strong> created a two-part tutorial on <strong><a href=\"https://danielpost.com/part-1-creating-a-wordpress-options-page-using-react-and-gutenberg/\">Creating a WordPress options page using React and Gutenberg</a></strong>. &#8220;This guide is primarily aimed at people who have some WordPress experience but have never tried “the React way”, but it should be useful for anyone trying to get into into modern WordPress development.” It&#8217;s a very thorough tutorial. Post explains all the basic pieces other tutorials might assume prior knowledge of, and steps through almost every line of the code, in PHP as well as in JavaScript, he uses to build this example. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>On YouTube, <strong>Ryan Welcher</strong> posted his latest stream in the Block Developer Cookbook series, <a href=\"https://www.youtube.com/watch?v=dnpy6vGObx4\"><strong>Block Developer Cookbook Recipe: Command Palette</strong></a>. &#8220;In this flavorful cooking demonstration, initially aired on November 16, we whip up a special culinary command for the all-new Command Palette. Our goal? To deftly toggle the custom fields meta box in the post editor, just like a chef skillfully adjusting the seasoning levels in a signature dish. Let&#8217;s embark on this culinary coding adventure together!&#8221; he wrote. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><a href=\"https://twitter.com/Ny_The_Creator\"><strong>Nyasha Green</strong></a> just published her <a href=\"https://www.linkedin.com/learning/wordpress-introduction-to-custom-block-building/learning-custom-block-building-in-wordpress\"><strong>WordPress: Introduction to Custom Block Building</strong></a> on the LinkedIn Learning Network. The course starts with a brief introduction to the Block editor and how to add blocks to a post&#8217;s canvas and explain block attributes. In the second module you&#8217;ll learn to set up your local environment with LocalWP, 2021 default theme and Node.js. In the chapter Custom Blocks without code, Green explains how to create patterns and synched patterns, and you&#8217;ll learn about the Pattern Directory. The fourth chapter, Green, covers Custom Block Building with code, and introduces the learner to the <a href=\"https://developer.wordpress.org/block-editor/reference-guides/packages/packages-create-block/\">create-block scaffolding tool</a>. The topic covers creating a card with three blocks and some InnerBlocks rules and how to modify the styles for the custom block. It&#8217;s a great starting point. The LinkedIn Learning space is a subscription-based learning environment, but you can use a free trial for the first month. </p>\n\n\n\n\n<p><strong><a href=\"https://gutenbergtimes.com/need-a-zip-from-master/\">Need a plugin .zip from Gutenberg&#8217;s master branch?</a></strong><br />Gutenberg Times provides daily build for testing and review. <br />Have you been using it? Hit reply and let me know.</p>\n\n\n\n<p><img alt=\"GitHub all releases\" src=\"https://img.shields.io/github/downloads/bph/gutenberg/total?style=for-the-badge\" /></p>\n\n\n\n\n<p class=\"has-text-align-right has-small-font-size\"><em>Questions? Suggestions? Ideas? Don&#8217;t hesitate to send <a href=\"mailto:pauli@gutenbergtimes.com\">them via email</a> or send me a message on WordPress Slack or Twitter @bph</em>. </p>\n\n\n\n<p class=\"has-text-align-right has-small-font-size\">For questions to be answered on the <a href=\"http://gutenbergtimes.com/podcast\">Gutenberg Changelog</a>, send them to <a href=\"mailto:changelog@gutenbergtimes.com\">changelog@gutenbergtimes.com</a></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n\n<p>Featured Image:</p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" />\n\n\n\n<p class=\"has-text-align-left\"><strong>Don&#8217;t want to miss the next Weekend Edition? </strong></p>\n\n\n\n<form class=\"wp-block-newsletterglue-form ngl-form ngl-portrait\" action=\"https://gutenbergtimes.com/feed/\" method=\"post\"><div class=\"ngl-form-container\"><div class=\"ngl-form-field\"><label class=\"ngl-form-label\" for=\"ngl_email\"><br />Type in your Email address to subscribe.</label><div class=\"ngl-form-input\"><input type=\"email\" class=\"ngl-form-input-text\" name=\"ngl_email\" id=\"ngl_email\" /></div></div><button type=\"submit\" class=\"ngl-form-button\">Subscribe</button><p class=\"ngl-form-text\">We hate spam, too, and won&#8217;t give your email address to anyone except Mailchimp to send out our Weekend Edition</p></div><div class=\"ngl-message-overlay\"><div class=\"ngl-message-svg-wrap\"></div><div class=\"ngl-message-overlay-text\">Thanks for subscribing.</div></div><input type=\"hidden\" name=\"ngl_list_id\" id=\"ngl_list_id\" value=\"26f81bd8ae\" /><input type=\"hidden\" name=\"ngl_double_optin\" id=\"ngl_double_optin\" value=\"yes\" /></form>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" />\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 06 Jan 2024 15:15:31 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Birgit Pauli-Haack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:11:\"\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:1:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"HeroPress: Is Open Source Good For WordPress? See Who Says Yes!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://heropress.com/?p=6354\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:167:\"https://heropress.com/is-open-source-good-for-wordpress-see-who-says-yes/#utm_source=rss&utm_medium=rss&utm_campaign=is-open-source-good-for-wordpress-see-who-says-yes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:11290:\"<img width=\"1024\" height=\"768\" src=\"https://heropress.com/wp-content/uploads/2024/01/165659692de83cc02.32224370-1024x768.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"A white cat sits on a wooden balcony porch.\" /><div class=\"kb-row-layout-wrap kb-row-layout-id6354_6f1157-a8 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6354_f14888-a7 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading6354_a667d9-c2 wp-block-kadence-advancedheading\"><a href=\"https://heropress.com/\">HeroPress.com</a> &#8211; <a href=\"https://heropress.com/essays/the-good-and-the-bad-of-open-source-wordpress/\">The good and the bad of open source WordPress</a></h2>\n\n\n\n\n\n<div class=\"wp-block-image is-style-default\">\n<a href=\"https://heropress.com/essays/the-good-and-the-bad-of-open-source-wordpress/\"><img width=\"300\" height=\"300\" src=\"https://heropress.com/wp-content/uploads/2022/10/lesley_sim-300x300.jpg\" alt=\"Lesley Sim\" class=\"wp-image-4881\" /></a></div>\n\n\n\n<p>Lesley Sim is a WordPress product owner, and has navigated the waters of whether to offer a free version and has struggled with the idea of whether Open Source is even a good idea.</p>\n\n\n\n<p><em>[WordPress] helps so many people grow their businesses, communicate, and simply share their thoughts with everyone on the internet. There is no such thing as only good without the bad. And I’m glad WordPress exists.</em></p>\n\n\n\n<p>Lesley&#8217;s essay is <a href=\"https://heropress.com/essays/the-good-and-the-bad-of-open-source-wordpress/\">available</a> on <a href=\"https://heropress.com\">HeroPress.com</a>.</p>\n</div></div>\n\n</div></div>\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6354_2bc5ad-a5\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6354_e8d5d7-78 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6354_fac933-6c inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading6354_848a6f-1d wp-block-kadence-advancedheading\"><a href=\"https://hallwaychats.com\">WPPhotos.Info</a></h2>\n\n\n\n\n\n<div class=\"wp-block-image\">\n<a href=\"https://wpphotos.info/ganjala-range/\"><img width=\"300\" height=\"169\" src=\"https://heropress.com/wp-content/uploads/2024/01/3665812bf57207d5.16252734-scaled-1-300x169.jpg\" alt=\"Langtang Trek, standing above the clouds looking at the mountains with a snowy summit\" class=\"wp-image-6356\" /></a></div>\n\n\n\n<p>This week&#8217;s <a href=\"https://wpphotos.info\">WPPhotos Info</a> is called &#8220;<a href=\"https://wpphotos.info/ganjala-range/\">The snowy peaks</a>&#8220;. </p>\n\n\n\n<p>Amazing view captured by <a href=\"https://wordpress.org/photos/author/trinisha/\">Trinisha</a>. This is Ganjala Range seen from Kyanjin Ri Peak (4773m/15655 ft).</p>\n\n\n\n<p><a href=\"https://wpphotos.info/ganjala-range/\">Read more of the story at WPPhotos.info!</a></p>\n</div></div>\n\n</div></div>\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6354_250a5b-91\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6354_665474-78 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6354_ac2882-92 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading6354_3db9b3-5f wp-block-kadence-advancedheading\"><a href=\"https://wppodcasts.com\">WP Podcasts</a></h2>\n\n\n\n\n\n\n<a href=\"https://wppodcasts.com\"><img src=\"https://heropressnetwork.com/wp-content/uploads/2024/01/pocket_casts_single_315.png\" alt=\"Pocket Casts image\" class=\"wp-image-4316\" /></a>\n\n\n\n\n<p>There were <em>fourteen</em> WordPress podcast episodes released this week!</p>\n\n\n\n<ul>\n<li><a href=\"https://potencia.pro/273-wordpress-no-esta-pensando-actualmente-para-webs-grandes/#new_tab\">Potencia Pro 273: ¿WordPress no está pensando actualmente para webs grandes?</a> from <a href=\"https://wppodcasts.com/podcast/potencia-pro-wordpress-y-cozas/\">Potencia Pro, WordPress y cozas</a></li>\n\n\n\n<li><a href=\"https://remkusdevries.com/podcast/understanding-tech-changes-and-agency-evolution-with-steve-zehngut/#new_tab\">Understanding Tech Changes and Agency Evolution with Steve Zehngut</a> from <a href=\"https://wppodcasts.com/podcast/within-wordpress/\">Within WordPress</a></li>\n\n\n\n<li><a href=\"https://rethink.fm/podcast/episode-37-stakeholder-relationships-and-ux-research-operations-with-jessica-ivins/#new_tab\">Episode 37: Stakeholder Relationships and UX Research Operations with Jessica Ivins</a> from <a href=\"https://wppodcasts.com/podcast/rethink-fm/\">rethink.fm</a></li>\n\n\n\n<li><a href=\"https://unbilleteachattanooga.com/episodio-243/#new_tab\">Episodio 243: Más de 100 proyectos en un año</a> from <a href=\"https://wppodcasts.com/podcast/un-billete-a-chattanooga/\">Un billete a Chattanooga</a></li>\n\n\n\n<li><a href=\"https://www.wppodcast.cat/podcast/obrint-pas-al-2024/#new_tab\">9. Obrint pas al 2024</a> from <a href=\"https://wppodcasts.com/podcast/wordpress-podcast-catala/\">WordPress Pòdcast (català)</a></li>\n</ul>\n\n\n\n<p>There are new episodes every single day, so be sure to stop by <a href=\"https://wppodcasts.com\">WPPodcasts.com</a> and search for things that interest you!</p>\n</div></div>\n\n</div></div>\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6354_a8a32f-bf\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6354_b38388-00 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6354_c96c47-b7 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 id=\"wpphotos\" class=\"kt-adv-heading6354_5fa872-f7 wp-block-kadence-advancedheading\"><a href=\"https://wordpress.org/photos\">WP Photos</a></h2>\n\n\n\n<p>Here are some of the great photos submitted to the <a href=\"https://wordpress.org/photos\">WPPhotos</a> project this week!</p>\n\n\n\n\n<a href=\"https://wordpress.org/photos/photo/2056596f50/\"><img width=\"570\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2024/01/2056596f5029bef23.62087568-570x1024.jpg\" alt=\"Toy truck for kids.\" class=\"wp-image-6358\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/2056596f50/\">photo</a> by <a href=\"https://wordpress.org/photos/author/balub/\">Balu B</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://wordpress.org/photos/photo/4186596d78/\"><img width=\"1024\" height=\"473\" src=\"https://heropress.com/wp-content/uploads/2024/01/4186596d78833c5c9.61199387-1024x473.jpg\" alt=\"Jatayu rock sculpture - the world’s largest bird sculpture in Jatayu Earth Center at Chadayamangalam in Kollam district of Kerala, India.\" class=\"wp-image-6359\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/4186596d78/\">photo</a> by <a href=\"https://wordpress.org/photos/author/balub/\">Balu B</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://wordpress.org/photos/photo/4516597a4a/\"><img width=\"1024\" height=\"768\" src=\"https://heropress.com/wp-content/uploads/2024/01/4516597a4a668dc30.03720898-1024x768.jpeg\" alt=\"A lady enjoying the park, basking in beautiful sunlight, surrounded by vibrant stones!\" class=\"wp-image-6357\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/4516597a4a/\">photo</a> by <a href=\"https://wordpress.org/photos/author/bhuwanroka/\">Bhuwan Bdr. Rokaha</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://wordpress.org/photos/photo/5236596f3e/\"><img width=\"567\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2024/01/5236596f3ee9b6317.37447566-567x1024.jpg\" alt=\"Thirteen Kannara Bridge - The Pathimoonnu Kannara Bridge, also called the \" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/5236596f3e/\">photo</a> by <a href=\"https://wordpress.org/photos/author/balub/\">Balu B</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://wordpress.org/photos/photo/27765965bc/\"><img width=\"1024\" height=\"683\" src=\"https://heropress.com/wp-content/uploads/2024/01/27765965bc4a79d04.54687103-1024x683.jpg\" alt=\"Frost covered fence post with clearly visible ice crystals, sky as a backdrop tinged with sunrise tones\" class=\"wp-image-6360\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/27765965bc/\">photo</a> by <a href=\"https://wordpress.org/photos/author/smhsmh/\">Sadie-Michaela Harris</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://wordpress.org/photos/photo/62465965c3/\"><img width=\"1024\" height=\"683\" src=\"https://heropress.com/wp-content/uploads/2024/01/62465965c314f7ed4.60537373-1024x683.jpg\" alt=\"Female Blackbird standing on the edge of a frozen water filled wooden half barrel\" class=\"wp-image-6361\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/62465965c3/\">photo</a> by <a href=\"https://wordpress.org/photos/author/smhsmh/\">Sadie-Michaela Harris</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n\n<p>Be sure to check out the <a href=\"https://wordpress.org/photos/\">hundreds of other great photos</a>!</p>\n</div></div>\n\n</div></div>\n\n\n<p></p>\n\n\n\n<p>The header photo for this post is a <a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/165659692d/\">photo</a> by <a href=\"https://wordpress.org/photos/author/mahfuznafi/\">mahfuznafi</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.</p>\n\n\n\n\n\n\n<p>That&#8217;s it for this week! If you&#8217;d like to get this post in your email every week, <a href=\"https://heropressnetwork.com/newsletter\">make sure you sign up</a>!</p>\n\n<p>The post <a href=\"https://heropress.com/is-open-source-good-for-wordpress-see-who-says-yes/\">Is Open Source Good For WordPress? See Who Says Yes!</a> appeared first on <a href=\"https://heropress.com\">HeroPress</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 05 Jan 2024 18:25:37 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"WordPress.org blog: The Month in WordPress – December 2023\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16680\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://wordpress.org/news/2024/01/the-month-in-wordpress-december-2023/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:9933:\"<p>As 2023 came to a close, WordPress bid farewell with the much-anticipated annual State of the Word and the 6.5 roadmap, among other exciting updates.</p>\n\n\n\n<p>Read on to learn more about the community’s end-of-year celebrations and catch a sneak peek of what’s in store for the year ahead.</p>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Highlights from State of the Word</h2>\n\n\n\n<p>On December 11, WordPress co-founder Matt Mullenweg delivered his annual <strong><a href=\"https://wordpress.org/state-of-the-word/\">State of the Word</a> keynote in Madrid, Spain</strong>, marking the first international edition of the event. Nearly 200 WordPress enthusiasts and tech industry leaders gathered in person to hear what’s next for WordPress—with a large audience joining online or from one of the 47 watch parties held across 18 countries.</p>\n\n\n\n<p>The keynote <a href=\"https://wordpress.org/news/2023/12/state-of-the-word-2023-recap/\">highlighted</a> last year’s milestones and showcased compelling demos, providing a glimpse into the upcoming developments for the Site Editor, Collaboration phase, and Admin redesign. Matt also introduced 2024’s focus on <a href=\"https://wordpress.org/data-liberation/\">Data Liberation</a>, aiming to unlock digital barriers and frictionless migrations into WordPress for a more open web.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n\n\n\n<p>The event concluded with a <a href=\"https://www.youtube.com/watch?v=S01uBD2pyQY\">Q&amp;A session</a> and <a href=\"https://make.wordpress.org/project/2023/12/12/overflow-questions-from-state-of-the-word-2023/\">this follow-up post</a>.</p>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Roadmap to WordPress 6.5</h2>\n\n\n\n<p>WordPress 6.5 is <a href=\"https://make.wordpress.org/core/6-5/\">scheduled</a> for release on <strong>March 26, 2024</strong>. This major release is set to introduce a new Font Library for easy global font management, support for Appearance Tools in Classic Themes, Data Views for templates and patterns, and more robust revisions across the editing experience, among other highlights.</p>\n\n\n\n<p>6.5 will also include new APIs like Interactivity, Custom Fields, and Block Binding that expand block capabilities and underpin features like Synced Pattern Overrides.</p>\n\n\n\n<p>Learn more about the features planned for WordPress 6.5 in <a href=\"https://make.wordpress.org/core/2023/12/07/roadmap-to-6-5/\">this roadmap post</a>.</p>\n\n\n\n<blockquote class=\"wp-block-quote has-extra-large-font-size\">\n<p>Don’t wait for the next release to optimize your creative workflows with <a href=\"https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/\">these powerful Site Editor tools</a>.</p>\n</blockquote>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">New in the Gutenberg plugin</h2>\n\n\n\n<p>Two new versions of Gutenberg shipped in December:</p>\n\n\n\n<ul>\n<li><a href=\"https://make.wordpress.org/core/2023/12/06/whats-new-in-gutenberg-17-2-6-december/\"><strong>Gutenberg 17.2</strong></a> introduced improvements to the site editing experience, including the ability to drag and drop blocks to the top and bottom of documents and sticky table headers. The update also enhanced the Interactivity API docs and addressed numerous bug fixes.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/12/20/whats-new-in-gutenberg-17-3-20-december/\"><strong>Gutenberg 17.3</strong></a> featured a summary of changes in the global styles revision history, an updated preferences panel, and a new social icon for the Gravatar service, along with the ongoing development of Phase 3 features.</li>\n</ul>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Team updates</h2>\n\n\n\n<ul>\n<li>Openverse <a href=\"https://make.wordpress.org/openverse/2023/12/11/introducing-enhanced-content-safety-features-on-openverse/\">introduced new features to filter sensitive content</a>, aiming for a more accessible and safer browsing experience. This update marks the beginning of a significant initiative to enhance content safety tools.</li>\n\n\n\n<li>Matrix contributors <a href=\"https://make.wordpress.org/project/2023/12/12/update-on-matrix-migration-pausing-the-transition/\">announced</a> the decision to pause the Making WordPress Slack migration to Matrix and the factors contributing to it.</li>\n\n\n\n<li>The <a href=\"https://make.wordpress.org/meta/2023/12/15/developer-resources-gets-a-refresh/\">redesign of the Developer Resources section</a> went live last month.</li>\n\n\n\n<li>Are you searching for events in your local community? Explore the recently launched <a href=\"https://make.wordpress.org/community/2023/12/13/announcing-the-new-wordpress-events-page/\">WordPress.org Events page</a>—your new central hub for discovering upcoming events or applying to organize one.</li>\n\n\n\n<li>In 2023, WordPress significantly <a href=\"https://make.wordpress.org/core/2023/12/19/wordpress-performance-impact-on-core-web-vitals-in-2023/\">improved Core Web Vitals (CWV) across sites</a>. The overall passing rates went up from 28.31% to 36.44% on mobile and from 32.55% to 40.80% on desktop, making both WordPress and the whole web perform better.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2023/12/22/call-to-action-2024-major-releases-call-for-volunteers/\">Volunteers are needed</a> for 2024’s WordPress major releases. If you’re interested, now’s the time to get involved!</li>\n\n\n\n<li>Check out all the community <a href=\"https://make.wordpress.org/project/2023/12/22/wordpress-end-of-year-celebrations/\">achievements and contributions</a> that moved the WordPress project closer to its goals in 2023.</li>\n</ul>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/\">https://wordpress.org/news/2023/10/episode-64-patterns-in-wordpress/</a>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Requests for feedback &amp; testing</h2>\n\n\n\n<ul>\n<li>Complete the <a href=\"https://make.wordpress.org/community/2023/11/17/announcing-the-2023-annual-meetup-survey/\">2023 Annual Meetup Survey</a> before January 14, 2024, and help strengthen WordPress meetups in the future.</li>\n</ul>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress events</h2>\n\n\n\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1f9-1f1fc.png\" alt=\"??\" class=\"wp-smiley\" /> WordCamp Asia has opened <a href=\"https://asia.wordcamp.org/2024/contributor-day-registration/\">registrations for its Contributor Day</a>. The conference will be held in Taipei, Taiwan, on March 7-9, 2024.</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ea-1f1fa.png\" alt=\"??\" class=\"wp-smiley\" /> WordCamp Europe’s <a href=\"https://europe.wordcamp.org/2024/speakers/call-for-speakers/\">call for speakers</a> is open until January 15, 2024. Don’t miss the chance to be part of this event by either submitting your speaking proposals or <a href=\"https://europe.wordcamp.org/2024/sponsors/call-for-sponsors/\">supporting it as a sponsor</a>.</li>\n\n\n\n<li>Mark your calendars! <a href=\"https://us.wordcamp.org/2024/\">WordCamp US 2024</a> is headed to Portland, Oregon, from September 17 to 20, as revealed during the State of the Word.</li>\n\n\n\n<li>Check out these WordPress events happening soon:\n<ul>\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ee-1f1f3.png\" alt=\"??\" class=\"wp-smiley\" /> <a href=\"https://events.wordpress.org/kolkata/2024/careercamp/\">Kolkata CareerCamp</a>, India on January 6, 2024</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1f3-1f1f5.png\" alt=\"??\" class=\"wp-smiley\" /> <a href=\"https://nepal.wordcamp.org/2024/\">WordCamp Nepal</a> on January 12-13, 2024</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ea-1f1f8.png\" alt=\"??\" class=\"wp-smiley\" /> <a href=\"https://zaragoza.wordcamp.org/2024/\">WordCamp Zaragoza</a>, Spain on January 19-20, 2024</li>\n\n\n\n<li><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f1ee-1f1e9.png\" alt=\"??\" class=\"wp-smiley\" /> <a href=\"https://events.wordpress.org/jakarta/2024/web-challenge/\">WordPress Web Challenge</a>, Indonesia on January 27, 2024</li>\n</ul>\n</li>\n</ul>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p><em><strong>Have a story we should include in the next issue of The Month in WordPress? Fill out </strong></em><a href=\"https://make.wordpress.org/community/month-in-wordpress-submissions/\"><strong><em>this quick form</em></strong></a><em><strong> to let us know.</strong></em></p>\n\n\n\n<p><em>Thank you to <a href=\"https://profiles.wordpress.org/bernard0omnisend/\">Bernard Meyer</a>, <a href=\"https://profiles.wordpress.org/eidolonnight/\">Nicholas Garofalo</a>, and <a href=\"https://profiles.wordpress.org/laurlittle/\">Lauren Stein</a></em> <em>for contributing to this edition of The Month in WordPress.</em></p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Subscribe to WordPress News</h3>\n\n\n\n<p>Join other subscribers and receive WordPress news directly in your inbox.</p>\n\n\n<div class=\"wp-block-jetpack-subscriptions__supports-newline is-style-split wp-block-jetpack-subscriptions\">\n		<div>\n			<div>\n				<div>\n					<p>\n						<a href=\"https://wordpress.org/news/?post_type=post&p=16680\">Subscribe</a>\n					</p>\n				</div>\n			</div>\n		</div>\n	</div></div>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 05 Jan 2024 10:10:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Reyes Martínez\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:45:\"Do The Woo Community: Make. WordPress. Happy.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=78771\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"https://dothewoo.io/make-wordpress-happy/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:353:\"<p>Starting 2024 on an optimistic note as I noticed more of my fellow WordPressers feeling more optimistic and happy about WordPress.</p>\n<p>&gt;&gt; The post <a href=\"https://dothewoo.io/make-wordpress-happy/\">Make. WordPress. Happy.</a> appeared first on <a href=\"https://dothewoo.io\">Do the Woo - a WooCommerce and WordPress Builder Podcast</a>	.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 05 Jan 2024 09:31:55 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:26:\"Matt: Fred Again Tiny Desk\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=110139\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:43:\"https://ma.tt/2024/01/fred-again-tiny-desk/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:140:\"<p>You think you&#8217;ve seen Tiny Desk performances, but you haven&#8217;t seen this.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 05 Jan 2024 06:50:44 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:17:\"Matt: On Mastodon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=110133\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://ma.tt/2024/01/on-mastodon/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:177:\"<p><a href=\"https://mastodon.social/@photomatt\" rel=\"me\">This is me on Mastodon</a>, it&#8217;s really me, also <a href=\"https://gravatar.com/matt\">added to my Gravatar</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 05 Jan 2024 02:31:01 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"Akismet: What is a Honeypot in Spam Protection and Cybersecurity?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"http://akismet.com/?p=283657\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"https://akismet.com/blog/what-is-a-honeypot/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:21927:\"<p>If your enterprise handles large volumes of sensitive content, cybersecurity should be a top priority. You likely already have measures in place to block hacking attempts. But did you know that you can also create honeypots to further protect your&nbsp;business?</p>\n\n\n<p>What is a honeypot? In a nutshell, this is a web app or system that mimics your company’s network. It’s designed to lure in hackers so that the security team can study their tactics and identify weak areas in your organization.&nbsp;</p>\n\n\n<p>In this post, we’ll take a closer look at how honeypots work and the different ways you can implement them. We’ll also discuss the benefits of honeypots in cybersecurity and spam protection. So, let’s dive right&nbsp;in!</p>\n\n\n<span id=\"more-283657\"></span>\n\n\n<h2 class=\"wp-block-heading\">What are&nbsp;honeypots?</h2>\n\n<p>Let’s start by answering the most important question: what is a&nbsp;honeypot?</p>\n\n\n<p>Essentially, a honeypot is a network that’s designed to serve as a decoy for hackers. It’s made to appear as part of an organization’s IT infrastructure, but in fact, it’s completely isolated from it.&nbsp;</p>\n\n\n\n<p>The primary purpose of honeypots is to attract cyber threats. This way, security experts can get a close look at the attackers’ tactics and behavior in a safe and controlled environment. Using this information, they can then enhance the overall security of the actual infrastructure.&nbsp;&nbsp;</p>\n\n\n<p>This technique is usually deployed by enterprises that handle large amounts of data. By being proactive, your organization can identify vulnerabilities in its network before they’re discovered by hackers. This ultimately helps prevent serious hacking events that can negatively impact your revenue or damage your&nbsp;reputation.</p>\n\n<p>Plus, creating a honeypot can help you test the effectiveness of pre&#8209;existing security measures against cyber threats. Your enterprise can then use these findings to fortify its&nbsp;system.</p>\n\n<h2 class=\"wp-block-heading\">The different types of&nbsp;honeypots</h2>\n\n<p>Now that we’ve answered the basic question on what a honeypot is, let’s look at the different types of decoys you can&nbsp;use:</p>\n\n\n<h3 class=\"wp-block-heading\">1. Form honeypot&nbsp;</h3>\n\n\n\n<p>Bots will often fill out forms on your site to send spam or attempt to inject malicious code into your site. No, that fishy-sounding company didn’t really find “30 SEO errors on your site!” They used a bot to send spam to thousands of site owners hoping to catch someone off guard.&nbsp;</p>\n\n\n\n<p>Since bots typically fill out any available field, you can trick them into identifying themselves by essentially creating an invisible field that the bot can read in the code, but that won’t appear to users. If one fills it out, you know it’s a fake submission.&nbsp;</p>\n\n\n<p>While this is a decent way to catch spam, it’s not without its faults as bots can increasingly decipher these traps and work around them.&nbsp;</p>\n\n<h3 class=\"wp-block-heading\">2. Email or spam&nbsp;trap</h3>\n\n<p>As you might have guessed, email or spam trap honeypots are designed to catch malicious emails that are sent to your organization. The way they work is quite&nbsp;simple.</p>\n\n<p>A spam trap honeypot would consist of “fake” email addresses linked to your organization. You might place these contact details on your website or any other online platform to lure in&nbsp;spammers.</p>\n\n<p>Your security team can then review and examine any unsolicited emails that come into the honeypot. This will help them design effective filters and spam protection measures for the “real” email addresses, thus protecting employees against phishing attacks and other malicious&nbsp;activities.</p>\n\n\n<p>To avoid any confusion, we’d like to mention that you may have also heard about these in the context of email marketing or email deliverability. That’s because email <a href=\"https://www.mailgun.com/blog/deliverability/spam-traps/#subchapter-1\">spam trap honeypots</a> are also used by blocklists and inbox service providers to catch mass email senders who acquire email lists via unauthorized methods. However, this isn’t something the cybersecurity division of your organization typically needs to worry about.&nbsp;&nbsp;</p>\n\n\n<h3 class=\"wp-block-heading\">3. Spider&nbsp;honeypot</h3>\n\n\n<p>You already know about web crawlers or “spiders” —&nbsp;the bots that scan the contents of a website. Google uses these web crawlers to index the pages of your website and display them in relevant search results.&nbsp;</p>\n\n\n<p>But web crawlers are also used by hackers to discover vulnerabilities in websites. Spider honeypots are therefore designed to attract these bots to identify weaknesses in a web application or&nbsp;website.</p>\n\n\n<p>By simulating your web application and inviting these crawlers to do their work, you can study their behavior as they try to find a way in. This will help your team identify any specific attack patterns or common exploits, and take the necessary measures to protect your enterprise against web-based attacks.&nbsp;</p>\n\n\n<h3 class=\"wp-block-heading\">4. Malware&nbsp;honeypot</h3>\n\n\n<p>If your organization has a malware problem, this type of honeypot can help you get to the bottom of it.&nbsp;</p>\n\n\n\n<p>Malware honeypots are designed to emulate systems or services that are usually affected by malicious software. Your security team can use this system to study the origins and workings of the malware in a controlled environment.&nbsp;</p>\n\n\n<p>This will enable them to implement effective measures against this threat. For example, they might develop a sturdier and more intelligent antivirus program for your&nbsp;enterprise.</p>\n\n<h3 class=\"wp-block-heading\">5. Decoy&nbsp;database</h3>\n\n<p>One of the most common threats for enterprises is a data breach. If your company stores sensitive information, like customer details and financial records, it could be an attractive target among&nbsp;hackers.</p>\n\n\n<p>A decoy database is a type of honeypot that entices attackers who are looking to steal your data. It mimics your organization’s database but, of course, the information it contains would be fake.&nbsp;</p>\n\n\n<p>This type of honeypot can help you spot vulnerabilities in your database and study the techniques hackers use to access your data. This way, you’ll be able to implement stricter access controls in your database and develop more effective protection&nbsp;solutions.</p>\n\n<h3 class=\"wp-block-heading\">6. Client&nbsp;honeypot</h3>\n\n<p>Client honeypots are another popular decoy. These mimic client&#8209;side applications and personal&nbsp;devices.</p>\n\n<p>For example, you might set up a client honeypot to find security flaws in your company’s applications and software. This can be particularly useful if you have a large number of employees or customers using an online app. For instance, you might create a client honeypot for a learning management system (LMS) or an ecommerce app for loyal&nbsp;shoppers.</p>\n\n\n<p>A client honeypot serves as a trap for hackers that target enterprise software or web applications. Plus, it enables you to find better ways to protect your users from potential exploits.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Honeynet</h3>\n\n\n\n<p>This is possibly the most advanced decoy you could opt for. Basically, a honeynet is a large network of interconnected honeypots. It’s meant to emulate a complete enterprise network.&nbsp;</p>\n\n\n\n<p>Honeynets can be very useful in studying sophisticated cyberattacks and testing your company’s overall security. By implementing this strategy, your security team can gain a deeper understanding of the evolving techniques used by cyber criminals.&nbsp;</p>\n\n\n<p>These insights will then help them develop a comprehensive security strategy for your&nbsp;enterprise.</p>\n\n<h2 class=\"wp-block-heading\">The different tiers of honeypot&nbsp;deployment</h2>\n\n<p>Each type of honeypot that we outlined above can be implemented on different levels. With this in mind, let’s take a look at the main tiers of honeypot&nbsp;deployment.</p>\n\n<h3 class=\"wp-block-heading\">1. Pure&nbsp;honeypots</h3>\n\n<p>Pure honeypots are designed to appear as real as possible, so they can attract highly skilled attackers. They are a form of high&#8209;interaction honeypots (which we’ll be looking at more closely in a minute) and are deployed with minimal interaction&nbsp;capabilities.</p>\n\n<p>Security professionals use pure honeypots to gather in&#8209;depth information about the strategies employed by sophisticated attackers. In particular, they&#8217;re concerned with tactics that can affect an organization’s entire system. For example, they can gain valuable insights into previously unknown vulnerabilities in your&nbsp;network.</p>\n\n\n<h3 class=\"wp-block-heading\">2. Low-interaction</h3>\n\n\n\n<p>Low-interaction honeypots have limited interaction capabilities and only emulate specific parts of a real system. This makes them easier to deploy and manage compared to high-interaction honeypots. As such, they’re mostly ideal for analyzing common attacks.&nbsp;</p>\n\n\n\n<p>Low-interaction honeypots simulate services and applications at a basic level. This enables your security team to capture basic data without exposing your real (and potentially vulnerable) systems.&nbsp;</p>\n\n\n\n<p>While these honeypots do not provide the same level of depth as more advanced systems, they can be quite effective in detecting known threats and preventing attacks.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Mid-interaction</h3>\n\n\n\n<p>Mid-interaction honeypots offer a moderate level of realism and interaction. They’re built to emulate different services and applications, providing more “exploit opportunities” for attackers.&nbsp;</p>\n\n\n<p>With these honeypots, your security team can observe malicious activities in a relatively realistic setting. This enables them to collect more detailed data and fine&#8209;tune your company’s existing security&nbsp;measures.</p>\n\n\n<h3 class=\"wp-block-heading\">4. High-interaction</h3>\n\n\n\n<p>High-interaction honeypots provide the most authentic simulation of real-world systems and applications. Unlike low or mid-interaction honeypots, they allow attackers to interact with a full-fledged, genuine environment.&nbsp;</p>\n\n\n\n<p>These honeypots are set up with real operating systems and applications. This makes them highly attractive to attackers seeking valuable targets.&nbsp;</p>\n\n\n<p>As you can probably tell, these high&#8209;interaction honeypots carry a higher risk as they use a legitimate environment, but they offer unparalleled insights into advanced attacks. Plus, they enable your team to study zero&#8209;day vulnerabilities (more on this in a minute) and develop effective strategies to counter these sophisticated&nbsp;threats.</p>\n\n<h2 class=\"wp-block-heading\">The benefits of honeypots in&nbsp;cybersecurity</h2>\n\n\n<p>We’ve already touched upon the benefits of honeypots for your company’s cybersecurity. But let’s take a closer look at how they can help protect your organization.&nbsp;</p>\n\n\n<h3 class=\"wp-block-heading\">1. Identifying zero&#8209;day exploits and&nbsp;vulnerabilities</h3>\n\n\n<p>A zero-day vulnerability is a flaw in software that is discovered by hackers before developers become aware of it. Therefore, attackers that target zero-day exploits do not give organizations or developers time to patch these vulnerabilities.&nbsp;</p>\n\n\n<p>As we have seen, honeypots (particularly high&#8209;interaction ones) create a controlled environment where attackers engage with authentic applications. By analyzing the tactics used in these attacks, you can uncover unknown vulnerabilities in your company’s software. This will enable you to develop patches proactively or reach out to the software’s developers for an immediate&nbsp;fix.</p>\n\n<h3 class=\"wp-block-heading\">2. Early threat detection and&nbsp;identification</h3>\n\n\n<p>As we mentioned earlier, honeypots are completely isolated from the real system. This means that any attack on the simulated environment will not affect your company’s operations.&nbsp;</p>\n\n\n\n<p>Additionally, since they have no legitimate purpose, any activity in these environments will immediately spark suspicion. This means that your security team can detect threats at an early stage and respond to them swiftly.&nbsp;</p>\n\n\n<p>Early threat detection can prevent attacks from spreading to other parts of the&nbsp;network.</p>\n\n<h3 class=\"wp-block-heading\">3. Real&#8209;time attack monitoring and&nbsp;visualization</h3>\n\n\n<p>Honeypots also provide real-time attack monitoring. This means security professionals can observe the hackers&#8217; movements and activities as they happen.&nbsp;</p>\n\n\n\n<p>You might use real-time visualization tools like graphs and heatmaps so that it’s easier to identify attack patterns and targets. Plus, these visualization tools can enable you to comprehend the scope and impact of the threats. This way, you can ensure that you implement a solution that encompasses all possible vulnerabilities.&nbsp;</p>\n\n\n<h3 class=\"wp-block-heading\">4. Intruder profiling and&nbsp;attribution</h3>\n\n<p>When implemented effectively, honeypots can tell you a lot about the individuals behind the attack. This includes information about the attackers&#8217; methods, preferred targets, and geographic&nbsp;locations.</p>\n\n<p>Your security team can then use this data to create intruder profiles. Such information is essential for understanding the motives behind the&nbsp;attacks.</p>\n\n<p>If you have accurate intruder profiles, you can collaborate with law enforcement agencies or other security organizations to track down cyber&nbsp;criminals.</p>\n\n<h2 class=\"wp-block-heading\">The benefits of honeypots in spam&nbsp;detection</h2>\n\n<p>Honeypots can also be an effective measure in identifying and blocking spam. Here are a few different ways to use them for spam&nbsp;detection:</p>\n\n<h3 class=\"wp-block-heading\">1. Combating contact form&nbsp;spam</h3>\n\n\n<p>Contact form spam affects many businesses and can be very annoying. When it occurs, emails from genuine customers can be easily lost in a sea of spammy ones.&nbsp;</p>\n\n\n<p>Your organization can integrate honeypot fields within <a href=\"https://akismet.com/blog/how-to-add-wordpress-contact-form/\">contact forms</a> to trap automated bots. This way, you can automatically filter out spammy submissions and make it easier for your company’s administrators to manage their&nbsp;inboxes.</p>\n\n<h3 class=\"wp-block-heading\">2. Preventing comment&nbsp;spam</h3>\n\n\n<p>Likewise, honeypots can be used to prevent comment spam. This can be particularly useful if you have a blog on your company website.&nbsp;</p>\n\n\n\n<p>When bots attempt to fill out the honeypot fields, their submissions will instantly be recognized as spam. <a href=\"https://akismet.com/blog/how-to-stop-comment-spam-in-wordpress/\">Stopping comment spam</a> can help you maintain a professional community.&nbsp;</p>\n\n\n<h3 class=\"wp-block-heading\">3. Blocking malicious user&nbsp;registrations</h3>\n\n\n<p>Bots can also take over your user registration process. If you have an online store or membership site, these fake and malicious entries can make it nearly impossible to effectively manage your users.&nbsp;&nbsp;</p>\n\n\n<p>Honeypots can be integrated into <a href=\"https://akismet.com/blog/how-to-create-a-custom-wordpress-user-registration-form/\">user registration forms</a> to thwart malicious registrations. By taking a proactive approach, you can find an effective way to <a href=\"https://akismet.com/blog/how-to-stop-user-spam-registrations-in-wordpress/\">prevent fake accounts</a> and hackers from infiltrating your user&nbsp;database.</p>\n\n<h3 class=\"wp-block-heading\">4. Preventing link spam and SEO&nbsp;manipulation</h3>\n\n\n<p>Spammers might also try to insert links into your content. Typically, they do this to <a href=\"https://akismet.com/blog/what-is-seo-spam-how-to-protect-your-wordpress-site/\">manipulate their search engine rankings</a> or drive users to harmful websites.&nbsp;</p>\n\n\n<p>Honeypots can be instrumental in preventing link spam. You can use honeypots strategically to attract spammers, study their behavior, and design more effective security solutions that guard access to edit permissions for your&nbsp;content.</p>\n\n<h3 class=\"wp-block-heading\">5. Strengthening CAPTCHA and challenge&#8209;response&nbsp;mechanisms</h3>\n\n\n<p>You might already be <a href=\"https://akismet.com/blog/wordpress-captcha/\">using CAPTCHA</a> and challenge-response mechanisms on your website. These make it more difficult for automated bots to submit spammy content, but they’re not always effective.&nbsp;</p>\n\n\n\n<p>Honeypots act as an additional layer of defense. They make it nearly impossible for malicious actors to interact with your forms undetected.&nbsp;</p>\n\n\n<p>But, you don’t need to implement CAPTCHAs to prevent spam on your website, and these kinds of tests are distracting for users and are likely negatively impacting your&nbsp;conversions.</p>\n\n<p>A comprehensive <a href=\"https://akismet.com/features/\">anti&#8209;spam solution like Akismet</a> can provide a better way to defend your site against&nbsp;spam.</p>\n\n\n<img width=\"1314\" height=\"630\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-19.png\" alt=\"Akismet homepage with the text \" />\n\n\n\n<p>This tool can identify spammy behavior without the need for a challenge-response mechanism. It does this with an AI-powered system that detects spam signals utilizing things like blocklists, IP addresses, names, and emails associated with suspicious activities.&nbsp;</p>\n\n\n\n<p>And it works with nearly 100% accuracy.&nbsp;</p>\n\n\n<p>Additionally, Akismet offers a better user experience for visitors, as it doesn&#8217;t require them to solve any puzzles. Instead, it analyzes their behavior and blocks any suspicious&nbsp;entries.</p>\n\n<p>By combining honeypots with powerful tools like Akismet, you can ensure that only genuine human users can engage with your&nbsp;website.</p>\n\n<h2 class=\"wp-block-heading\">Akismet: Taking spam protection to a new&nbsp;level</h2>\n\n\n<p>Akismet is a spam prevention plugin for WordPress websites. To date, it has blocked more than 525,000,000,000 spam comments. This is thanks to its powerful and advanced AI technology.&nbsp;</p>\n\n\n\n<p>Akismet is free for personal use and affordable for every level of commercial organization. The improved user experience and resulting boost in conversion rates will more than justify the investment in this valuable tool. If you’re ready to try it out, you can <a href=\"https://wordpress.org/plugins/akismet/\" target=\"_blank\" rel=\"noreferrer noopener\">download it from the WordPress plugin directory</a>.&nbsp;</p>\n\n\n\n<img width=\"945\" height=\"423\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-20.png\" alt=\"Akismet plugin on WordPress.org \" class=\"wp-image-283660\" />\n\n\n<p>Alternatively, if you’re dealing with a larger volume of sensitive user data, you might want to request <a href=\"https://akismet.com/enterprise/\">a custom enterprise plan</a>. This will be tailored to your company’s needs and will give you access to personalized&nbsp;support.</p>\n\n<h3 class=\"wp-block-heading\">What are the benefits of using&nbsp;Akismet?</h3>\n\n<p>Akismet offers an automated spam protection solution. It checks all submissions on your site and filters out spammy entries. This enables your admin team to handle queries more&nbsp;efficiently.</p>\n\n<p>Additionally, Akismet is a cloud‑based solution. This means that it doesn’t store any data on your website. As a result, it won’t have any impact on your website’s speed and&nbsp;performance.</p>\n\n\n<p>But perhaps the best thing about Akismet is that it integrates with a wide variety of tools. These include popular plugins like <a href=\"https://jetpack.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Jetpack</a>, Contact Form 7, Gravity Forms, and Formidable Forms.&nbsp;</p>\n\n\n<h3 class=\"wp-block-heading\">Why choose Akismet over other spam protection&nbsp;solutions?</h3>\n\n\n<p>You might be wondering what makes Akismet a good alternative to other spam protection solutions.&nbsp;</p>\n\n\n<p>Unlike most anti&#8209;spam tools, Akismet does not use CAPTCHA to block bots. This is typically a puzzle or challenge that users must complete to submit their entries. Its purpose is to make it more difficult for automated bots to submit spammy&nbsp;content.</p>\n\n<p>But CAPTCHA can be off&#8209;putting for human users. It adds friction to the form submission process, and users with certain physical or cognitive disabilities might struggle to complete certain CAPTCHA prompts. This can cause people to abandon the entire process, and lead to fewer queries and conversions for your&nbsp;business.</p>\n\n\n<p>With Akismet, you won’t need to worry about CAPTCHAs creating a poor user experience for legitimate visitors. This plugin is powered by machine learning, which enables it to automatically spot spam through suspicious behavior. It does all of this in the background, without interfering with the experience of real users.&nbsp;</p>\n\n\n\n<p>That means you’ll be able to provide a smoother user registration process. Plus, site visitors won’t need to complete a challenge just to send a quick message through your contact form or subscribe to your newsletter.&nbsp;</p>\n\n\n<h3 class=\"wp-block-heading\">Try Akismet today. You’ll be in good&nbsp;company</h3>\n\n<p>Akismet is a leading spam protection tool, used across 100 million sites. These include popular companies like WordPress.com, Bluehost, and&nbsp;ConvertKit.</p>\n\n\n<p>Are you ready to block spam with Akismet? <a href=\"https://akismet.com/talk-to-sales/\">Get in touch today</a> for a tailored enterprise solution.&nbsp;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 03 Jan 2024 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Jen Swisher\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:19:\"Matt: Back With Tim\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=110059\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:36:\"https://ma.tt/2024/01/back-with-tim/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1592:\"<p>I <a href=\"https://tim.blog/2023/12/29/matt-mullenweg-2/\">returned on the podcast with my good friend Tim Ferriss</a>, by my count the sixth time we&#8217;ve recorded together, but the very first time we did it in video! Tim asked me to bring five things I&#8217;m excited about, five things I&#8217;ve changed my mind on in the past few years, and five things that are absurd or ridiculous but I still do, and that ended up being a pretty fun anchor for a two-and-a-half hour conversation, which you can watch here:</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n\n\n\n<p>Or listen to on <a href=\"https://pocketcasts.com/\">Pocket Casts</a> or any podcast player, thanks to open standards:</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n<div>    <div></div>    </div>\n</div>\n\n\n\n<p>I ended up having more than five things for each list, especially the excited one, but tried to edit it down. This was a very vulnerable and personal conversation for me, which I think was possible because we&#8217;ve known each other so long at this point and Tim made it really easy and fun to open up. We discuss everything from open source to kids to my upcoming sabbatical.</p>\n\n\n\n<p>Coincidentally, this was episode 713, <a href=\"https://en.wikipedia.org/wiki/Area_codes_713,_281,_832,_and_346\">which is the original area code for Houston</a>! We didn&#8217;t plan that but I think that&#8217;s so cool. I&#8217;m also going to <a href=\"https://www.youtube.com/watch?v=bYXa5RCGLiM\">watch his episode with Kevin Rose</a> who he&#8217;s also very close with, I always learn new stuff from those two.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 03 Jan 2024 08:36:07 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:10;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:19:\"Matt: Birthday Gift\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=110005\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:36:\"https://ma.tt/2024/01/birthday-gift/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1624:\"<p>It&#8217;s true, it&#8217;s true, I turn forty years old in ten days.</p>\n\n\n\n<p>What do you get the guy who has everything?</p>\n\n\n\n<p>I admit I&#8217;m not the easiest to shop for, I can be quite particular in my preferences of <a href=\"https://ma.tt/2023/12/the-bag-post/\">this cable versus that one</a>, but the good news is the gift I most want for my 40<sup>th</sup> is something everyone can do.</p>\n\n\n\n<p><strong>I want you to blog.</strong></p>\n\n\n\n<p>Publish a post. About anything! It can be long or short, a photo or a video, maybe a quote or a link to something you found interesting. Don&#8217;t sweat it. Just blog. Share something you created, or amplify something you enjoyed. It doesn&#8217;t take much. The act of publishing will be a gift for you and me. </p>\n\n\n\n<p>That&#8217;s what I want for my birthday. If you link to this post and use <a href=\"https://wordpress.org/\">WordPress</a> the <a href=\"https://en.wikipedia.org/wiki/Pingback\">Pingback</a> system will notify me about your post and it will show up in the comment stream, but I&#8217;m okay even if you don&#8217;t use WordPress, just post something and send me a link. You can start <a href=\"https://www.tumblr.com/\">a free site on Tumblr</a> or <a href=\"https://wordpress.com/\">get a domain that can be your home on the internet with WP.com</a>.</p>\n\n\n\n<p>You&#8217;ve got ten days! After the 11th I&#8217;ll close the comments and pingbacks on this post. But I&#8217;m so curious to read what people write.</p>\n\n\n\n<p>That&#8217;s it! No wrapping paper or bows. Just blogs and blogs and blogs, each unique and beautiful in its own way.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 02 Jan 2024 01:49:34 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:11;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"Matt: Books 2020–2023\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=109958\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"https://ma.tt/2023/12/books-2020-2023/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:6451:\"<p>I&#8217;m a few years behind in posting my book lists, and past few years a good amount of my book reading time shifted to other mediums. I have been rediscovering the joy of books so here&#8217;s what I read the past few years as a motivation to myself to pick it up more in 2024.</p>\n\n\n\n<h2 class=\"wp-block-heading\">2020</h2>\n\n\n\n<ol>\n<li><a href=\"https://www.amazon.com/gp/product/B002DMZ9WW/\"><strong>The Gift by Hafiz</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B078GTFGJN/\">I hope this reaches her in time by r.h. Sin</a> </li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B00G1J1D28/\">Essentialism: The Disciplined Pursuit of Less by Greg McKeown</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B07GD46PQZ/\">Exhalation by Ted Chiang</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B07FZ683NB/\">Deceiving the Sky: Inside Communist China&#8217;s Drive for Global Supremacy</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B000QUEHLM/\">Zero: The Biography of a Dangerous Idea by Charles Seife</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B004JHYRAO/\">Caves of Steel by Isaac Asimov</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B07DRPGGQ7/\"><strong>High Growth Handbook by Elad Gil</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B004JHYRDQ/\">The Naked Sun by Isaac Asimov</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B07NVN4QCM/\">What You Do Is Who You Are by Ben Horowitz</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B07GL6KYHM/\">Gideon Falls 1: The Black Barn by Jeff Lemire</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B07NDKTJJ2/\">Gideon Falls 2: Original Sins by Jeff Lemire</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B07W6KB77N/\">Gideon Falls 3: Stations of the Cross by Jeff Lemire</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B00NYCE44O/\">What if I Say the Wrong Thing? 25 Habits for Culturally Effective People by Vernā Myers</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B004U5Q1O0/\"><strong>The Most Important Thing: Uncommon Sense for the Thoughtful Investor by Howard Marks</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B0071XO8RA/\"><strong>Wool by Hugh Howey</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B076ZHG3H3/\">Trillion Dollar Coach by Eric Schmidt and Jonathan Rosenberg</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B077Y4WVPT/\">Powerful: Building a Culture of Freedom and Responsibility by Patty McCord</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/0385249373/\">Awareness: The Perils and Opportunities of Reality by Anthony de Mello</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B0029XFF6U/\">How to Know Higher Worlds by Rudolf Steiner</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/gp/product/B081Y3R657/\"><strong>No Rules Rules by Reed Hastings and Erin Meyer</strong></a></li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\">2021</h2>\n\n\n\n<ol>\n<li><a href=\"https://www.amazon.com/dp/B07C75GLGK/\">Broken Stars by Ken Liu</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B00G3L1C2K/\"><strong>The Body Keeps Score by Bessel van der Kolk</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B000W7XN3C/\">Broadbandits by Om Malik</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B07D2364N5/\">How to be Antiracist by Ibram X Kendi</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B00BVJG3CS/\"><strong>The Reason I Jump by Naoki Higashida</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B07YQCNN4N/\">Billionaire Wilderness by Justin Farrell</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B07NYT9F8L/\">Antarctica: What Everyone Needs to Know by David Day</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B08SMFSL5M/\">San Fransicko by Michael Shellenberger</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B006R8PHW0/\">Antarctica: An Intimate Portrait of a Mysterious Continent by Gabrielle Walker</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B002WN354G/\">At the Mountains of Madness by H. P. Lovecraft</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/1885254008\">Delirious New York by Rem Koolhaas</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B07MNG496J/\"><strong>This Is How You Lose the Time War by Amal El-Mohtar and Max Gladstone</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B00IWTWLQC/\"><strong>Fallen Leaves: Last Words on Life, Love, War, and God by Will Durant</strong></a></li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\">2022</h2>\n\n\n\n<p>This year I ended up mostly reading AI and machine learning academic papers, attempting to &#8220;learn AI deeply&#8221; as I asked people at <a href=\"https://ma.tt/2023/01/state-of-the-word-2/\">the State of the Word that year</a>. Started a bunch of other books but these were the only two I finished.</p>\n\n\n\n<ol>\n<li><a href=\"https://www.amazon.com/dp/B08FGV64B1/\">4000 weeks by Oliver Burkeman</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B008T9L6AM/\">A Wizard of Earthsea by Ursula K. Guin</a></li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\">2023</h2>\n\n\n\n<ol>\n<li><a href=\"https://www.amazon.com/dp/B09JBCGQB8/\"><strong>Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B075G4W7MV/\">Belong by Radha Agrawal</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B0BCF78T14/\"><strong>Excellent Advice for Living by Kevin Kelly</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B09YDBJV2Q/\">On That Note by Michael Wolff</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B0B13W5GPT/\"><strong>Unreasonable Hospitality by Will Guidara</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B077J7F78Z/\"><strong>Surely You’re Joking, Mr Feynman by Richard Feynman</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B00FDWCPV2/\">Permutation City by Greg Egan</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B00Z8VTMYG/\"><strong>Seven Brief Lessons on Physics by Carlo Rovelli</strong></a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/dp/B0BSSH8MQ9/\"><strong>Damn Good Advice by George Lois</strong></a></li>\n</ol>\n\n\n\n<p>All book years: <a href=\"https://ma.tt/2017/12/books-in-2017/\">2017</a>, <a href=\"https://ma.tt/2019/01/39-books-in-2018/\">2018</a>, <a href=\"https://ma.tt/2020/01/29-books-in-2019/\">2019</a>, <a href=\"https://ma.tt/?p=109958\">2020–2023</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 01 Jan 2024 05:58:24 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:12;a:6:{s:4:\"data\";s:11:\"\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:1:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"HeroPress: Surfing In France, Podcasts, Photos, and Press Releases!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://heropress.com/?p=6332\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:101:\"https://heropress.com/surfing-in-france/#utm_source=rss&utm_medium=rss&utm_campaign=surfing-in-france\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:11511:\"<img width=\"683\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2023/12/99265232ded267133.95673942-683x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Rock cairns in focus against a backdrop of the rocky, Oregon coast with giant logs.\" /><p>It was a quiet week this week, between Christmas and New Year, so this newsletter will be a little different.</p>\n\n\n\n<p>We had 23 essays this year, from a very pleasantly diverse group of people. We began the work of merging the larger HeroPress Network back into this site, HeroPress.com. Life was chaotic, but moved ever onward.</p>\n\n\n\n<p>This year more than ever we had people other than Topher working on HeroPress. Mostly little things, but more and more every month.  This is great for the long term viability of the project.</p>\n\n\n\n<p>I greatly appreciate the support of every single one of you over the last nine (9!) years of HeroPress.  I hope we&#8217;ll have a great time together in the years to come.</p>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6332_7129cc-0f alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6332_ca547f-e6 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading6332_ab6de5-f2 wp-block-kadence-advancedheading\"><a href=\"https://heropress.com/\">HeroPress.com</a> &#8211; <a href=\"https://heropress.com/essays/being-useful-to-people-with-wordpress/\">Being useful to people, with WordPress – Être utile aux autres, avec WordPress</a></h2>\n\n\n\n\n\n\n\n<p>Quentin Le Duff is from Saint-Malo, France. He taught himself web development and got a job, but soon questioned what he was doing with his life and why.</p>\n\n\n\n<p><em>Over time, I felt less connected to the agency’s decisions and the kind of clients they had. I wondered about the meaning and impact of my work. Was I making things better for people? Was what I did ethical? In the end, did it really matter?</em></p>\n\n\n\n<p>Quentin&#8217;s essay is <a href=\"https://heropress.com/essays/being-useful-to-people-with-wordpress/\">available</a> on <a href=\"https://heropress.com\">HeroPress.com</a>.</p>\n</div></div>\n\n</div></div>\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6332_6a9d40-be\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6332_f63ef3-eb alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6332_37e0ac-dd inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading6332_e666af-94 wp-block-kadence-advancedheading\"><a href=\"https://heropress.com/\">Press Releases!</a></h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<img src=\"https://heropressnetwork.com/wp-content/uploads/2024/03/pressitwp_logo-300x130.jpg\" alt=\"Press It WP\" class=\"wp-image-4736\" /></div>\n\n\n<p><a href=\"https://pressitwp.com\">PressItWP.com</a> has been a part of the <a href=\"https://heropressnetwork.com\">HeroPress Network</a> for almost a year now, if you ever release Press Releases, please consider <a href=\"https://pressitwp.com\">PressItWP</a>!</p>\n\n\n\n<p></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advice-by-renowned-founders-of-100-wordpress-businesses\"><a href=\"https://wpfounders.com/news-updates/advice-by-100-wordpress-business-founders/#new_tab\"><img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f389.png\" alt=\"?\" class=\"wp-smiley\" /> Advice by Renowned Founders of 100 WordPress Businesses</a></h2>\n\n\n\n<p>We at WPfounders recently hit a major milestone, securing 100 stories from various WordPress business founders. To celebrate, we’ve compiled key advice from each story to inspire young entrepreneurs venturing into the WordPress ecosystem. <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f447.png\" alt=\"?\" class=\"wp-smiley\" /> Advice by Renowned Founders of 100 WordPress Businesses</p>\n</div></div>\n\n</div></div>\n\n\n<p> </p>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6332_ad80f5-78 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6332_a41078-e2 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading6332_511208-ef wp-block-kadence-advancedheading\"><a href=\"https://wppodcasts.com\">WP Podcasts</a></h2>\n\n\n\n<a href=\"https://wppodcasts.com\"><img src=\"https://heropressnetwork.com/wp-content/uploads/2024/01/pocket_casts_single_315.png\" alt=\"Pocket Casts image\" class=\"wp-image-4316\" /></a>\n\n\n\n<p>There were <em>sixteen</em> WordPress podcast episodes released this week! </p>\n\n\n\n<ul>\n<li><a href=\"https://potencia.pro/272-the-wp-awards-2023-top-winners-votes/#new_tab\">Potencia Pro 272: The WP Awards 2023 – Top Winners &amp; Votes</a> from <a href=\"https://wppodcasts.com/podcast/potencia-pro-wordpress-y-cozas/\">Potencia Pro, WordPress y cozas</a></li>\n\n\n\n<li><a href=\"https://www.wppodcast.cat/podcast/tancant-el-2023/#new_tab\">8. Tancant el 2023</a> from <a href=\"https://wppodcasts.com/podcast/wordpress-podcast-catala/\">WordPress Pòdcast (català)</a></li>\n\n\n\n<li><a href=\"https://underrepresented-in-tech.castos.com/episodes/setting-boundaries-allies-last-episode#new_tab\">Setting Boundaries &amp; Allie’s Last Episode!</a> from <a href=\"https://wppodcasts.com/podcast/underrepresented-in-tech/\">Underrepresented in Tech</a></li>\n\n\n\n<li><a href=\"https://podcasters.spotify.com/pod/show/the-sdm-show/episodes/Episode-380-Bertha-Ai-and-All-Things-AI-With-Andrew-Palmer-e2dp464#new_tab\">Episode 380: Bertha.Ai and All Things AI With Andrew Palmer</a> from <a href=\"https://wppodcasts.com/podcast/the-sdm-show/\">The SDM Show</a></li>\n\n\n\n<li><a href=\"https://remkusdevries.com/podcast/crafting-twenty-twenty-four-coordinating-wordcamp-germany-jessica-lyschiks-story/#new_tab\">Crafting Twenty Twenty Four &amp; Coordinating WordCamp Germany: Jessica Lyschik’s Story</a> from <a href=\"https://wppodcasts.com/podcast/within-wordpress/\">Within WordPress</a></li>\n</ul>\n\n\n\n<p>There are new episodes every single day, so be sure to stop by <a href=\"https://wppodcasts.com\">WPPodcasts.com</a> and search for things that interest you!</p>\n</div></div>\n\n</div></div>\n\n\n<p> </p>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6332_3ce321-05 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6332_b1d555-9d inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 id=\"wpphotos\" class=\"kt-adv-heading6332_d41738-0e wp-block-kadence-advancedheading\"><a href=\"https://wordpress.org/photos\">WP Photos</a></h2>\n\n\n\n<p>Here are some of the great photos submitted to the <a href=\"https://wordpress.org/photos\">WPPhotos</a> project this week!</p>\n\n\n\n\n<a href=\"https://wordpress.org/photos/photo/346658e493/\"><img width=\"768\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2023/12/346658e493d42efa0.56373730-768x1024.jpeg\" alt=\"\" class=\"wp-image-6346\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/346658e493/\">photo</a> by <a href=\"https://wordpress.org/photos/author/anish29/\">Anis</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://wordpress.org/photos/photo/564658c439/\"><img width=\"1024\" height=\"876\" src=\"https://heropress.com/wp-content/uploads/2023/12/564658c43966acf26.31591060-1024x876.jpeg\" alt=\"\" class=\"wp-image-6343\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/564658c439/\">photo</a> by <a href=\"https://wordpress.org/photos/author/bhuwanroka/\">Bhuwan Bdr. Rokaha</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://heropress.com/wp-content/uploads/2023/12/762658b1e7788d772.40098223-scaled.jpeg\"><img width=\"1024\" height=\"768\" src=\"https://heropress.com/wp-content/uploads/2023/12/762658b1e7788d772.40098223-1024x768.jpeg\" alt=\"\" class=\"wp-image-6345\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/762658b1e7/\">photo</a> by <a href=\"https://wordpress.org/photos/author/mbigul/\">Bigul Malayi</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://wordpress.org/photos/photo/12465893c2/\"><img width=\"1024\" height=\"680\" src=\"https://heropress.com/wp-content/uploads/2023/12/12465893c2cb2ef57.61824776-1024x680.jpg\" alt=\"\" class=\"wp-image-6342\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/12465893c2/\">photo</a> by <a href=\"https://wordpress.org/photos/author/nilovelez/\">Nilo Velez</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://heropress.com/wp-content/uploads/2023/12/174659009f2150ed0.93395118-scaled.jpg\"><img width=\"1024\" height=\"680\" src=\"https://heropress.com/wp-content/uploads/2023/12/174659009f2150ed0.93395118-1024x680.jpg\" alt=\"\" class=\"wp-image-6344\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/174659009f/\">photo</a> by <a href=\"https://wordpress.org/photos/author/nilovelez/\">Nilo Velez</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://wordpress.org/photos/photo/727658895e/\"><img width=\"768\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2023/12/727658895ef476730.56539372-rotated-1-768x1024.jpg\" alt=\"\" class=\"wp-image-6341\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/727658895e/\">photo</a> by <a href=\"https://wordpress.org/photos/author/alexandroar/\">alexandroar</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n\n<p>Be sure to check out the <a href=\"https://wordpress.org/photos/\">hundreds of other great photos</a>!</p>\n</div></div>\n\n</div></div>\n\n\n<p></p>\n\n\n\n<p>The header photo for this post is a <a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/99265232de/\">photo</a> by <a href=\"https://wordpress.org/photos/author/annezazu/\">annezazu</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.</p>\n\n\n\n\n\n\n<p>That&#8217;s it for this week! If you&#8217;d like to get this post in your email every week, <a href=\"https://heropressnetwork.com/newsletter\">make sure you sign up</a>!</p>\n\n<p>The post <a href=\"https://heropress.com/surfing-in-france/\">Surfing In France, Podcasts, Photos, and Press Releases!</a> appeared first on <a href=\"https://heropress.com\">HeroPress</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 30 Dec 2023 20:53:08 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:13;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"WordPress.org blog: Leap into 2024 with these Site Editor Tools\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=16658\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://wordpress.org/news/2023/12/leap-into-2024-with-these-site-editor-tools/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:8226:\"<p>The Site Editor gives you a powerful way to visually create every part of your site and tell your story. It lets you handle everything from big stylistic changes to simple copy updates all in a single place. To help you make the most of this new way to WordPress, here are a few standout tools and features you’ll want to try.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">Command Palette</h3>\n\n\n\n<p>Think of the Command Palette as the ultimate shortcut tool, letting you do more with less clicks and without needing to remember where each option might be. It’s available across the editing experience, whether you’re switching between templates in the Site Editor or toggling open settings in the Post Editor, with specific contextual options depending on where you are.<strong> </strong>You can use the keyboard shortcut Cmd+K on Mac or Ctrl+K on Windows to activate it and get started.&nbsp;</p>\n\n\n\n<p>If you think of a command that doesn’t exist yet that would help with your workflow, open a <a href=\"https://github.com/WordPress/gutenberg/issues/new/choose\">feature request issue</a> so we can consider adding it.</p>\n\n\n\n\n\n\n\n<p class=\"is-style-default\"><a href=\"https://make.wordpress.org/core/2023/09/12/core-editor-improvement-commanding-the-command-palette/\"><em>Read more</em></a><em> about everything you can do with the Command Palette, including a </em><a href=\"https://wordpress.org/documentation/article/site-editor-command-palette/#list-of-available-commands\"><em>list of available commands</em></a><em>.&nbsp;</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">Style Book</h3>\n\n\n\n<p>The Style Book helps you see all the blocks on your site as you style them. It’s built into the Styles section and can be toggled on/off as you’d like. This is especially useful when you’re aiming for design consistency for a client, trying to see how a change might impact a block that might not be visible, or wanting to get a different look at how a style variation will switch things up.</p>\n\n\n\n<p>Work is also underway for the next WordPress release to <a href=\"https://github.com/WordPress/gutenberg/pull/56800\">integrate the Style Book into Style revisions</a> to allow for an at-a-glance view of changes made. </p>\n\n\n\n\n\n\n\n<p><a href=\"https://learn.wordpress.org/tutorial/how-to-use-the-wordpress-stylebook-with-your-block-theme/\"><em>Learn more</em></a><em> about how best to use the Style Book.</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">Styling shortcuts</h3>\n\n\n\n<p>Sometimes you get a design just right—the color contrast, the perfect padding, the exact font size. Instead of needing to manually recreate the design or copy/paste the block to fill in with new content, you have two powerful options built into the editing experience: copy/paste styles and apply styles globally for all instances of the desired block.&nbsp;</p>\n\n\n\n<p>Copying and pasting styles is perfect for more nuanced and smaller changes, like headings on a landing page that you intentionally want to be distinct. Applying changes globally is best for blocks like buttons and for changes that are likely to work well across layouts, like setting a specific border radius and color. This helps keep the creativity flowing and makes achieving design consistency across your site much easier.</p>\n\n\n\n\n\n\n\n<p><a href=\"https://make.wordpress.org/core/2023/02/01/core-editor-improvement-strengthening-style-options/\"><em>Read more</em></a><em> about the various styling options available.&nbsp;</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">Distraction free mode</h3>\n\n\n\n<p>Just like an artist might need to take a few steps back to view their in-progress artwork, sometimes we need to get a different view of our site before diving back in. Distraction free offers you that alternate perspective with a pared-down experience that lets you focus purely on creating, like:</p>\n\n\n\n<ul>\n<li>Hiding the top toolbar until one intentionally hovers over where it typically sits.</li>\n\n\n\n<li>Removing many of the top toolbar buttons.</li>\n\n\n\n<li>Automatically closing any open sidebars, like block settings and list view.&nbsp;</li>\n\n\n\n<li>Hiding the insertion point indicator, reducing visual clutter.&nbsp;</li>\n\n\n\n<li>Hiding the block toolbar for individual blocks.</li>\n</ul>\n\n\n\n<p>It’s worth noting that this mode can be used when writing posts and pages too! For an added bonus and more views of your site, you can use the preview options to see how your site might look across different devices.</p>\n\n\n\n\n\n\n\n<p><a href=\"https://wordpress.org/documentation/article/distraction-free-mode/\"><em>Learn more</em></a><em> about making the most out of Distraction free mode.&nbsp;</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">Patterns</h3>\n\n\n\n<p>Patterns are a collection of blocks that make it simple to add complex layouts and designs to any WordPress site without starting from scratch. They save time by reducing duplication and ensuring consistency. You can create your own, use theme-provided patterns, or <a href=\"https://wordpress.org/patterns/\">lean on the Pattern Directory</a>.&nbsp;</p>\n\n\n\n<p>You can also specify whether to sync your patterns so that one change applies to all parts of your site, or to keep them unsynced so you can customize each instance. For any patterns you create, you can assign categories to make them easy to find and organize. Use the Inserter with easy filtering options to add patterns to your content, and head to the dedicated Patterns section in the Site Editor to create or edit patterns to your liking.&nbsp;</p>\n\n\n\n\n\n\n\n<p><a href=\"https://learn.wordpress.org/tutorial/creating-your-own-custom-synced-or-non-synced-patterns/\"><em>Learn more</em></a><em> about creating patterns.&nbsp;</em></p>\n\n\n\n<h3 class=\"wp-block-heading\">List View</h3>\n\n\n\n<p>List View is the go-to tool for navigating between layers of your content, selecting exactly what you need, and getting a sense of how everything fits together. Similar to the Style Book and Distraction free mode, you can toggle it on/off as you’d like. It’s currently visible in the Top Toolbar and will remain open as you navigate through your site. Beyond providing a simple view of the layers of your site, there are more recent additions to List View that makes the tool even more powerful:</p>\n\n\n\n<ul>\n<li>See previews of your images for Image and Gallery blocks reflected in List View to make it easier to find what you need.</li>\n\n\n\n<li>The Escape key deselects blocks to make it easier to purely preview your content without any blocks selected.&nbsp;</li>\n\n\n\n<li>Lean on a keyboard shortcut for duplicating blocks quickly: CMD+Shift+D for Mac or Control + Shift + D for Windows.&nbsp;</li>\n\n\n\n<li>Drag and drop blocks at any level directly within List View.</li>\n\n\n\n<li>Rename Group blocks and have the custom name reflected in List View for improved organization.</li>\n</ul>\n\n\n\n<p>Here’s how a few of these improvements come together:</p>\n\n\n\n\n\n\n\n<p><a href=\"https://wordpress.org/documentation/article/list-view/\"><em>Learn more</em></a><em> about using List View. </em></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p>As you explore these tools, remember that, except for the Style Book, you can use these features when writing posts and pages too. Expect the Site Editor and other tools to evolve with each release. To get a sneak peek at what’s planned for the next major WordPress release in March, <a href=\"https://make.wordpress.org/core/2023/12/07/roadmap-to-6-5/\">check out the roadmap</a> and stay tuned. </p>\n\n\n\n<h3 class=\"wp-block-heading\">Subscribe to WordPress News</h3>\n\n\n\n<p>Join other subscribers and receive WordPress news directly in your inbox. </p>\n\n\n<div class=\"wp-block-jetpack-subscriptions__supports-newline wp-block-jetpack-subscriptions\">\n		<div>\n			<div>\n				<div>\n					<p>\n						<a href=\"https://wordpress.org/news/?post_type=post&p=16658\">Subscribe</a>\n					</p>\n				</div>\n			</div>\n		</div>\n	</div>\n\n\n<p><em>Thank you to the contributors who collaborated on this post: <a href=\"https://profiles.wordpress.org/eidolonnight/\">Nicholas Garofalo</a>, <a href=\"https://profiles.wordpress.org/laurlittle/\">Lauren Stein</a>, <a href=\"https://profiles.wordpress.org/joen/\">Joen Asmussen</a></em>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 28 Dec 2023 18:35:53 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"annezazu\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:14;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"Akismet: 20 Lead Generation Tips &amp; Best Practices That Work in 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"http://akismet.com/?p=283573\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://akismet.com/blog/lead-generation-tips-and-best-practices/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:40655:\"<p>Does your team spend hours (or even days) creating content, optimizing your website, and investing in marketing campaigns only to fall short of your quarterly&nbsp;goals?</p>\n\n<p>You&#8217;re not alone. Lead generation is a constant challenge for businesses of all sizes and industries, but there&#8217;s a solution. A focused lead generation strategy attracts high&#8209;quality leads, converts them into customers, and ultimately grows your&nbsp;business.</p>\n\n<p>Here are 20 tried&#8209;and&#8209;proven lead generation tips and best practices that can up your game in 2024 and&nbsp;beyond.</p>\n\n\n<span id=\"more-283573\"></span>\n\n\n<h2 class=\"wp-block-heading\">1. Define your ideal customer profile&nbsp;(ICP)</h2>\n\n\n<p>An ideal customer profile (ICP) is an informative blueprint that outlines the specific characteristics and needs of the customers who stand to benefit the most from your product or service.&nbsp;</p>\n\n\n\n<p>ICPs cover aspects like demographics, and psychographics that offer a 360-degree view of your ideal customer&#8217;s persona. Insights into your target customer’s age, location, values, and desires help you create tailored strategies that resonate deeply with your audience.&nbsp;</p>\n\n\n<p>The result? Reduced marketing waste, satisfied customers, and greater return on investment&nbsp;(ROI).</p>\n\n<p>Here are some <a href=\"https://offers.hubspot.com/customer-profile-templates\" target=\"_blank\" rel=\"noreferrer noopener\">templates from HubSpot</a> to get&nbsp;started.</p>\n\n\n<img width=\"814\" height=\"626\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image.png\" alt=\"customer profile template with information like demographics and behaviors\" class=\"wp-image-283577\" />\n\n\n<p>Targeted lead generation strategies that keep an ideal customer in mind are like precision tools that allow you to reach the right audience and speak directly to their unique&nbsp;worldview.</p>\n\n<h2 class=\"wp-block-heading\">2. Use market research to know your audience inside and&nbsp;out</h2>\n\n\n<p>Market research involves gathering, analyzing, and interpreting data and insights about your target audience, competitors, and industry trends to guide your lead generation strategy.&nbsp;</p>\n\n\n<p>Think surveys, focus groups, in&#8209;depth interviews, social media listening, and competitive analysis. These are just a few market research methods that provide nuggets into consumer behavior and&nbsp;preferences.</p>\n\n<p>Comprehensive market research pinpoints your target audience, the marketing channels they use, and what they’re interested&nbsp;in.</p>\n\n<p>Some tips on conducting market&nbsp;research:</p>\n\n\n<ul><li><strong>Define clear objectives</strong>. Set specific research objectives. Determine what you want to learn about your audience, competitors, and industry trends to get focused and actionable&nbsp;results.</li>\n\n<li><strong>Use multiple methods</strong>. Combine multiple methods to get a more holistic view of your&nbsp;audience.</li>\n\n\n<li><strong>Segment your audience</strong>. Divide your target audience into segments based on demographics, psychographics, or other relevant criteria.&nbsp;</li>\n\n\n<li><strong>Engage your audience</strong>. Encourage customer feedback and reviews. Engaging with your audience through surveys or feedback shows you value their&nbsp;opinions.</li>\n\n<li><strong>Evaluate competitors</strong>. Study your competitors to understand their strengths and weaknesses. Identify gaps in the market that your product or service fills, and use this knowledge to differentiate&nbsp;yourself.</li></ul>\n\n\n<h2 class=\"wp-block-heading\">3. Solve problems and attract leads with valuable blog&nbsp;content</h2>\n\n<p>Create blog content that answers your target audience&#8217;s questions and builds trust and authority. This content positions your brand as a reliable source of valuable information, driving leads to your&nbsp;website.</p>\n\n<p>Blogging is powerful — most respondents in a <a href=\"https://www.orbitmedia.com/blog/blogging-statistics/\" target=\"_blank\" rel=\"noreferrer noopener\">survey</a> reported that it drives results like website traffic, brand awareness, and, of course, lead&nbsp;generation.</p>\n\n\n<img width=\"1200\" height=\"600\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-1.png\" alt=\"pie chart that shows 80% of bloggers are driving results in 2023\" class=\"wp-image-283578\" />\n\n\n<p>Not sure where to start? Create valuable blog content with these&nbsp;tips:</p>\n\n\n<ul><li><strong>Use research to back it up</strong>. Support your content with data and research from credible sources. You gain authority and credibility this&nbsp;way.</li>\n\n<li><strong>Make it product&#8209;led, but not sales&#8209;y</strong>. Address your audience&#8217;s pain points and questions while subtly showcasing how your product or service can fit into a solution. The focus should be on providing the solutions, not a hard sell of your&nbsp;offer.</li>\n\n<li><strong>Keep the call to action (CTA) subtle</strong>. Guide readers to take action in a friendly and non&#8209;intrusive way. Use CTAs that spark engagement, like inviting them to read more content on your&nbsp;blog.</li>\n\n<li><strong>Use stories and examples</strong>. Incorporate real&#8209;life stories and examples that illustrate the points you&#8217;re making. Your content will be more relatable and easier to&nbsp;understand.</li>\n\n<li><strong>Solve specific problems</strong>. Focus on solving one or two specific problems in each blog post rather than trying to cover too much ground. Reading becomes more enjoyable and in&#8209;depth as a&nbsp;result.</li></ul>\n\n\n<p>Content marketing is one of the most proven lead generation best practices. It consistently delivers strong results and can be used in a variety of ways. If this isn’t yet a priority, consider making it one in the near&nbsp;future.</p>\n\n<h2 class=\"wp-block-heading\">4. Use lead magnets and gated content to capture&nbsp;leads</h2>\n\n<p>Have you ever seen one of those pop&#8209;up offers promising you a valuable resource like an eBook, report, webinar, or template in exchange for your email address? Those are lead&nbsp;magnets.</p>\n\n\n<img width=\"1600\" height=\"833\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-2.png\" alt=\"WordPress VIP lead capture with a form and CTA to read a report\" class=\"wp-image-283579\" />\n\n\n\n<p>Lead magnets and gated content act as friendly invitations for your audience to exchange their contact information for something of value.&nbsp;</p>\n\n\n<p>Offering relevant and informative resources captures quality leads and shows your willingness to provide solutions. You can then use the data to send targeted offers and build a relationship with your&nbsp;audience.</p>\n\n\n<p>Make sure your lead magnet is high-quality, is relevant to your audience, and aligns with your overall content strategy.&nbsp;</p>\n\n\n<p>Design the lead magnet and pitch your gated content in a way that provides value to the reader, not as a pushy sales&nbsp;tactic.</p>\n\n\n<h2 class=\"wp-block-heading\">5. Reduce friction on your lead capture forms&nbsp;</h2>\n\n\n<p>Simplify the information you request from potential leads. It reduces the time and effort required for users to submit their information. The result is a better experience that results in higher conversion&nbsp;rates.</p>\n\n<p>Here’s what a lead gen form looks like from&nbsp;Litmus:</p>\n\n\n<img width=\"1067\" height=\"879\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-3.png\" alt=\"lead capture from Litmus with a form that includes email, name, job title, and a few other fields\" class=\"wp-image-283580\" />\n\n\n<p>Include this information in your lead capture&nbsp;form:</p>\n\n\n<ul><li><strong>Name</strong>. Ask for the visitor&#8217;s first name to personalize your&nbsp;communication.</li>\n\n\n<li><strong>Email address</strong>. This is the most crucial information for contact and follow-up.&nbsp;</li>\n</ul>\n\n\n\n<p>You could end your form right here and likely get the maximum conversion rate possible. However, the effectiveness of your campaigns that follow this lead capture may hinge upon knowing a bit more about the visitor to segment communications.&nbsp;</p>\n\n\n\n<p>If this is the case, you may consider asking a few more questions, like:&nbsp;</p>\n\n\n\n<ul><li><strong>Company name (if applicable)</strong>. The user&#8217;s company helps sales reps understand how to approach a lead and can provide you with better data about who’s responding to your&nbsp;offers.</li>\n\n<li><strong>Job title (if applicable)</strong>. The user&#8217;s role within their company is valuable for segmenting and tailoring your&nbsp;messaging.</li>\n\n\n<li><strong>Location (optional)</strong>. The location is useful for regional targeting or understanding your audience better.&nbsp;</li>\n\n\n<li><strong>Industry or interest (if applicable)</strong>. If your lead generation efforts are specific to certain industries or interests (or even product lines), include a dropdown menu or checkboxes for users to select from to tailor your&nbsp;communication.</li>\n\n<li><strong>How they heard about you (optional)</strong>. Understand how users discovered your brand to get insights into your marketing channels&#8217;&nbsp;performance.</li></ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. Replace CAPTCHA with an AI anti-spam solution&nbsp;</h2>\n\n\n\n<p>CAPTCHAs are those annoying puzzles or tests you often come across online that require you to prove you&#8217;re not a robot by solving them.&nbsp;</p>\n\n\n\n<p>These <em>do </em>serve an important purpose, however. Anti-spam solutions stop unwanted or malicious content or actions, like spam comments and emails, from infiltrating websites.&nbsp;</p>\n\n\n<p>Unfortunately, CAPTCHAs lead to a poor user experience and potential drop&#8209;offs from your most important visitors. A study shows that <a href=\"https://www.cnbc.com/2022/12/17/why-annoying-captcha-is-still-big-for-google-e-commerce-in-bot-battle.html\">19% of adults</a> in the United States abandoned online transactions in 2021 when CAPTCHAs&nbsp;appeared.</p>\n\n\n<p><a href=\"https://akismet.com/\">Akismet is a powerful anti-spam service</a> that detects and blocks spam comments, form submissions, and other unwanted interactions <strong>without requiring users to complete a puzzle, check a box, or jump through a hoop</strong>. Its <a href=\"https://akismet.com/features/\">key features</a> include real-time spam detection, comment moderation, protection against harmful links, and the ability to learn and adapt to new spam patterns.&nbsp;</p>\n\n\n\n<img width=\"1600\" height=\"824\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-4.png\" alt=\"Akismet website with information about the zero-friction tool\" class=\"wp-image-283581\" />\n\n\n<p>Visitors find a trustworthy and safe environment on your website thanks to these features. It creates a positive user experience, increases engagement, and improves the chances of converting visitors into&nbsp;leads.</p>\n\n<h2 class=\"wp-block-heading\">7. Let prospects test your product with free trials or&nbsp;demos</h2>\n\n\n<p>Free trials or demos give prospects a taste of your tool by allowing them to experience its features and benefits firsthand before making a commitment. Types of free trials include:&nbsp;</p>\n\n\n\n<ul><li><strong>Limited&#8209;time trial</strong>. Users access the full product for a limited period, after which they subscribe or&nbsp;purchase.</li>\n\n<li><strong>Feature&#8209;limited trial</strong>. Users can access the product&#8217;s basic features for free but upgrade to access advanced&nbsp;functionalities.</li>\n\n<li><strong>Demo or guided tour</strong>. Prospects get a walkthrough of the product&#8217;s capabilities, often with a sales representative explaining its&nbsp;value.</li></ul>\n\n\n\n<p>Jetpack’s AI Assistant, <a href=\"https://jetpack.com/ai/\" target=\"_blank\" rel=\"noreferrer noopener\">an AI writing tool</a> built directly into the WordPress editor, offers a variation of the limited-time trial using credits.&nbsp;</p>\n\n\n\n<img width=\"1600\" height=\"740\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-5.png\" alt=\"plan options for Jetpack AI\" class=\"wp-image-283582\" />\n\n\n\n<p>This is a strong offer because it explains the benefit right in the first sentence, “Try our AI Assistant for free to <strong>boost your content creation.</strong>”&nbsp;</p>\n\n\n\n<p>They’re also transparent about long-term pricing with the paid information directly next to the free trial breakdown.&nbsp;</p>\n\n\n<p>The goal is to make prospects feel comfortable, informed, and excited about your product during this phase. Think about ways you can adjust your trials or language to feel safer for&nbsp;prospects.</p>\n\n<h2 class=\"wp-block-heading\">8. Showcase your value proposition with compelling case&nbsp;studies</h2>\n\n\n<p>A value proposition is a clear statement that explains how your product or service solves a specific problem or fulfills a need for your target audience.&nbsp;</p>\n\n\n\n<p>SaaS marketers often use case studies to boost sales. Why? Because they provide real-world examples of how your solution addresses similar challenges for other customers. They work as social proof.&nbsp;</p>\n\n\n<p>Here’s a case study from&nbsp;Mailchimp:</p>\n\n\n<img width=\"851\" height=\"688\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-6.png\" alt=\"case study page from Mailchimp with a video\" class=\"wp-image-283583\" />\n\n\n\n<p>The video immediately makes the case study personal.&nbsp;</p>\n\n\n\n<p>The case study also highlights stats and customer quotes, which further increase its perceived authority.&nbsp;</p>\n\n\n\n<img width=\"1081\" height=\"465\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-7.png\" alt=\"Mailchimp landing page with stats and testimonials\" class=\"wp-image-283584\" />\n\n\n<p>It’s also skimmable. Mailchimp breaks down the case study with headers like “The challenge” and “The tools”. The word length also falls just under 1,000&nbsp;words.</p>\n\n<p>Balancing emotions and hard data in case studies connects with the audience while providing compelling evidence to back up your value&nbsp;proposition.</p>\n\n<h2 class=\"wp-block-heading\">9. Turn satisfied customers into brand&nbsp;advocates</h2>\n\n\n<p>Convert happy customers into brand advocates by using their positive experiences to spread the word about your brand through recommendations, reviews, and social sharing.&nbsp;</p>\n\n\n\n<p>Your existing customers are a powerful source of credibility and influence. This approach works for lead generation because it taps into the trustworthiness of online reviews — <a href=\"https://www.brightlocal.com/research/local-consumer-review-survey/\" target=\"_blank\" rel=\"noreferrer noopener\">46% of consumers</a> consider them as reliable as personal recommendations from friends or family.&nbsp;</p>\n\n\n<p>Want to encourage&nbsp;reviews?</p>\n\n<p>Try sending a reminder email to encourage people to leave reviews. Make the process as simple as possible. For example, you might include a button that navigates directly to the review&nbsp;form.</p>\n\n<p>You could also incentivize customers by allowing them to enter a drawing to win a $100&nbsp;voucher.</p>\n\n\n<p>Once customers leave reviews, repurpose them as posts on social media platforms.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Create a referral program&nbsp;</h2>\n\n\n\n<p>Referral programs are systems where brands reward existing customers for recommending a product or service to others.&nbsp;</p>\n\n\n<p>People trust recommendations from friends and family members, so word&#8209;of&#8209;mouth marketing can lead to higher conversion rates and improved brand&nbsp;loyalty.</p>\n\n\n<p>PayPal, for example, has a popular referral program.&nbsp;</p>\n\n\n\n<img width=\"1223\" height=\"817\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-8.png\" alt=\"landing page about PayPal\'s referral program\" class=\"wp-image-283585\" />\n\n\n<p>If you refer it to someone, you and they earn $10. It’s a win&#8209;win situation — you get up to $100, and PayPal gets more&nbsp;customers.</p>\n\n\n<p>But a referral program only works well if you offer the right incentives.&nbsp;</p>\n\n\n<p><a href=\"https://info.saasquatch.com/rs/162-BJJ-156/images/StateOfReferralMarketing-SaaSquatch-V1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Research</a> shows that dollar credit is the most common referral program reward type, used in over 50% of programs for promoters and referred friends. Other incentives include percent discounts, gift cards, subscription time, cash, and&nbsp;points.</p>\n\n<h2 class=\"wp-block-heading\">11. Invest in user&#8209;generated content to build&nbsp;credibility</h2>\n\n<p>User&#8209;generated content (UGC) is any content created by unpaid contributors — typically customers or users — rather than the brand&nbsp;itself.</p>\n\n\n<p>UGC works well — <a href=\"https://715411.fs1.hubspotusercontent-na1.net/hubfs/715411/TINT%20-%20Downloads/State_of_Social_and_UGC_2023_TINT.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">research</a> shows that prospective customers consider it the most trustworthy content.&nbsp;</p>\n\n\n<p>Why? UGC highlights genuine insights and experiences to create a sense of credibility and&nbsp;reliability.</p>\n\n\n<p>Chipotle’s entire social feed, for example, is full of UGC.&nbsp;</p>\n\n\n\n<img width=\"739\" height=\"1600\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-9.png\" alt=\"Chipotle Instagram account featuring lots of user-generated content\" class=\"wp-image-283586\" />\n\n\n<p>Three ways to generate&nbsp;UGC:</p>\n\n\n<ul><li><strong>Run a giveaway or contest</strong>. A contest encourages customers to share their experiences with your product or service in exchange for a chance to win a prize. It builds engagement and highlights real user satisfaction and&nbsp;enthusiasm.</li>\n\n<li><strong>Use a branded hashtag</strong>. Branded hashtags invite customers to share their content. These hashtags make UGC easily discoverable, increasing its reach and&nbsp;impact.</li>\n\n<li><strong>Collaborate with creators and influencers</strong>. Content creators and influencers help your UGC reach a broader audience. These individuals often have dedicated and engaged followers who trust their recommendations and&nbsp;experiences.</li></ul>\n\n\n<h2 class=\"wp-block-heading\">12. Use social listening to engage with potential&nbsp;leads</h2>\n\n\n<p>Social listening involves monitoring social media channels and online platforms to track and analyze conversations, mentions, and trends related to your brand or industry in real-time.&nbsp;</p>\n\n\n\n<p>People now spend an average of <a href=\"https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/\" target=\"_blank\" rel=\"noreferrer noopener\">two and a half hours</a> on social media every day.&nbsp;</p>\n\n\n\n<img width=\"730\" height=\"466\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-10.png\" alt=\"graph showing minutes per day spent on social media over an 11-year span\" class=\"wp-image-283587\" />\n\n\n<p>Social listening allows you to tune in to conversations, identify leads, and engage with potential customers you might have otherwise&nbsp;missed.</p>\n\n\n<p>Set up alerts to receive notifications about specific keywords or mentions. Social listening also gives you more visibility into brand sentiment.&nbsp;</p>\n\n\n<p>The result is a more proactive approach in your lead generation process — you can respond quicker, initiate conversations, and nurture potential leads through proactive&nbsp;engagement.</p>\n\n<h2 class=\"wp-block-heading\">13. Expand your reach with cross&#8209;promotion&nbsp;partnerships</h2>\n\n<p>Cross&#8209;promotion partnerships, also known as brand collaborations, are two brands joining forces to promote each other. These partnerships are powerful because they introduce your brand to a new audience that&#8217;s likely to already be interested in what you&nbsp;offer.</p>\n\n\n<p>Let&#8217;s say you sell fitness gear, and you team up with a healthy snack brand.&nbsp;</p>\n\n\n\n<p>Both kinds of products are used by people interested in improving their health.&nbsp;</p>\n\n\n\n<p>Your fitness-loving customers might discover those tasty snacks, and their snack fans might want your awesome gear. These collaborations boost both brands’ visibility and trustworthiness.&nbsp;</p>\n\n\n<h2 class=\"wp-block-heading\">14. Use influencer marketing to reach new&nbsp;audiences</h2>\n\n<p>Collaborate with individuals who have a significant and engaged following in your niche or industry to tap into their established audience and&nbsp;credibility.</p>\n\n<p><a href=\"https://influencermarketinghub.com/ebooks/Influencer_Marketing_Benchmark_Report_2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">90% of respondents</a> in a survey consider influencer marketing to be&nbsp;effective.</p>\n\n\n<p>Skincare brand, La Roche Posay, for example, collaborates with Dr. Mamina Turegano, MD, a TikTok influencer and certified dermatologist.&nbsp;</p>\n\n\n\n<img width=\"739\" height=\"1600\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-11.png\" alt=\"TikTok video of a collaboration between a doctor and skincare brand\" class=\"wp-image-283588\" />\n\n\n\n<p><a href=\"https://vm.tiktok.com/ZGJwVy6yb/\">Source</a></p>\n\n\n<p>Dr. Marina&#8217;s expertise adds a lot of authority to the content, making it a powerful tool in reaching and engaging a specific&nbsp;audience.</p>\n\n\n<p>Her content is not just promotional —&nbsp;she delivers real value to her followers and backs up her advice with knowledge and experience.</p>\n\n\n<p>Collaborate with influencers who fit your brand and resonate with your audience for better&nbsp;results.</p>\n\n<h2 class=\"wp-block-heading\">15. Host a virtual summit to build thought&nbsp;leadership</h2>\n\n\n<p>Virtual summits are online events where experts share insights on a specific topic over multiple sessions or days.&nbsp;</p>\n\n\n<p>These events establish credibility, build trust, and increase industry authority, positioning you as a go&#8209;to source for information and&nbsp;solutions.</p>\n\n<p>Adobe Summit, for example, is a hybrid virtual summit for customers who use Adobe&#8217;s digital experience&nbsp;tools.</p>\n\n\n<img width=\"1134\" height=\"940\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-12.png\" alt=\"Adobe Summit landing page with information about the event\" class=\"wp-image-283589\" />\n\n\n\n<p>When hosting a virtual summit, follow Adobe&#8217;s lead by inviting authoritative speakers who are experts in your field.&nbsp;</p>\n\n\n\n<img width=\"1600\" height=\"1393\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-13.png\" alt=\"Adobe Summit page with information keynotes\" class=\"wp-image-283590\" />\n\n\n\n<p>Promote the event well in advance. Adobe, for example, promotes the summit at least six months ahead of time. This builds anticipation and attracts a larger audience.&nbsp;</p>\n\n\n<p>Also, they provide sneak peeks of the sessions, allowing their audience to gauge whether the summit is worth&nbsp;attending.</p>\n\n\n<img width=\"800\" height=\"625\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-14.png\" alt=\"list of sessions from Adobe Summit\" class=\"wp-image-283591\" />\n\n\n\n<p>To make sure virtual summits help you get new leads, use smart tactics like sign-up forms, materials people can download, and chances for attendees to connect with each other.&nbsp;</p>\n\n\n\n<p>These tricks help you collect info and generate leads from attendees and keep these prospects engaged even after the summit.&nbsp;</p>\n\n\n<h2 class=\"wp-block-heading\">16. Create a podcast series to showcase your&nbsp;expertise</h2>\n\n<p>Podcasts are the new frontier for brand visibility and engagement. Currently, <a href=\"https://www.edisonresearch.com/the-infinite-dial-2021-2/\" target=\"_blank\" rel=\"noreferrer noopener\">38% of Americans</a> over age 12 —109 million people — listen to podcasts monthly. They provide a unique platform to share insights, connect with audiences, and establish authority in a format that&#8217;s both convenient and increasingly&nbsp;popular.</p>\n\n<p>Bloomberg, for example, has a podcast that focuses on financial and economic insights. It positions the brand as a trusted source for expert analysis and helps it stay connected with its&nbsp;audience.</p>\n\n\n<img width=\"1798\" height=\"878\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image12.png\" alt=\"Bloomburg Masters in Business podcast\" class=\"wp-image-283592\" />\n\n\n<p>Here are some tips for creating an engaging podcast&nbsp;series:</p>\n\n\n<ul><li>Focus on a specific topic or niche that aligns with your brand&#8217;s expertise and target audience&#8217;s&nbsp;interests.</li>\n\n<li>Outline episodes, create a content calendar, and build a consistent posting&nbsp;schedule.</li>\n\n<li>Share your podcast episodes on social media, your website, and through email marketing to reach a wider&nbsp;audience.</li>\n\n<li>Invite industry experts or guests relevant to your niche to provide diverse&nbsp;perspectives.</li>\n\n<li>Optimize your podcast titles, descriptions, and keywords to improve discoverability on podcast&nbsp;platforms.</li>\n\n<li>Maintain a regular publishing schedule, so your audience knows when to expect content and what each episode will&nbsp;include.</li></ul>\n\n\n<p>A podcast is a great way to establish your brand&#8217;s authority, connect with your audience, and tap into the growing&nbsp;trend.</p>\n\n<h2 class=\"wp-block-heading\">17. Use webinars to educate and engage potential&nbsp;leads</h2>\n\n\n<p>Webinars are online seminars or workshops that allow you to present information, interact with your audience in real time, and provide valuable education on a specific topic or subject.&nbsp;</p>\n\n\n<p>A study by the Content Marketing Institute showed that <a href=\"https://contentmarketinginstitute.com/wp-content/uploads/2022/10/b2b-2023-research-final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">47% of B2B marketers</a> said webinars produced the best results in 2021. It’s easy to see why: they offer an interactive learning experience and encourage engagement which builds your authority and relationship with potential&nbsp;leads.</p>\n\n<p>AI&#8209;powered content tool, Clearscope, for example, hosts regular webinars with industry&nbsp;experts.</p>\n\n\n<img width=\"895\" height=\"853\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-15.png\" alt=\"Clearscope webinars list on their website\" class=\"wp-image-283593\" />\n\n\n<p>Here are some tips on getting webinars&nbsp;right:</p>\n\n\n<ul><li><strong>Choose relevant topics</strong>: Focus on topics that address your audience&#8217;s challenges and interests to ensure engagement and&nbsp;relevance.</li>\n\n<li><strong>Create an interactive Q&amp;A session</strong>. Include interactive Q&amp;A sessions to encourage audience participation and address their specific&nbsp;queries.</li>\n\n<li><strong>Invite experts</strong>. Collaborate with industry experts or influencers to lend credibility and attract a wider&nbsp;audience.</li>\n\n\n<li><strong>Promote it</strong>. Promote your webinar on social and through email.&nbsp;</li>\n\n\n<li><strong>Follow up</strong>. Follow up with attendees and provide additional resources or offers to guide leads further down the sales&nbsp;funnel.</li></ul>\n\n\n<h2 class=\"wp-block-heading\">18. Engage and qualify leads with live chat operators and&nbsp;bots</h2>\n\n\n<p>Live chat operators and bots qualify leads by having conversations with website visitors.&nbsp;</p>\n\n\n\n<p>They ask questions to figure out if a visitor is a good fit for your product or service. If they are, the bots send those leads to the right place for follow-up.&nbsp;</p>\n\n\n<p>Lead qualification ensures you focus your sales and marketing efforts on individuals who are genuinely interested and likely to convert into paying customers. A strong focus increases efficiency and increases conversion&nbsp;rates.</p>\n\n<p>Tailor bots with specific filters and ask relevant questions. Qualifying questions&nbsp;include:</p>\n\n\n<ul><li>What brings you to our website&nbsp;today?</li>\n\n<li>Are you looking for a specific product or&nbsp;service?</li>\n\n<li>What is your marketing budget or price&nbsp;range?</li>\n\n<li>When do you plan to make a decision or&nbsp;purchase?</li>\n\n<li>Have you used similar products/services&nbsp;before?</li>\n\n<li>Do you have any specific requirements or&nbsp;preferences?</li></ul>\n\n\n<h2 class=\"wp-block-heading\">19. Use retargeting to bring back lost&nbsp;leads</h2>\n\n\n<p>Retargeting involves displaying tailored advertisements to individuals who’ve previously visited your website or engaged with your brand but didn&#8217;t take the desired action.&nbsp;</p>\n\n\n<p>It reminds potential customers of their initial interest and gives them a second chance to convert, ultimately improving conversion rates and&nbsp;ROI.</p>\n\n\n<p>Suppose you visit Old Navy&#8217;s website, browse through some clothing items, but leave without making a purchase. Later, you start seeing Old Navy ads showing the exact items you looked at.&nbsp;</p>\n\n\n\n<img width=\"585\" height=\"602\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-16.png\" alt=\"retargeting ad from Old Navy\" class=\"wp-image-283594\" />\n\n\n<p>That&#8217;s retargeting in action — it gives you a nudge to come back and complete your purchase. It&#8217;s a smart lead gen strategy to re&#8209;engage lost prospects and turn potential customers into actual&nbsp;ones.</p>\n\n<p>Retargeting only works when you don’t overdo it. Strike a balance and provide relevant, personalized content that genuinely reconnects with the audience&#8217;s interests and&nbsp;needs.</p>\n\n<h2 class=\"wp-block-heading\">20. Target key decision makers with account&#8209;based&nbsp;advertising</h2>\n\n<p>An account&#8209;based marketing strategy creates customized lead generation campaigns just for important leads to win their&nbsp;business.</p>\n\n\n<p>A targeted focus leads to optimal use of resources, a direct link to key decision makers, and increased chances of landing big deals.&nbsp;</p>\n\n\n<p><a href=\"https://www.gartner.ca/en/sales/insights/b2b-buying-journey\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner’s research</a> shows that the typical buying group for a complex B2B solution involves six to ten decision makers. Account&#8209;based advertising targets these decision makers with specific ads and messages to address their unique needs and&nbsp;concerns.</p>\n\n<p>Here’s an example of an Indeed ad that targets decision makers at&nbsp;Pepsi:</p>\n\n\n<img width=\"1202\" height=\"624\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-17.png\" alt=\"ad from Indeed targeting Pepsi employees\" class=\"wp-image-283595\" />\n\n\n<p>So, how do you create ads that speak to these&nbsp;individuals?</p>\n\n<p>Start with their challenges. Understand what keeps them up at night and tailor your messaging to provide solutions to these issues. Focus on the benefits of your product or service that directly address their&nbsp;concerns.</p>\n\n<h2 class=\"wp-block-heading\">What about lead conversion? What are proven best&nbsp;practices?</h2>\n\n\n<p>You&#8217;ve attracted leads to your business —&nbsp;what now? Focus on converting these leads into loyal customers. Here are some best practices to maximize your lead conversion rate:</p>\n\n\n<h3 class=\"wp-block-heading\">1. Follow up with leads to maintain their&nbsp;interest</h3>\n\n\n<p>Following up with leads reminds them about your business and shows you care about their needs. Persistence matters — studies suggest it can take <a href=\"https://www.wordstream.com/blog/ws/2021/03/18/how-to-follow-up-with-sales-leads\">seven to ten interactions</a> for a lead to become a customer.&nbsp;</p>\n\n\n<p>When sending follow&#8209;up emails, keep them brief, upbeat, and focused on offering something valuable to the lead. Short and positive messages ensure your communication stays engaging and increase the chances of turning leads into loyal&nbsp;customers.</p>\n\n<h3 class=\"wp-block-heading\">2. Develop a lead scoring system to prioritize&nbsp;leads</h3>\n\n\n<p>A lead scoring system is a method of evaluating and ranking leads based on their level of interest and likelihood to convert into customers. You identify the best prospects by assigning numerical values to different attributes and behaviors.&nbsp;</p>\n\n\n\n<p>You focus your efforts and resources on leads with the highest conversion potential with this system.&nbsp;</p>\n\n\n<p>Scoring leads allows you to optimize your time and resources and maximize your return on investment. Consider these lead scoring&nbsp;tips:</p>\n\n\n<ul><li><strong>Set thresholds</strong>. Define specific criteria a lead must meet to be considered &#8220;sales ready,&#8221; like a minimum score indicating high interest or&nbsp;engagement.</li>\n\n<li><strong>Establish rules</strong>. Create rules for how leads are scored based on actions, like opening emails, visiting pricing pages, or downloading&nbsp;resources.</li>\n\n<li><strong>Assign points</strong>. Assign numerical values to different lead behaviors, with higher scores for actions that show stronger interest or intent to&nbsp;purchase.</li>\n\n<li><strong>Review and adjust</strong>. Monitor and refine your lead scoring system as you gather more data and insights to ensure&nbsp;accuracy.</li>\n\n<li><strong>Collaborate with sales</strong>. Establish what constitutes a qualified lead and adjust scoring criteria accordingly to improve lead handoffs and&nbsp;conversions.</li></ul>\n\n\n<h3 class=\"wp-block-heading\">3. Use a CRM to manage and track your&nbsp;leads</h3>\n\n\n<p>A customer relationship management (CRM) tool, like <a href=\"https://jetpackcrm.com/\">Jetpack CRM</a>, is your go-to for staying organized with leads. It keeps all lead info in one place, simplifies communication, and automates tasks.&nbsp;</p>\n\n\n\n<img width=\"1600\" height=\"784\" src=\"https://akismet455732288.files.wordpress.com/2023/12/image-18.png\" alt=\"Jetpack CRM homepage with the text \" />\n\n\n\n<p>With Jetpack CRM, sort and track leads, follow their interactions, and watch their journey closely. This makes it easier to give them personalized attention, prioritize who to reach out to, and nurture leads. Plus, it provides smart data to make decisions that boost your chances of converting prospects into loyal customers.&nbsp;</p>\n\n\n<h3 class=\"wp-block-heading\">4. Implement email marketing to nurture&nbsp;leads</h3>\n\n\n<p>Stay in touch with potential customers through email marketing and provide them with valuable content, updates, and offers that keep your brand top of mind.&nbsp;</p>\n\n\n\n<p>Delivering tailored messages at the right time guides leads through the buying journey and builds trust.&nbsp;</p>\n\n\n<p>Divide your leads into groups based on interests, behaviors, or demographics to send relevant content to each segment. Use personalization techniques to address leads by name and tailor content to their needs and&nbsp;preferences.</p>\n\n<p>Develop informative and engaging content that addresses your leads&#8217; pain points and interests. You can offer blog posts, eBooks, webinars, or exclusive offers. Set up automated email sequences that deliver a series of messages over time. Gradually introduce leads to your brand, products, and&nbsp;services.</p>\n\n<p>Focus on solving problems and providing value in your emails. Show leads how your offerings benefit them with success stories, testimonials, and case&nbsp;studies.</p>\n\n<h3 class=\"wp-block-heading\">5. Use customer feedback to improve your sales&nbsp;process</h3>\n\n<p>Gather feedback from customers through surveys, reviews, and direct communication. Encourage honest opinions about their experience with your sales team and product. Here&#8217;s how to make the most of the feedback you&nbsp;get:</p>\n\n\n<ul><li><strong>Analyze responses</strong>. Review the feedback to identify recurring themes, issues, or areas for improvement. Look for patterns in what customers appreciate and where they face&nbsp;challenges.</li>\n\n<li><strong>Prioritize feedback</strong>. Categorize feedback into critical issues that need immediate attention and areas for long&#8209;term improvement. This ensures you tackle the most pressing concerns&nbsp;first.</li>\n\n<li><strong>Adjust your sales approach</strong>. Based on feedback, refine your approach. Train your sales team to address common concerns and&nbsp;objections.</li></ul>\n\n\n<h3 class=\"wp-block-heading\">6. Follow up with customers to encourage repeat business and&nbsp;referrals</h3>\n\n\n<p>Stay in touch with your customers to build an ongoing relationship. A thank-you message after their purchase and asking how their experience was is always a great place to start.&nbsp;</p>\n\n\n<p>Also, keep them in the loop by letting them know about any new deals or products. If they have questions or issues, provide excellent support. Encourage them to refer friends by offering rewards and making it simple. Staying connected and showing appreciation keeps your customers loyal and earns new ones through their&nbsp;recommendations.</p>\n\n<h2 class=\"wp-block-heading\">Frequently asked&nbsp;questions</h2>\n\n<h3 class=\"wp-block-heading\">What are some common lead generation mistakes to&nbsp;avoid?</h3>\n\n\n<p>Common lead generation mistakes include not defining your target audience, neglecting data quality, and relying on a single lead generation channel. Failing to nurture leads, ignoring customer feedback, and neglecting mobile optimization can also hinder success.&nbsp;</p>\n\n\n<p>Make sure you measure and analyze your lead generation efforts so you can optimize them. Don&#8217;t forget personalization and adapt to evolving trends. Lead generation is more effective when you avoid these&nbsp;mistakes.</p>\n\n<h3 class=\"wp-block-heading\">How can I improve my lead capture forms to maximize&nbsp;conversions?</h3>\n\n<p>Streamline the form by keeping it concise and requesting only essential information. Use a clear and compelling call&#8209;to&#8209;action (CTA) that conveys value and implement autofill and smart form features to reduce user effort. It’s also a good idea to A/B test different form layouts and CTA text to identify what resonates best with your audience.&nbsp;</p>\n\n<p>Lastly, reassure users about data security and provide social proof, like trust badges or testimonial snippets, to boost confidence. Regularly analyze form performance and iterate based on insights to optimize for higher&nbsp;conversions.</p>\n\n<h3 class=\"wp-block-heading\">Should I use CAPTCHA on lead capture&nbsp;forms?</h3>\n\n<p>No, using traditional CAPTCHA can frustrate users and reduce conversion rates. Instead, use AI&#8209;driven anti&#8209;spam solutions like Akismet. This powerful tool filters out spam submissions while providing a seamless experience for genuine users. It also helps you maintain the security of your forms without subjecting users to the inconvenience and frustration of&nbsp;CAPTCHA.</p>\n\n<h3 class=\"wp-block-heading\">What is Akismet, and how can it help with form conversion&nbsp;rates?</h3>\n\n<p>Akismet is an AI&#8209;powered anti&#8209;spam solution. It improves form conversion rates by filtering out spam submissions, ensuring you capture only legitimate leads. Eliminating CAPTCHA challenges streamlines the lead capture process and creates a user&#8209;friendly and frictionless experience. With fewer barriers, visitors are more likely to fill out forms, resulting in higher conversion&nbsp;rates.</p>\n\n<h3 class=\"wp-block-heading\">What types of companies generally use&nbsp;Akismet?</h3>\n\n<p>Akismet is a trusted choice for a wide range of companies, from small businesses and bloggers to ecommerce sites and <a href=\"https://akismet.com/enterprise/\">large enterprises</a>. Over 100 million sites use it to combat spam, making it a go&#8209;to solution. Microsoft, <a href=\"https://akismet.com/blog/convertkit-customerstory/\">ConvertKit</a>, Bluehost, and many others rely on Akismet, attesting to its credibility and reliability in fighting&nbsp;spam.</p>\n\n<h2 class=\"wp-block-heading\">Akismet: AI&#8209;powered anti&#8209;spam for lead generation&nbsp;forms</h2>\n\n\n<p>Lead generation forms are the lifeblood of any business that wants to convert website visitors into potential customers. But spam submissions create a challenging user experience and lead to missed opportunities.&nbsp;</p>\n\n\n<p>That&#8217;s where Akismet steps in as a reliable, AI&#8209;powered anti&#8209;spam solution. Integrating Akismet ensures a smoother, spam&#8209;free experience that ultimately improves conversion rates. Try it out today and focus on what matters most — nurturing high&#8209;quality&nbsp;leads.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 27 Dec 2023 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:8:\"Rob Pugh\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:15;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"HeroPress: Being useful to people, with WordPress – Être utile aux autres, avec WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://heropress.com/?post_type=heropress-essays&p=6298\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:148:\"https://heropress.com/essays/being-useful-to-people-with-wordpress/#utm_source=rss&utm_medium=rss&utm_campaign=being-useful-to-people-with-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:26756:\"<img width=\"1024\" height=\"512\" src=\"https://heropress.com/wp-content/uploads/2023/12/122223-min.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Pull Quote: I started by going back to my roots.\" /><div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><a href=\"https://heropress.com/feed/#fr\">Cet essai est également disponible en français.</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hi-computer\">Hi Computer</h2>\n\n\n\n<p>I was born in 1996, straddling the X and Y generations. I had the good fortune to live a happy childhood where I was very much supported by my parents, each in their own way, in my passions. They both taught me to trust myself and to try things out, for which I&#8217;m very grateful. When I was a child, personal computers were already democratized, but many people didn&#8217;t have one. This was my case until I was 10, when my parents decided to buy one.</p>\n\n\n\n<p>Upon gaining access to my first computer, I was intrigued by how it works and the possibilities it offered. It allowed me to explore new creative way (so much time on Pivot Animator) and introduced me to the realm of online games! Unfortunately for my parents, my experimentation led to the death of two computers.</p>\n\n\n\n<p>I had a strong fondness for browser games like Travian, Shakes &amp; Fidget, Hordes… It was this passion that led me into the world of content creation for the web. Spending a substantial amount of time on these games&#8217; forums, a friend and I created our first forum for our gaming guild. Using an online forum creation tool, we could inject some code for customization—a kind of initiation into Content Management Systems (CMS) and coding for me! I remember thoroughly enjoying it, investing a lot of time in managing this small, private forum.</p>\n\n\n\n<p>In 2011, as I entered high school, I finally obtained what felt like a treasure trove to me at that time &#8211; my very own personal computer! Enthused by graphic design, I began crafting visuals using a portable version of Photoshop, mainly for the gaming forums where I spent a significant amount of time. I dedicated myself to creating banners, avatars, and wallpapers centered around the game themes that united us, providing these creations for my friends and forum users.<br /></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-discover-a-new-world\">Discover a new world</h2>\n\n\n\n<p>I had a strong desire to pursue this creative path, so in 2014, I opted for a web design program in Laval. The curriculum covered a wide array of skills: programming, mathematics, graphics design, photography, video editing, among others. I&#8217;ve consistently found mathematical and logical areas challenging, making the foundational aspects of the course in these subjects quite laborious for me. Conversely, I derived immense enjoyment from everything connected to graphic design.</p>\n\n\n\n<div class=\"wp-block-kadence-image kb-image6298_571a4b-06\"><img width=\"1024\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2023/12/1-discover-1024x1024.jpg\" alt=\"Man looking through the eye piece of a video camera.\" class=\"kb-img wp-image-6320\" /></div>\n\n\n\n<p>My first encounter with WordPress came during an internship related to my studies. The company I joined specialized in selling products online through a small e-commerce platform they had internally built using WordPress and WooCommerce. My tasks involved managing the website: integrating visuals, updating content, configuring plugins, improving the interface using a page builder, and handling product management. It evoked a similar feeling to when I first created my gaming blog—there was a multidisciplinary spirit and a creative vibe. I enjoyed this hybrid approach that blended both creativity and technical aspects.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveling\">Leveling</h2>\n\n\n\n<p>At the end of 2016, I made a move to settle in the south of France and initiated my first freelance endeavor alongside pursuing additional training in web design at Aix-Marseille University. My freelance work involved various graphic design projects and community management tasks. Despite realizing the challenges of generating sufficient income, I remained motivated by the sense of independence and freedom. I began experimenting with WordPress through personal projects. Over the course of two years, I self-educated extensively. I ventured into managing web hosting and a small server, acquainted myself with Linux and Ubuntu, learned to customize themes, and made simple PHP additions. I navigated through trial and error, learning from mistakes, and gradually honed my overall understanding of the tool, becoming better at adapting it to suit my needs.</p>\n\n\n\n<div class=\"wp-block-kadence-image kb-image6298_5dc9a3-bf\"><img width=\"1024\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2023/12/2-leveling-1024x1024.jpg\" alt=\"View down old European street from the third floor window,\" class=\"kb-img wp-image-6321\" /></div>\n\n\n\n<p>During a second company internship, I embarked on creating a website where I developed my first custom theme using PHP templates and a few custom fields. It was simple, but I felt quite proud to build a theme &#8220;from scratch&#8221; without relying on page builders or additional tools. Shortly after, a significant milestone occurred in my freelance journey: I sold my first website! It was an e-commerce platform built on WordPress and WooCommerce for a local publishing house. This venture introduced me to new challenges such as SEO, ensuring site security, and providing client training in WordPress usage and essential plugins for the site. I felt incredibly proud to apply my skills to a tangible project and gain professional recognition.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-team-up\">Team Up</h2>\n\n\n\n<p>After that project, I wanted a change. I liked working on my own, but I felt very lonely. Every day felt the same, and I struggled to stay motivated. After feeling excited about selling my first &#8216;real&#8217; web project, things started to feel like a series of failures, which stressed me out because my savings were running low. I sent out my resume hoping to find a job that suited me. I had a few interviews with digital service companies (named ESN in French), and it was disheartening. I felt like my wide range of skills didn&#8217;t matter, and whenever I talked about WordPress, they said it wasn&#8217;t &#8216;technical&#8217; enough.</p>\n\n\n\n<p>After six months of searching, I finally found a job I was excited about at a web agency in Avignon. It felt like I&#8217;d been looking for a long time, but now I see I was lucky to find this opportunity quickly. I started as a front-end developer and mostly worked on WordPress projects, doing various tasks like crafting or customizing themes, configuring or developing plugins, keeping websites running smoothly, training clients and agency staff. Collaborating with complementary roles where everyone understood each other’s tasks was so nice. Finding a common way to handle different missions was so exciting! This team synergy, the great diversity of tasks, sharing our experiences and perspectives, greatly boosted my motivation and skill development.</p>\n\n\n\n<div class=\"wp-block-kadence-image kb-image6298_8ff45f-a9\"><a href=\"https://heropress.com/wp-content/uploads/2023/12/3-teamup.jpg\" class=\"kb-advanced-image-link\"><img width=\"1024\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2023/12/3-teamup-1024x1024.jpg\" alt=\"Office space with tables covered with computer monitors.\" class=\"kb-img wp-image-6322\" /></a></div>\n\n\n\n<p>I worked for four years in this agency, whose strategy evolved significantly as its size exploded (from 20 to 100 employees in three years). Choices tended towards large, architectured projects with less hybrid solutions. Over time, I felt less connected to the agency&#8217;s decisions and the kind of clients they had. I wondered about the meaning and impact of my work. Was I making things better for people? Was what I did ethical? In the end, did it really matter? </p>\n\n\n\n<p>For a while, I&#8217;ve been interested in eco-design, privacy, and web quality topics. I&#8217;ve been reading a lot of articles written by folks that resonated to me (like Framasoft, Designers Éthiques, Whodunit, Opquast&#8230;). There was a stark disparity between my professional experience and their meaningful discourse. The work atmosphere also changed; I didn&#8217;t feel the teamwork that I enjoyed when I first started, but more like a &#8216;fog&#8217; of disagreements and noises.</p>\n\n\n\n<p>This was tough for me: I worried about going to work and had trouble sleeping. I truly felt like my time was slipping away. I left in March 2023, and what a good decision it was!</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shifting-for-better\">Shifting for better</h2>\n\n\n\n<p>I started by going back to my roots; I need to slow down, reassess my desires to figure out where I stand, to do something different. I return to Brittany and settle in Saint-Malo near my family. My primary desire is to reclaim my time. Seven years in the South… what I missed the most was the sea. I know I had the Mediterranean nearby, but strangely it didn&#8217;t have the same effect on me. I&#8217;ve always wanted to surf, so I buy an old used board, a wetsuit, and I go into the water almost every day! It clears my mind and boosts my confidence. I&#8217;ve never been much of an athlete, but this really resonates with me.</p>\n\n\n\n<p>I&#8217;m not particularly skilled with my hands, nor have I learned how to do things. I want to learn, with ecological and sustainable issues in mind. I sign up for participatory workshops and meet incredibly interesting people. We share our experiences, our knowledge, life moments… and it feels good.</p>\n\n\n\n<p>I start reading a lot again &#8211; science fiction, fantasy, essays, classics, and discussions on forums, especially those on wordpress.org.</p>\n\n\n\n<p>I come across a discussion about creating a WordPress site using a smartphone. &#8220;Wait, is something like this possible?&#8221; Through the conversation, I notice the name of a contributor: <a href=\"https://heropress.com/essays/alice-robert-and-wordpress/\">Mark-Andrew</a>. I visit his site and I&#8217;m blown away; the guy creates sites for people who need them for free, &#8220;Free Websites for good Humans.&#8221; It&#8217;s simple, yet I find it incredibly inspiring. For me, Mark-Andrew has found a way to give meaning to his skills and align it with his lifestyle.</p>\n\n\n\n<div class=\"wp-block-kadence-image kb-image6298_f15404-e9\"><a href=\"https://heropress.com/wp-content/uploads/2023/12/4-shifting-1.jpg\" class=\"kb-advanced-image-link\"><img width=\"1024\" height=\"512\" src=\"https://heropress.com/wp-content/uploads/2023/12/4-shifting-1-1024x512.jpg\" alt=\"Two pictures in one.  On the left, someone surfing in the distance.  On the right a man holding a wooden framework.\" class=\"kb-img wp-image-6324\" /></a></div>\n\n\n\n<p>That&#8217;s what I want to do. I&#8217;ve learned a lot about the WordPress ecosystem, and I continue to learn every day. Why not try to help those in need with this open, free, and community-oriented solution? That would make sense!</p>\n\n\n\n<p>This is the path I want to travel &#8211; to make this accessible solution available to all who need it to express themselves and create. Furthermore, I want to contribute to the WordPress community. I&#8217;m considering starting with translations into French, but I hope to also contribute to the new site editor, which I find simply fantastic. We&#8217;ll see how it goes!</p>\n\n\n\n<p>WordPress taught the jack-of-all-trades kid to trust himself and feel useful. For that, thank you. And thank you, Mark-Andrew; I hope we&#8217;ll meet for a surfing session (On the water or the asphalt as you wish).</p>\n\n\n\n<p>Thank you for taking the time to read me <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f60a.png\" alt=\"?\" class=\"wp-smiley\" /></p>\n</div></div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" id=\"fr\">Être utile aux autres, avec WordPress</h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salut-internet\">Salut Internet</h2>\n\n\n\n<p>Je suis né en 1996, à cheval entre la génération X et Y. J&#8217;ai eu la chance de vivre une enfance heureuse où j&#8217;ai été très soutenu par mes parents, chacun à sa manière, dans mes passions. Ils m&#8217;ont tous deux appris à me faire confiance et à essayer des choses, pour cela, je conçois beaucoup de gratitude à leur égard.  Quand j&#8217;étais enfant, l&#8217;informatique pour le grand publique était déjà démocratisé, mais beaucoup de gens n&#8217;avaient pas d&#8217;ordinateur personnel. Ce qui fut mon cas jusqu&#8217;à mes 10 ans où mes parents en on acquit un.</p>\n\n\n\n<p>Lorsque j&#8217;ai eu accès à ce premier ordinateur, j&#8217;ai tout de suite été intéressé par son fonctionnement et ce que je pouvais faire avec. Cela m&#8217;a donné accès à de nouvelles activités créatives (que de temps passé sur Pivot Animator) et aussi à l&#8217;univers du jeu sur PC ! Malheureusement pour mes parents, mes expérimentations ont conduit à la mort de deux ordinateurs. J&#8217;aimais beaucoup les jeux sur navigateur (Travian, Shakes &amp; Fidget, Hordes…) et c&#8217;est cet engouement qui m&#8217;a mis le doigt dans l&#8217;engrenage de la création de contenu pour le web. Je passais pas mal de temps sur les forums de ces jeux, et j&#8217;ai créé avec un ami un premier forum pour notre guilde de joueurs. Nous utilisions un outil en ligne de création de forum dans lequel nous pouvions injecter un peu de code pour la personnalisation. Ma toute première expérience avec un CMS et du code en somme ! Je me souviens avoir adoré ça et passé un temps fou sur ce petit forum privé.</p>\n\n\n\n<p>En 2011, arrivant au lycée, j&#8217;ai enfin eu accès au saint Graal, mon propre ordinateur personnel ! Je m&#8217;intéressais à la création graphique, et j&#8217;ai commencé à produire des visuels avec une version portable de Photoshop, toujours pour les forums de jeux sur lesquels je passais du temps. Je créais pour mes amis et des utilisateurs : des bannières, des avatars et fonds d&#8217;écrans sur les thèmes des jeux qui nous rassemblaient.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tellement-de-choses-a-apprendre\">Tellement de choses à apprendre</h2>\n\n\n\n<p>J&#8217;avais envie de continuer sur cette voie créative et je me suis orienté en 2014 vers une formation de création pour le web à Laval. La palette de compétence enseignée était assez vaste : programmation, mathématiques, infographie, photographie, vidéo… J&#8217;ai toujours eu du mal avec les domaines mathématiques et logiques, et le socle de la formation sur ces sujets étaient assez laborieux pour moi. En revanche, je prenais beaucoup de plaisir à tout ce qui rapportait à la création graphique.</p>\n\n\n\n<div class=\"wp-block-kadence-image kb-image6298_2c4713-e3\"><img width=\"1024\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2023/12/1-discover-1024x1024.jpg\" alt=\"Man looking through the eye piece of a video camera.\" class=\"kb-img wp-image-6320\" /></div>\n\n\n\n<p>Ma première utilisation de WordPress s&#8217;est présentée lors d&#8217;un stage lié à ma formation. L&#8217;entreprise que j&#8217;avais rejoint vendais des produits en ligne sur un petit e-commerce qu&#8217;ils avaient créé en interne avec WordPress et WooCommerce. J&#8217;avais pour tâche de m&#8217;occuper du site : intégrer des visuels, mettre à jour les contenus, configurer des plugins, ajuster l&#8217;interface avec un constructeur de page, gérer les produits…  Je retrouvais le même sentiment que lorsque j&#8217;avais créé mon premier blog de jeu, un esprit multidisciplinaire et un sentiment très créatif. J&#8217;aimais beaucoup cette approche très hybride de la création et de la technique.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-premiers-essais\">Premiers essais</h2>\n\n\n\n<p>Fin 2016, je suis parti m&#8217;installer dans le sud de la France où j&#8217;ai commencé ma première activité de freelance en parallèle d&#8217;une formation supplémentaire sur la création pour le web de l&#8217;université d&#8217;Aix-Marseille. Je réalisais quelques missions de création graphique et de community management. Je me suis rendu compte qu&#8217;il était difficile de dégager des revenus suffisants, mais j&#8217;étais motivé par les sentiments d&#8217;indépendance et de liberté. J&#8217;ai commencé à tester et à expérimenter sur WordPress à travers des petits projets personnels. Pendant deux ans, j&#8217;ai appris en autodidacte. Je me suis essayé à la gestion d&#8217;un hébergement web puis d&#8217;un petit serveur, j&#8217;ai découvert Linux et Ubuntu, j&#8217;ai appris à personnaliser des thèmes, à faire quelques ajouts simples en PHP. Je tâtonnais, je faisais des erreurs, je corrigeais… Petit à petit, je forgeais ma culture générale sur l&#8217;outil et j&#8217;arrivais de mieux en mieux à l&#8217;adapter à mes besoins.</p>\n\n\n\n<div class=\"wp-block-kadence-image kb-image6298_4071c3-b2\"><img width=\"1024\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2023/12/2-leveling-1024x1024.jpg\" alt=\"View down old European street from the third floor window,\" class=\"kb-img wp-image-6321\" /></div>\n\n\n\n<p>Au cours d&#8217;un second stage en entreprise, je réalisais un site pour lequel je développais mon premier thème sur mesure avec des templates PHP et quelques champs personnalisés. Il était vraiment très simple, mais j&#8217;étais assez fier de bâtir un thème &#8220;from scratch&#8221; sans constructeur de page ni outils supplémentaires. Peu après, j&#8217;ai vécu une grande étape dans mon expérience de freelance : j&#8217;ai vendu un premier site internet ! Un e-commerce basé sur WordPress et WooCommerce pour une petite maison d&#8217;édition locale. Je me suis confronté à de nouvelles problématiques : Le SEO, la sécurité, la formation du client à l&#8217;usage de WordPress et des plugins supplémentaires sur lesquels reposait le site. J&#8217;étais super fier de mettre mes compétences au service d&#8217;un projet concret et de cette reconnaissance professionnelle.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-travailler-en-equipe\">Travailler en équipe</h2>\n\n\n\n<p>Après ce projet, j&#8217;ai eu besoin de changement. J&#8217;étais content d&#8217;être indépendant dans mon travail, mais je me sentais très seul. Les journées se ressemblaient beaucoup et je n&#8217;arrivais plus à trouver la motivation pour continuer. Après l&#8217;euphorie d&#8217;avoir vendu mon premier &#8220;vrai&#8221; projet web, j&#8217;avais l&#8217;impression d&#8217;être dans une spirale d&#8217;échecs et ça me stressait d&#8217;autant plus que mes économies commençaient sérieusement à s&#8217;amenuiser. J&#8217;ai diffusé mon CV en espérant trouver un poste qui puisse me correspondre. J&#8217;ai eu quelques entretiens avec des recruteurs d&#8217;entreprise de services numériques (ESN) et c&#8217;était franchement déprimant. J&#8217;avais le sentiment que mon profil touche-à-tout était sans valeur, et à chaque fois que je parlais un peu de WordPress, on me rétorquait que ce n&#8217;était pas assez &#8220;technique&#8221;. </p>\n\n\n\n<p>Après six mois de recherche, j&#8217;ai finalement trouvé un poste qui me faisait super envie dans une agence web à Avignon. J&#8217;ai eu l&#8217;impression que cette période de recherche avait été très longue. Mais rétrospectivement, je me sens chanceux d&#8217;avoir eu cette opportunité aussi rapidement. </p>\n\n\n\n<div class=\"wp-block-kadence-image kb-image6298_6c0ba1-95\"><a href=\"https://heropress.com/wp-content/uploads/2023/12/3-teamup.jpg\" class=\"kb-advanced-image-link\"><img width=\"1024\" height=\"1024\" src=\"https://heropress.com/wp-content/uploads/2023/12/3-teamup-1024x1024.jpg\" alt=\"Office space with tables covered with computer monitors.\" class=\"kb-img wp-image-6322\" /></a></div>\n\n\n\n<p>J&#8217;ai démarré en tant que développeur front-end et j&#8217;ai travaillé en majorité sur les projets WordPress qui comportaient beaucoup de missions différentes : développement ou personnalisation de thèmes, développement ou configuration de plugins, maintenance régulière des sites, formation des clients, formations des collaborateurs de l&#8217;agence…  Je trouvais trop bien de bosser avec des métiers complémentaires où chaque personne avait une bonne compréhension du travail des autres. Je découvrais un référentiel commun pour effectuer des missions différentes, c&#8217;était tellement enthousiasmant ! Cette synergie d&#8217;équipe, la grande diversité des missions, le partage de nos expériences et de nos points de vue ont beaucoup boosté ma motivation et ma montée en compétence. </p>\n\n\n\n<p>J&#8217;ai travaillé quatre ans dans cette agence dont la stratégie a beaucoup évolué tandis que sa taille explosait (de 20 à 100 collaborateurs en trois ans). Les choix se portaient plutôt sur des gros projets architecturés avec des solutions moins hybrides. Petit à petit, je me suis de moins en moins retrouvé dans les décisions et la typologie de clients de l&#8217;agence. Je me posais beaucoup de question sur le sens de mon travail et l&#8217;impact de celui-ci. Est-ce que j&#8217;apportais des solutions pour améliorer la vie des gens à mon échelle ? Est-ce que ce que je produisais était éthique ? À la fin, est-ce que c&#8217;était si important ?</p>\n\n\n\n<p>Depuis un bon moment, je m&#8217;intéressais aux sujets de l&#8217;éco-conception, de la vie privée, de la qualité web. Je lisais beaucoup d&#8217;articles écris par des associations, des entreprises et des acteurs du numérique qui m&#8217;inspiraient (Framasoft, Designer Éthiques, Whodunit, Opquast…). Je ressentais un énorme décalage entre mon expérience professionnelle et leurs discours qui avaient tellement de sens pour moi. L&#8217;ambiance de travail, elle aussi, avait complètement changé, je ne ressentais plus la synergie qui m&#8217;avait tant plu à mon arrivée, mais une espèce de &#8220;brouillard&#8221; de frictions, de cacophonie. <br />Cette situation était très difficile à vivre pour moi : j&#8217;angoissais à l&#8217;idée d&#8217;aller travailler et je dormais très mal. J&#8217;avais vraiment cette sensation que mon temps m&#8217;échappait. Je suis parti en mars 2023, et quelle bonne décision !</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retrouver-du-sens\">Retrouver du sens</h2>\n\n\n\n<p>Je commence par revenir aux sources, j&#8217;ai besoin de ralentir, de poser mes envies pour savoir où j&#8217;en suis, de faire autre chose. Je rentre en Bretagne et je m&#8217;installe à Saint-Malo près de ma famille. Mon premier désir, c&#8217;est de me réapproprier mon temps. Sept ans dans le sud… ce qui m&#8217;a manqué le plus c&#8217;est la mer. Je sais bien que j&#8217;avais la méditerranée à côté, mais étrangement ça ne me fait pas le même effet. J&#8217;ai toujours eu envie de faire du surf, alors j&#8217;achète une vieille planche d&#8217;occasion, une combinaison, et je vais à l&#8217;eau presque tous les jours ! Ça me vide l&#8217;esprit et me donne confiance en moi, je n&#8217;ai jamais été un grand sportif, mais là, j&#8217;accroche.</p>\n\n\n\n<p>Je ne suis pas vraiment doué de mes mains, on ne peut pas dire que j&#8217;ai appris à le faire non plus. Je veux apprendre, avec les problématiques de l&#8217;écologie et du soutenable en tête. Je m&#8217;inscris à des chantiers participatifs et je rencontre des gens tellement intéressants. On partage notre expérience, nos savoirs, des moments de vie… et ça fait du bien.</p>\n\n\n\n<p>Je recommence à lire beaucoup, des livres de science-fiction, de fantasy, des essais, des classiques, mais aussi des discussions sur des forums et notamment ceux de wordpress.org.</p>\n\n\n\n<div class=\"wp-block-kadence-image kb-image6298_33c6f2-eb\"><a href=\"https://heropress.com/wp-content/uploads/2023/12/4-shifting-1.jpg\" class=\"kb-advanced-image-link\"><img width=\"1024\" height=\"512\" src=\"https://heropress.com/wp-content/uploads/2023/12/4-shifting-1-1024x512.jpg\" alt=\"Two pictures in one.  On the left, someone surfing in the distance.  On the right a man holding a wooden framework.\" class=\"kb-img wp-image-6324\" /></a></div>\n\n\n\n<p>Je tombe sur une discussion concernant la création de site WordPress avec un smartphone. &#8220;Tiens c&#8217;est possible un truc pareil ?&#8221; Au fil de la discussion, je vois passer le nom d&#8217;un contributeur : <a href=\"https://heropress.com/essays/alice-robert-and-wordpress/\">Mark-Andrew</a>. Je visite son site et je prends une claque, le gars produit des sites gratuitement pour les personnes qui en ont besoin &#8220;Free Websites for good Humans&#8221;. C&#8217;est tout simple, mais je trouve ça super inspirant. Pour moi, Mark-Andrew a trouvé comment donner du sens à ses compétences et à accorder le tout avec son mode de vie.</p>\n\n\n\n<p>C&#8217;est ça que je veux faire. J&#8217;ai énormément appris sur l&#8217;écosystème WordPress et je continue chaque jour, pourquoi ne pas essayer d&#8217;en faire bénéficier ceux qui en auraient besoin ? Cela aurait du sens !<br />Voilà le chemin sur lequel je veux voyager, rendre accessible cette solution ouverte, gratuite et communautaire à tous ceux qui en ont besoin pour s&#8217;exprimer et créer. Pour aller plus loin, j&#8217;ai aussi envie de contribuer à la communauté WordPress, je pense commencer par la traduction en français, mais j&#8217;espère avoir le plaisir de contribuer aussi au nouvel éditeur de site que je trouve juste génial. On verra bien !</p>\n\n\n\n<p>WordPress à appris au gamin touche-à-tout à se faire confiance et se sentir utile. Alors pour ça, merci. Et merci Mark-Andrew, j&#8217;espère qu&#8217;on se rencontrera pour une session glisse.</p>\n\n\n\n<p>Merci d&#8217;avoir pris le temps de me lire <img src=\"https://s.w.org/images/core/emoji/14.0.0/72x72/1f60a.png\" alt=\"?\" class=\"wp-smiley\" /></p>\n</div></div>\n<p>The post <a href=\"https://heropress.com/essays/being-useful-to-people-with-wordpress/\">Being useful to people, with WordPress &#8211; Être utile aux autres, avec WordPress</a> appeared first on <a href=\"https://heropress.com\">HeroPress</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 27 Dec 2023 08:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Quentin Le Duff\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:16;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"WordPress.org blog: WP Briefing: Episode 69: Reflections on State of the Word\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=16654\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://wordpress.org/news/2023/12/episode-69-reflections-on-state-of-the-word/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:10692:\"<p>In this episode, WordPress Executive Director Josepha Haden Chomphosy reflects on the recent 2023 State of the Word, which took place in Madrid, Spain, and some of the highlights of the work across the WordPress open source project.</p>\n\n\n\n<p><em><strong>Have a question you’d like answered? You can submit them to&nbsp;<a href=\"mailto:wpbriefing@wordpress.org\">wpbriefing@WordPress.org</a>, either written or as a voice recording.</strong></em></p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Host:&nbsp;<a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a><br />Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br />Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br />Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br />Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul>\n<li><a href=\"https://wordpress.org/news/2023/12/state-of-the-word-2023-recap/\">State of the Word Recap</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/project/2023/05/17/wordpress-contributor-mentorship-program-pilot-program-proposal/\">WordPress Contributor Mentorship Program: Pilot Program Proposal</a></li>\n\n\n\n<li><a href=\"https://developer.wordpress.org/news/\">WordPress Developer Blog</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/project/2023/12/22/wordpress-end-of-year-celebrations/\">WordPress End of Year Celebrations!</a></li>\n\n\n\n<li><strong>Small List of Big Things</strong>\n<ul>\n<li><a href=\"https://make.wordpress.org/openverse/2023/12/11/introducing-enhanced-content-safety-features-on-openverse/\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing Enhanced Content Safety Features on Openverse</a>&nbsp;&#8211; Introducing new features for enhanced content safety on Openverse. </li>\n\n\n\n<li><a href=\"https://wordpress.org/news/2023/12/alert-wordpress-security-team-impersonation-scams/\" target=\"_blank\" rel=\"noreferrer noopener\">Alert: WordPress Security Team Impersonation Scams</a>.</li>\n\n\n\n<li><a href=\"https://make.wordpress.org/plugins/2023/12/02/join-the-plugin-review-team/\" target=\"_blank\" rel=\"noreferrer noopener\">Join the Plugin Review Team!</a> &#8211; The Plugin Review Team is looking for new members; the deadline to apply is on December 31, 2023.</li>\n</ul>\n</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts</h2>\n\n\n\n<span id=\"more-16654\"></span>\n\n\n\n<p>[00:00:00] <strong>Josepha:</strong> Hello everyone, and welcome to the WordPress Briefing. The podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. I’m your host, Josepha Haden Chomphosy. Here we go.</p>\n\n\n\n<p>[00:00:28] (Intro music)&nbsp;</p>\n\n\n\n<p>[00:00:40]&nbsp;<strong>Josepha:</strong> We wrapped up State of the Word earlier this month, and while I was sitting there being the only person to clap for the love of cake, I realized just how much we have been able to accomplish this year. And on the one hand, I shouldn&#8217;t be surprised.</p>\n\n\n\n<p>After all, progress is radical over time yet incremental in time. But all told, 2023 has been a big year for WordPress. There&#8217;s been some radical progress in a few places. There are the things you know because you&#8217;ve heard them all year. You heard them in State of the Word.</p>\n\n\n\n<p>We turned 20, for instance. We shipped three on-time releases. We had three well-organized flagship events, and we prototyped essential parts of phase 3. But there&#8217;s a lot of work that happens outside of flagship events and software releases, and I&#8217;d like to highlight a few examples of operational excellence in our community and ecosystem.</p>\n\n\n\n<p>[00:01:31] <strong>Josepha:</strong> First highlight goes to the contributors who are building community. Going back to 2021, we&#8217;ve been working to bring people back together in person.</p>\n\n\n\n<p>And in that year, we had 19 events. In 2022, we had 24 events, so a modest increase of just over 30%. But then, in 2023, the WordPress community banded together on a campaign to reignite passion in our Meetup groups and encourage playfulness in our WordCamp planning. And not only did we see a 57% increase in active Meetup groups, But we also saw a 116% increase in WordCamps, 54 WordCamps in all. That&#8217;s about a third of the way to our all-time annual high of 142.</p>\n\n\n\n<p>And to complement these in-person opportunities, Learn also shipped 104 pieces of new content and hosted 258 online workshops because location should never be a barrier to entry for joining WordPress.&nbsp;</p>\n\n\n\n<p>[00:02:32] <strong>Josepha:</strong> Second highlight goes to the contributors who are managing our directories. We do have a lot of directories. We have Plugins, Themes, Photos, Block plugins. We got a lot.</p>\n\n\n\n<p>And I&#8217;m sure that everyone saw the consistent and borderline pleading calls to join the Plugin team this year. And for folks who&#8217;ve been around a bit, you probably recall a similar set of consistent and pleading calls to join the Theme team a few years back. Concurrent with the work to refill that contribution pipeline, folks over in Meta and across the project generally, were working on automating as many checks as possible, loosening guidelines where it was reasonable, and modernizing as many processes as we could.</p>\n\n\n\n<p>I&#8217;m happy to share that the theme wait time is at a historic low, with their longest wait sometimes just at a week. And as anxious as I am about the plugin wait times, we&#8217;re actually seeing a lot of progress there as well. As we follow a process similar to the one that we did on themes, I imagine it&#8217;s only gonna get better. So, in 2023, we&#8217;ve onboarded six new team members. And since September, the number of plugins awaiting initial review has been cut in half.</p>\n\n\n\n<p>And then coming up in Q1 of 2024, we&#8217;ll have a project focused entirely on automating as many checks as possible. So I still need you, but I also need you to know that your work there matters and is having an impact.</p>\n\n\n\n<p>[00:03:55] <strong>Josepha:</strong> The third highlight goes to the contributors who are doing outreach. This year, we launched a mentorship program with an 89% completion rate because we&#8217;ve seen time and again that our most prolific contributors had someone at the start that they felt safe asking dumb questions with. We launched and nurtured the developer blog, which was a need identified by the community because there was no place for intermediate and advanced developers to get excited about their cool explorations. And there were 53 posts there this year with thirteen thousand views, which is a 251% increase for the record, which is a ridiculous increase, but it&#8217;s a lot. Thirteen thousand views is a lot.</p>\n\n\n\n<p>We have focused on documentation as we suggested in Porto of 2022. And marketing, I know not always our favorite topic, but marketing, our ability to talk about ourselves to more than just ourselves, has increased dramatically this year.&nbsp;</p>\n\n\n\n<p>Not only have we started rolling out a modern design across our website, but we also are present and engaged on eight different platforms with 20-plus episodes of this very podcast and also video content that netted us seven and a half million views this year. That&#8217;s a lot of numbers, and there&#8217;s a post that goes with it.</p>\n\n\n\n<p>[00:05:10] <strong>Josepha:</strong> Check out the show notes. But if you&#8217;re not gonna check out the show notes because you listen to this on Pocket Casts or Google or something, go to make.WordPress.org/project, and it&#8217;ll be over there. But the point is, it&#8217;s been a banner year for the software, and I am grateful for every tester, designer, and developer that showed up for it. But I also know that what makes WordPress truly irreplaceable is our ecosystem, and it&#8217;s contributions like this and the contributors who do them that make our ecosystem vibrant and responsive and thriving on into the future.</p>\n\n\n\n<p>So, thank you all for the contributions you make to WordPress. Thank you for the shining example of how to do open source at scale, and thank you for another great year together.&nbsp;</p>\n\n\n\n<p>[00:06:04] <strong>Josepha:</strong> Which brings us now to our small list of big things. It is indeed a small this time. First up, I would like to introduce our enhanced content safety features on Openverse. By default, search results now exclude openly licensed media containing sensitive textual content. But this new feature adds additional filtering based on titles, tags, and descriptions of the work as well.</p>\n\n\n\n<p>[00:06:27] <strong>Josepha:</strong> The second thing on our small list of big things is that there is just a general alert. There&#8217;s a WordPress security team impersonation scam that&#8217;s going on out there. The team is aware of multiple ongoing phishing scams impersonating both the WordPress team and the WordPress security team in an attempt to convince administrators to install a plugin on their website which contains malware. I&#8217;ll include a link to that post just in case you have anyone that you think might need to be aware of that, but also all of our site administrators know. Like, WordPress is not gonna email you asking for passwords or anything ever. </p>\n\n\n\n<p>[00:07:02] <strong>Josepha:</strong> And item number three, I would like you to join the Plugin review team. I know I just said it in the body of the episode. But, the Plugin review team is looking for new members still who believe in our mission of guiding plugin authors in responsibly transforming their innovative ideas into reality and ensuring a great WordPress plugin experience for end users. There is a deadline to apply; it&#8217;s December 31st. And so you can get that done over the holidays, over a glass of eggnog if that&#8217;s how you choose to celebrate whatever it is that you do. </p>\n\n\n\n<p>And that&#8217;s it for your small list of big things.&nbsp;</p>\n\n\n\n<p>Don&#8217;t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You&#8217;ll get a friendly reminder whenever there&#8217;s a new episode. If you liked what you heard today, share it with a fellow WordPresser. Or, if you had questions about what you heard, you can share those with me at wpbriefing@WordPress.org. I&#8217;m your host, Josepha Haden Chomphosy. See you again in a couple of weeks.&nbsp;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 26 Dec 2023 12:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:17;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:49:\"Do The Woo Community: Goodbye 2023 and Hello 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=78744\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://dothewoo.io/goodbye-2023-and-hello-2024/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:345:\"<p>As we look at the past year, and what 2024 holds, we are growing even more globally and elevating more voices. </p>\n<p>&gt;&gt; The post <a href=\"https://dothewoo.io/goodbye-2023-and-hello-2024/\">Goodbye 2023 and Hello 2024</a> appeared first on <a href=\"https://dothewoo.io\">Do the Woo - a WooCommerce and WordPress Builder Podcast</a>	.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 21 Dec 2023 13:12:15 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:18;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"WPTavern: #104 – Thomas Fanchin on Community Engagement in WordPress Sponsorship\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=151915\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:96:\"https://wptavern.com/podcast/104-thomas-fanchin-on-community-engagement-in-wprdpress-sponsorship\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:42029:\"Transcript<div>\n<p>[00:00:00] <strong>Nathan Wrigley:</strong> Welcome to the jukebox podcast from WP Tavern. My name is Nathan Wrigley.</p>\n\n\n\n<p>Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, community engagement in WordPress sponsorship.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast, player of choice, or by going to WPTavern.com forward slash feed forward slash podcast. And you can copy that URL into most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to WPTavern.com forward slash contact forward slash jukebox, and use the form there.</p>\n\n\n\n<p>So on the podcast today, we have Thomas Fanchin. Thomas is a WordPress enthusiast and is the partnership manager for Weglot, which is a solution for translating websites, not limited to WordPress.</p>\n\n\n\n<p>His role means that he&#8217;s immersed in the WordPress community. He&#8217;s passionate about connecting with, and learning from, others in the community. Thomas talks on the podcast about Weglot&#8217;s involvement in WordPress initiatives and events.</p>\n\n\n\n<p>We get into how they decide what to sponsor, and what they hope to get in return. Thomas discusses the difficulties in tracking the effectiveness of marketing efforts at events. They&#8217;ve tried all manner of approaches, and we chat about the complex nature of measuring the return on investment, and whether it&#8217;s enough to have brand visibility as the only outcome.</p>\n\n\n\n<p>The conversation turns to the unique engagement opportunities within the WordPress and open source community. And whether these events are different from other, more corporate, events held elsewhere.</p>\n\n\n\n<p>Weglot operates both within and beyond the WordPress ecosystem, and Thomas shares the company&#8217;s focus on adaptability and replication in other communities. While profitability comparisons between WordPress and Shopify events are not easy to measure, thomas acknowledges both platforms are strong partners for Weglot, expressing interest in engaging with new content management systems and communities.</p>\n\n\n\n<p>Thomas wants to explore some innovative sponsor initiatives beyond typical events in the near future. He thinks that guest posts, supporting meetups, and sharing personal expertise might be potential ways for companies to effectively engage in the WordPress space.</p>\n\n\n\n<p>But not everything is new, and Thomas talks about Weglot&#8217;s approach towards flagship events, like WordCamp Asia and WordCamp US. They are hard at work already figuring out what they&#8217;re going to bring along, and how they&#8217;re always trying to think outside of the box.</p>\n\n\n\n<p>If you&#8217;re interested in learning about the intricacies of sponsorship, the impact of sponsored engagements at events, and the future landscape of sponsor initiatives within the WordPress community, this episode is for you.</p>\n\n\n\n<p>If you&#8217;re interested in finding out more, you can find all of the links in the show notes by heading to WPTavern.com forward slash podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>And so, without further delay, I bring you Thomas Fanchin.</p>\n\n\n\n<p>I am joined on the podcast today by Thomas Fanchin. Hello, Thomas.</p>\n\n\n\n<p>[00:03:46] <strong>Thomas Fanchin:</strong> Hey. How&#8217;s it going?</p>\n\n\n\n<p>[00:03:48] <strong>Nathan Wrigley:</strong> Good, thank you. Very nice to have you on the podcast. We&#8217;ve intended to do this podcast before, but we had some gremlins and so we finally got to it. And I appreciate you staying the course, Thomas. Really appreciate it.</p>\n\n\n\n<p>Just to give people some context, we&#8217;re going to be talking a little bit about sponsorship, perhaps about events today. But I guess it would be important to give you an opportunity to say who you are, and why your voice matters in this space. So a little time for a bio. Would you just tell us, Thomas, who you are and what your background is with WordPress. Who you work for, that kind of thing.</p>\n\n\n\n<p>[00:04:17] <strong>Thomas Fanchin:</strong> Oh gosh. That&#8217;s a lot of information. I&#8217;m going to try to stay brief. Who am I? I work at Weglot, as a partnership manager there. My day to day task consisting interacting with tech partners, but also a lot with communities, including WordPress.</p>\n\n\n\n<p>I started my journey within WordPress during my time when I was a student. I wanted to create a website. It was a pet website, back in the days I wanted to launch my own business. So that&#8217;s how I discovered WordPress. But I didn&#8217;t know anything about the community. I was trying to do everything by myself.</p>\n\n\n\n<p>When I started to work at Weglot, that&#8217;s when I started to interact a little bit with people from the community, meetup organiser, WorldCamps, organisers. But also just people doing podcasts and other things, inside of WordPress. Once you get to interact with people inside of the WordPress community, you&#8217;re just always going to talk with a lot of people, and do a lot of stuff around WordPress. So that&#8217;s how I got into where I&#8217;m right now today</p>\n\n\n\n<p>[00:05:23] <strong>Nathan Wrigley:</strong> We should probably explain exactly what Weglot does, because people may or may not understand what it does. But obviously it puts you squarely in the international localisation space. So just give us a, again, almost like a bio for Weglot. What does it do?</p>\n\n\n\n<p>[00:05:36] <strong>Thomas Fanchin:</strong> Yeah. So Weglot is basically a transition plugin, that allow you to translate our website into multiple language. It&#8217;s super simple plugin to use. It&#8217;s easy to set up. If you ever want to try it, just go for it and let us know what are your thoughts about it?</p>\n\n\n\n<p>[00:05:52] <strong>Nathan Wrigley:</strong> Okay, so we&#8217;re going to talk a little bit today about the WordPress community, and about decisions that Weglot have made, in terms of where their endeavors lie. Obviously, every company in the WordPress space would love to grow and grow, and one of the ways that people do that is to sponsor events. They might sponsor particular online events, or WordCamps, and things like that.</p>\n\n\n\n<p>So we&#8217;re going to dig into that a little bit. We&#8217;re not talking about what you&#8217;re going to do in the future, that&#8217;s up to you to decide. But in the past, what kind of things have Weglot done to get themselves out there in front of the WordPress community?</p>\n\n\n\n<p>[00:06:27] <strong>Thomas Fanchin:</strong> We have sponsored quite a few WordCamps and meetups, in the past. During my first year, we&#8217;ve sponsored around 50 WordCamps, and it was almost the same with the meetups. Like, we sponsored maybe 30 meetups, something like that. Which was great. There was definitely a lot of logistic behind it.</p>\n\n\n\n<p>And back then, we were thinking about becoming global sponsors. Because at some point it was hard for us to keep up with all the events, and for logistic matters too. We thought about it. And also, we were starting to think, yeah, what&#8217;s the next big move? What can we do more? What can we do better?</p>\n\n\n\n<p>So we tried the global sponsorship, for two years now. It was also super interesting. With the global sponsorship came also new challenges. We also started to invest more into Five for the Future. I would say, yeah, we&#8217;re still super invested and trying to support more initiatives, and support more of the WordPress community.</p>\n\n\n\n<p>[00:07:31] <strong>Nathan Wrigley:</strong> When you sit down with all of the decision makers in Weglot, how do you decide what it is that you are going to do? Because, obviously I&#8217;m not a sponsor, I have never sponsored anything, but I&#8217;ve spoken to quite a few people from different companies. And if we just take the example of WordCamp, let&#8217;s just stick with WordCamp and maybe some of the bigger events.</p>\n\n\n\n<p>My understanding is that most of the companies who support that with sponsorship, they don&#8217;t generally think about it as something which they can measure a return on investment immediately. So let&#8217;s say that they sponsor, and they put $50,000 into sponsoring a particular WordCamp. They&#8217;re not thinking, okay, we need to get that $50,000 back, or $100,000, or some multiple thereof.</p>\n\n\n\n<p>It&#8217;s more about just being a good citizen. Making sure that people are aware that the company exists. And we&#8217;re in financial times at the moment, where every dollar spent is really something that has to be thought about. So I just wondered if you wanted to give us an idea, why do you sponsor? Why have you been a global sponsor? What have you hoped to get out of it, and has it delivered what you wanted?</p>\n\n\n\n<p>[00:08:40] <strong>Thomas Fanchin:</strong> It&#8217;s another big question. So I&#8217;m going to try to reply with as much elements as I can. I think, first of all, it depends on the company culture. So if you are a company and you were built, or you are based, around one specific community, then it becomes easier for you to just talk about budget for the community support. Because, I mean, the company is originally based around it. Maybe the owners are already aware of what it is.</p>\n\n\n\n<p>And if you take, for example, Weglot, for us, the community, it&#8217;s equel feedback. So a lot of people from the team used to do support tickets, back in the days. And a lot of us are still doing it. So it make the connection between the users, the community, the support, which is our frontline, and the company. So it&#8217;s just a connection for us. Which can help us when it comes to decisioning to, yeah, we&#8217;re going to support this, or we&#8217;re going to sponsor this event.</p>\n\n\n\n<p>The other part that is also super important, obviously is the visibility part. You mentioned it. It&#8217;s super important for us to be visible, for people to be aware of the product, of what it does.</p>\n\n\n\n<p>And there is also the giving back part. Because obviously you are a company, you are growing and it&#8217;s good. But when you grow, you make the community also, the people that help you to grow, grow with you. So basically, it&#8217;s like creating a win win situation between your company growth, and the community.</p>\n\n\n\n<p>I think when you combine the three, it&#8217;s let&#8217;s say, easier to set up budget, and to have this type of discussion. And it also depends maybe on your marketing strategy too. We can get into that.</p>\n\n\n\n<p>For us, we divided into two type of strategies. So there is growth marketing, and there you have some KPIs, and it&#8217;s based on performance. And you have brand marketing. Brand marketing is not based on performance. But the Weglot brand, it&#8217;s combined with community, and with events. So we cannot dissociate both, which is good for us as a brand, and good also for the community. And it&#8217;s not based on performance.</p>\n\n\n\n<p>The thing that mattered to us, is that the product, again, is visible. And when someone think about multilingual, we want him to think about Weglot. We know that there are agencies, freelancers, partners, people within the WordPress space, but also outside of the WordPress space, who think about Weglot, because they have met us somewhere in Asia, during WordCamp Asia, or at an event five years ago, or at a meetup, or during a conference. But it&#8217;s hard to track that. But we know that it&#8217;s working.</p>\n\n\n\n<p>[00:11:23] <strong>Nathan Wrigley:</strong> When you say you know that it&#8217;s working, is that just an intuition that you anecdotally hear that people, when you maybe ask them, where did you hear about us? It may have been that they can link back to a sponsorship at a particular event. Or, is it more anecdotal than that? You just get a sense that there&#8217;s an uptick in sales immediately after events, and things like that.</p>\n\n\n\n<p>[00:11:43] <strong>Thomas Fanchin:</strong> Yeah. I think the tracking part is really hard to measure. We&#8217;ve tried a couple of things in the past, like coupon deals. It didn&#8217;t work out. We tried QR code too, because I know like a lot of us are trying to flash the QR code, and it wasn&#8217;t the best solution too. We tried to have people fill up forms. It wasn&#8217;t the best solution. And in terms of logistic, it&#8217;s just super hard to maintain.</p>\n\n\n\n<p>I know some companies are trying like this massive gift by participating an event, by entering your actual information, and so on. But I&#8217;m not sure that it has the best return on investment for them. It&#8217;s more a visibility thing, I think. I&#8217;m not sure. Maybe it&#8217;s working. If it&#8217;s working, it&#8217;s awesome and it&#8217;s cool. But I think it&#8217;s more a visibility matter.</p>\n\n\n\n<p>I think there is no real tracking that you can set up to measure this type of action. Which is why we separate both, and you have growth marketing and brand marketing. Both goals are set aside.</p>\n\n\n\n<p>[00:12:44] <strong>Nathan Wrigley:</strong> We are in a very interesting community, in that we&#8217;re quite unique I think. The open source movement, but WordPress particular. In that we turn up to these events, and we know that there&#8217;s going to be sponsors there, and we may interact with those sponsors. But on some level, the open source, the nature of open source has this kind of no sponsorship feel to it, if you know what I mean? There&#8217;s this kind of, everything is free, and we give our time for free, and all of that kind of thing.</p>\n\n\n\n<p>So I just wonder if you collide with that. You turn up to these events, you&#8217;ve paid a lot of money to be a part of the sponsorship area, and maybe the crowd that have turned up are not, you know, that willing to engage with you. Maybe in a different environment, a much more corporate environment, people would be willing to make that trade a little bit more, and they might be more willing to come and talk with you, because, I don&#8217;t know, they&#8217;ve got a different agenda.</p>\n\n\n\n<p>Do you sense that a little bit? Is there something about this community which makes it harder to advertise towards them? And if that&#8217;s the case, I presume that you have to keep juggling that.</p>\n\n\n\n<p>[00:13:45] <strong>Thomas Fanchin:</strong> I guess the goal is to try to be really innovative, in a way that people come and interact with you. So, it&#8217;s really your role, as a sponsor to try to make sure that you do not cross a certain line. And that everything that you put out there, in terms of content, the booth, the people that are here, the people with whom you are working to, are aligned with the community culture, with the company culture too. That way you make sure that people come and interact with you.</p>\n\n\n\n<p>I don&#8217;t see people as really like hostile toward us. Working at Weglot for the past five years, I&#8217;ve only had positive feedback about what we do inside of a community, and also about the product itself. From time to time, people don&#8217;t like it. It&#8217;s totally fine. And it&#8217;s good, because that way you can, yeah, like amazing feedbacks. To be honest, I don&#8217;t see anything wrong within the community and how it&#8217;s working out. From my perspective, and from the sponsor perspective too, I don&#8217;t know about what others might think, but that&#8217;s just my thoughts.</p>\n\n\n\n<p>[00:14:57] <strong>Nathan Wrigley:</strong> In your introduction, when you were describing Weglot, you mentioned that WordPress is one aspect of that. But I&#8217;m reading between the lines, I could be wrong. Is it the case that Weglot operates outside the WordPress ecosystem as well? And if that&#8217;s the case, do you have a different approach to your marketing in the different markets? So firstly, let&#8217;s answer that question. Does it operate outside of WordPress? And if the answer to that is yes, what kind of things do you bolt onto? Is it other CMSs, or what?</p>\n\n\n\n<p>[00:15:25] <strong>Thomas Fanchin:</strong> So the two founders of Weglot, they always had these goals of creating a solution for translation, that could be used on any website on the market. That was the purpose of the tool. We started to launch it on WordPress, but we also made a version for Shopify. And now you have this general integration that you can use on any website. And so the answer is yes. You can use Weget outside of WordPress.</p>\n\n\n\n<p>Regarding question two, I think it&#8217;s a similar approach. It might be because of the company culture, and because of where we started. WordPress is like a big part of what we do inside of different communities. We believe that what we are doing here is really positive. And if something is working, and it&#8217;s positive, what you are going to try to do is to replicate it in other communities.</p>\n\n\n\n<p>It&#8217;s really what we try to do, but at the same time, of course, you need to adapt yourselves to the other communities. Because, I don&#8217;t know, maybe it&#8217;s not the same people inside of a community. Maybe it&#8217;s more like corporate people. Maybe it&#8217;s people that are not interested about open source. Maybe it&#8217;s people who don&#8217;t know at all about how to code. I don&#8217;t know. There is various communities out there. And yeah, I would say like, we try to adapt ourself, and at the same time we try to replicate what&#8217;s working.</p>\n\n\n\n<p>[00:16:47] <strong>Nathan Wrigley:</strong> This is going to be a difficult question to answer, potentially, because you may not have the numbers hand. But do you know if, let&#8217;s take the example of Shopify. Do you know if Shopify gives Weglot a greater level of profitability? For every dollar spent on events, or on advertising on Facebook, or Google, or whatever it may be, wherever those dollars get spent. Do you know if there is a greater profitability in one of those communities, than there is in another?</p>\n\n\n\n<p>[00:17:15] <strong>Thomas Fanchin:</strong> That&#8217;s the big question. What I can say is that WordPress and Shopify, they are one of our big partners, with a strong attachment to WordPress. Because when the two founders launch Weglot, it was during WordCamp Paris. So that&#8217;s what I can say.</p>\n\n\n\n<p>I don&#8217;t have the specific numbers in mind, but it&#8217;s true that there is a lot of new communities and new CMSs out there that are emerging. And it&#8217;s definitely super interesting to interact with them for me as a partner manager. And to discover new CMSs, new communities, that comes with new people from like various communities out there.</p>\n\n\n\n<p>[00:17:54] <strong>Nathan Wrigley:</strong> So we&#8217;ve spent quite a bit of time talking about sponsoring events, but obviously sponsoring could be in all sorts of different directions. And I think you mentioned things like Five for the Future. I&#8217;m wondering if that&#8217;s something that Weglot explore. So, you know, if you&#8217;re listening to this podcast and you are working for a company, and you&#8217;re trying to think of innovative, interesting ways, and obviously you could sponsor a WordCamp, that one&#8217;s fairly straightforward.</p>\n\n\n\n<p>Are there any other things that you do? So for example, do you sponsor particular individuals to contribute to the code base? Do you sponsor some smaller events like meetups, or anything like that? Do you do things like Five for the Future, or any other things that we may not have heard of? So anything outside the normal typical WordPress events.</p>\n\n\n\n<p>[00:18:34] <strong>Thomas Fanchin:</strong> I think it&#8217;s a quite interesting topic, because I think like everyone within the WordPress space, like companies, they can do like various innovative initiatives. We are all like super, super busy with our agendas. But you could contribute by providing, I don&#8217;t know, guest posts, content in the areas where you are an expert. For example, for us it would be like multilingual.</p>\n\n\n\n<p>So if you have a content team, or people from your content team that could help others. You could also, let&#8217;s say, help meet up organisers with their venues. At Weglot, from time to time, there is like this marketing community. They come to have breakfast at Weglot in the morning. It&#8217;s not cool for the employees because you get to work and everybody is eating, and you need to work. You could also do that.</p>\n\n\n\n<p>From a personal standpoint, I did a couple of talks during meetups, around multilingual. I mean, I&#8217;m not the best. I&#8217;m sure there is plenty of people with more knowledge than me. But I have my own expertise, and my experience, and I can share it. And so far I&#8217;ve received just positive feedbacks. There is various stuff that you could do at a personal level inside of a company.</p>\n\n\n\n<p>And yeah, of course we are also doing Five for the Future. We are sponsoring, I think, right now, three contributors inside of the community team, and the Polyglot team too. It&#8217;s quite interesting. It&#8217;s something totally new for us. We never did it in the past. And what we try to have various people who are really enthusiastic about the community, and who loves to do plenty of stuff. It will be like, I don&#8217;t know, recruitment, just someone that would come like to the Weglot team and work. We try to have the same type of people with whom we&#8217;re collaborating there, which is awesome.</p>\n\n\n\n<p>We also supported, you mentioned meetups, we also supported a few meetups in different ways, because we try to always adapt the budget. And also the way that we support those meetups, because some of them, they need money for the venue. Other needs equipment. And there is like layers of people out there who have specific needs, so we try to adapt ourself.</p>\n\n\n\n<p>We&#8217;re also doing something quite interesting. There&#8217;s the Weglot community there, where we invite our ambassadors, inside of the company, for one or two days. And they get to meet everyone from the company, and they get to teach about what they do inside of specific communities, and how it helps Weglot.</p>\n\n\n\n<p>It&#8217;s super interesting because it helps the company culture. When you are growing, and you have more and more people coming inside of the company, it&#8217;s interesting to learn the basics, but also to understand what we are doing inside of WordPress, or inside of other communities too.</p>\n\n\n\n<p>Because obviously for us, it&#8217;s simple. We know what the community is about. We know what we&#8217;re doing. We know what&#8217;s WordPress, what&#8217;s a meetup, what&#8217;s a WordCamp. But maybe like for others, it&#8217;s a little bit more, not hard to understand, but there is less visibility on this type of action. Which is why it&#8217;s super interesting to have community people to come and just interact with the team.</p>\n\n\n\n<p>One thing that is quite interesting, because you mentioned that we are present on different communities, and we also have different ambassadors. And this year we&#8217;re making a community day in March, if I&#8217;m right. If I&#8217;m wrong, my event manager is going to be mad at me. And some of them will be outside of WordPress. And they would meet each other and attend like conference during the day, and teach to each other what they do in different space. And also about their approach, because it&#8217;s not the same approach. So it&#8217;s going to be quite interesting to have those type of interaction. But yeah, maybe I&#8217;m being too long.</p>\n\n\n\n<p>[00:22:12] <strong>Nathan Wrigley:</strong> No, that&#8217;s really interesting. You mentioned the ambassadors. Who are they then? it sounds like they&#8217;re people who are closely aligned with what you do, but not employees. They&#8217;re just people that use your services and products, but they&#8217;re not on the payroll. But they&#8217;re willing to give some of their time over to your endeavors. That&#8217;s interesting.</p>\n\n\n\n<p>[00:22:28] <strong>Thomas Fanchin:</strong> Yeah. The ambassador program is something that we have put together because we started to sponsor quite a few WordCamps. And it was hard for us to be able to travel from point A, to point B, to point C. You could imagine having an event in France, another one in Spain, and another one in England. So it&#8217;s hard to commute. At the end you would be like totally tired. And it&#8217;s not the goal. The goal is, of course, to have a nice balance between personal life and work life.</p>\n\n\n\n<p>We found out that there was plenty of people who were attending WordCamps, and were willing to do it for companies like us. We tried to find some community people who shared the same thoughts as we do, inside of Weglot. Love the product, want to talk about it, and want to participate inside of a community, That&#8217;s how it started.</p>\n\n\n\n<p>Now we have a few ambassadors who are working with us. We try now, since this year, it&#8217;s the first time that we did the community day, so we try to have the ones that are representing us in like various countries, to come up in Paris with us and discuss with the team.</p>\n\n\n\n<p>[00:23:40] <strong>Nathan Wrigley:</strong> That&#8217;s a really nice initiative. I like that. I also just like the fact that there&#8217;s people who are so into what you do as a product, that they&#8217;re willing to donate their time. It&#8217;s almost like a little microcosm of the WordPress project inside the Weglot project. You&#8217;ve got volunteers who are helping you out. Yeah. That&#8217;s fascinating.</p>\n\n\n\n<p>I&#8217;m going to just encourage the listeners of the podcast to go to the show notes, and I&#8217;m going to link to a piece on the make.wordpress.org website by Cate DeRosia. It was published on the 29th of November 2023, and it&#8217;s called, Should We Allow Sponsor Demo Rooms or Tracks at Events. I&#8217;m also going to link to a piece over on Post Status by Marieke van de Rakt. The name of that piece escapes me at the moment. But it was all about the WordPress community getting divided into participants on the one hand, and sponsors and companies on the other hand.</p>\n\n\n\n<p>And I&#8217;m interested about this. I&#8217;m interested to know from your perspective. Now we&#8217;ve talked a little bit about how you make a return on investment, or whether that&#8217;s necessary or not. But I&#8217;m wondering if, as the years have gone on, you mentioned that you&#8217;ve been involved in WordPress for five years or more. Have you still got the same excitement for attending these kind of events, or do you wish there to be some kind of change?</p>\n\n\n\n<p>And in Cate DeRosia&#8217;s piece, she&#8217;s basically saying, do we need to think a little bit outside of the box in order to get sponsors to attend these events? It sounds, the undercurrent, I guess is that it&#8217;s harder than ever to get the sponsors, enough sponsors, to cover the cost of the events.</p>\n\n\n\n<p>So I&#8217;m just wondering if the people in the comments, you have any ideas on how your sponsor dollars could be spent? Such that you feel you&#8217;re getting more value than you are at the moment.</p>\n\n\n\n<p>[00:25:21] <strong>Thomas Fanchin:</strong> From a personal point of view, it&#8217;s definitely super amazing to be able to travel to this event. Because you get to travel from all over the globe, thanks to WordPress, which is super cool. I&#8217;ve never been in Asia, and I went to Bangkok earlier this year, which was awesome.</p>\n\n\n\n<p>And you get to spend time there with people with whom you have a close relationship now, thanks to WordPress. And people with whom you are friends now during this event, and that you&#8217;re not probably going to meet throughout the year, which is just amazing.</p>\n\n\n\n<p>And from a, more of a sponsor level, I would say maybe five years ago there was more engagement. If you take an event like WordCamp Europe, we&#8217;ve talked a little bit about it, let&#8217;s talk about it again here. Yeah there were for sure like, maybe more participants and more engagement in WordCamp Europe in Berlin, than maybe now the last WordCamp Europe in Athens. It was like a really huge event, with way more sponsors than five years ago.</p>\n\n\n\n<p>People I believe, at least that&#8217;s my thoughts, were a little bit lost with all the sponsors, and all the tracks, and everything that was happening. It was still an amazing event. I love it. It was awesome. But yeah, maybe there was a little bit less engagement.</p>\n\n\n\n<p>And there were also other events, like in Asia, where it was just like WordCamp Asia, was just amazing. I&#8217;ve spoke with so many people that were interested about the product, about what we do. And it was something new, because it was the first time too. So I guess we&#8217;ll see like this year, next year, and the coming years how it&#8217;ll evolve. But I&#8217;m sure it could be positive.</p>\n\n\n\n<p>Yeah, maybe right now there is less engagement. But if we go back to the beginning of this conversation, I think the job of a lot of sponsors here, is to try to be innovative to attract people. It could be your booth. It could be the activities that we are doing.</p>\n\n\n\n<p>I think right now it is just, we are at a stage where we should all start to think about outside of the box, and think about crazy ideas that we could put together, to have people come interact with your product. But also with what you do inside of a company.</p>\n\n\n\n<p>[00:27:44] <strong>Nathan Wrigley:</strong> Yeah, I think Cate&#8217;s piece really is raising that question. So, maybe it&#8217;s off the back of data saying what you&#8217;ve just said, where the engagement is maybe down. And it&#8217;s curious that you found that the engagement was up in WordCamp Asia. So maybe that&#8217;s because they were doing things differently. Maybe they had a different, just a whole different approach, and they&#8217;re trying innovative new things. Certainly speaking to some of the organisers, that was very much the intent, was to try out some new things. And from your perspective, that seems to work.</p>\n\n\n\n<p>But as attendees of the events will know, the ticket price is incredibly low. And that is largely offset by sponsors. And so if sponsors, like Weglot, determine that the engagement, it&#8217;s going down. Maybe we shouldn&#8217;t sponsor this particular event. That then jeopardises the event in the future. So Cate&#8217;s piece, I guess, is trying to figure out if there are things which would attract the sponsors.</p>\n\n\n\n<p>So she&#8217;s suggesting things like demo rooms, and various other things are suggested in the chat. But she&#8217;s thinking things like, could we have a standalone room just for demos, for sponsors? Would it be possible to offer them different kind of packages? What would those packages contain? Could there be maybe some, I don&#8217;t know, an event which is at the end of the event as a whole, where the sponsors get up and get to give away prizes or something like that.</p>\n\n\n\n<p>The point is thinking out the box. And we did an episode a few weeks ago, which again I&#8217;ll link to in the show notes, where we&#8217;re talking about next gen events. And all of that, again, seems to be talking about a picture of, these events are after the pandemic at least. We&#8217;re struggling to get them back. We&#8217;re struggling for the sponsors to be interested. We&#8217;re struggling to get the numbers back. And so being innovative matters.</p>\n\n\n\n<p>Do you think that you&#8217;ll be, in the next five years, sponsoring these events at the same level, or do you have an intuition that you&#8217;ll be going your own route and trying things own way?</p>\n\n\n\n<p>[00:29:32] <strong>Thomas Fanchin:</strong> Yeah. If we&#8217;re talking about the flagship events, I know that next year we will still support all of them, which is great. I already know that for WordCamp Europe, we are going to have a really nice booth there. And everyone is right now working to be as innovative as possible, to make sure that everyone has a super nice experience entering into the Weglot booth. I hope it&#8217;s going to be amazing.</p>\n\n\n\n<p>In WordCamp Asia, I know that we are working right now on the booth, the concept and everything that we&#8217;re going to do there, which is awesome. And I think it&#8217;ll be the same for WordCamp US.</p>\n\n\n\n<p>On a more global perspective, I know that this year, we are not going to be global sponsors. But the reason behind it, is that we want to diversify the way that we support WordPress. And we are going to try to invest more into new initiatives, but also into contribution space, and into Five for the Future.</p>\n\n\n\n<p>But yeah, it doesn&#8217;t mean that we are stopping anything. We are still going to support the flagships, and other WordCamps too. We are going to be just more selective into the WordCamps that we are supporting.</p>\n\n\n\n<p>But I think, for us, it&#8217;s more the logistics behind supporting like all the events. It was hard to follow up. And we always had that goal in mind, that if we were going to be global sponsor, we wanted to have someone representing us in all the WordCamps.</p>\n\n\n\n<p>And unfortunately, we were not able to maintain that. It&#8217;s cool, not cool, but it&#8217;s like amazing to support all these events. But you need to make sure that, at least you have someone out there, and not only is there like an empty table with no goodies or with some goodies and no one there.</p>\n\n\n\n<p>And even the logistic behind like sending goodies in like, all the places in the world, it&#8217;s like crazy. And we were lucky. Now we have our event manager who is working with us, and she put together an amazing program for the goodies itself. So it was like something that she set up only for that. And we were able to work with ambassadors from a lot of places, which is also like super cool, because now we have more and more people working with us. But still it was hard for us to be able to be present everywhere, as we wanted to. So it&#8217;s part of the reason why. What was the initial question again? Maybe I got lost.</p>\n\n\n\n<p>[00:31:57] <strong>Nathan Wrigley:</strong> Yeah, it was really about whether or not you see the landscape in the next five years being the same as in the last five years. So, obviously money is tight everywhere.</p>\n\n\n\n<p>[00:32:07] <strong>Thomas Fanchin:</strong> I was speaking about this year, and about how we were going to support also like meetups too. So, I&#8217;m in touch with some meetup organisers too, and we&#8217;re going to support their meetups.</p>\n\n\n\n<p>I know that a lot of sponsors are struggling, and as we talk about it earlier, it&#8217;s hard to keep a track on everything that we&#8217;re doing. And for sure, if there is room for new types of sponsorship, or new types of visibility action that we can put together, it would be awesome.</p>\n\n\n\n<p>The thing that you have to keep in mind, is that it&#8217;s cool to have these new ideas, but we need to make sure that it aligns with the community. And that we don&#8217;t cross that line that we spoke about earlier. The more that people are positive about the new ideas that we have, and the better it is for us, because it means more people are going to engage.</p>\n\n\n\n<p>The last thing that you want to have is to put out there like some, I don&#8217;t know, new ideas, or new things to get more visibility. And what is going to happen is that you have less engagement, and then sponsors are going to be, okay, it&#8217;s not working. There is less engagement than before.</p>\n\n\n\n<p>[00:33:13] <strong>Nathan Wrigley:</strong> Yeah. I think the endeavor at the moment seems to be to try a lot of these new ideas out on what they&#8217;re calling next gen events. Whether that name will stick around or not, I don&#8217;t know. But the intention, really, is to try these out on the smaller events. So try out some new things, try a different approach at a variety of different events. Who knows what that will be, but there was an example of a much smaller, newer event in the UK not that long ago. See how they go, and see if any of the ideas from those can percolate up into the bigger events, possibly.</p>\n\n\n\n<p>But you&#8217;re right, you risk alienating the community at your peril. If at the end of the day you go over a boundary that the community seemingly can&#8217;t tolerate, then you risk polluting the entire river, which would be a complete disaster.</p>\n\n\n\n<p>So I guess we&#8217;re going to see. Let&#8217;s see how these things change in the future. Let&#8217;s see how companies cope with the realities of post 2023. Over the next few years, see what their purse strings are like, and let&#8217;s hope these events are continued to be sponsored by companies like Weglot.</p>\n\n\n\n<p>Thomas, just a quick one. If anybody has listened to this and thought, do you know what, I&#8217;m struggling with the same sorts of things, it would be nice to chat to Thomas, see if there&#8217;s any alignment. Maybe there&#8217;s some sort of opportunities to work together. Where would be the best place to get in touch with you?</p>\n\n\n\n<p>[00:34:24] <strong>Thomas Fanchin:</strong> Maybe on LinkedIn. You could all reach out to me on LinkedIn. I&#8217;m not posting every day, but i&#8217;m really reachable by message. So if anyone wants to reach out, talk about WordPress, talk about Five for the Future, or contribution, or you have a new podcast idea, you&#8217;re looking for support. Or you just want to discuss a little bit about partnership, feel free to reach out to me there.</p>\n\n\n\n<p>I also have a Twitter account. It&#8217;s my name, so Thomas Fanchin. Have a look at it on both LinkedIn and Twitter. You will find me, I&#8217;m almost sure.</p>\n\n\n\n<p>And otherwise, you could just reach out to the support team. If you want to reach out, support@weglot.com, and just say that you want to talk with Thomas, and I would be tagged. So that&#8217;s also easy if you want to reach out to me. So yeah, it up to you.</p>\n\n\n\n<p>[00:35:14] <strong>Nathan Wrigley:</strong> Thank you Thomas. I really appreciate you talking to me on the podcast today. Thanks so much indeed.</p>\n</div>\n\n\n\n<p>On the podcast today we have <a href=\"https://www.linkedin.com/in/thomas-fanchin-b31333137/\">Thomas Fanchin</a>.</p>\n\n\n\n<p>Thomas is a WordPress enthusiast and is the partnership manager for <a href=\"https://www.weglot.com/\">Weglot</a>, which is a solution for translating websites, not limited to WordPress. His role means that he’s immersed in the WordPress community. He’s passionate about connecting with, and learning from, others in the community.</p>\n\n\n\n<p>Thomas talks on the podcast about Weglot&#8217;s involvement in WordPress initiatives and events. We get into how they decide what to sponsor and what they hope to get in return.</p>\n\n\n\n<p>Thomas discusses the difficulties in tracking the effectiveness of marketing efforts at events. They’ve tried all manner of approaches, and we chat about the complex nature of measuring the return on investment, and whether it’s enough to have brand visibility as the only outcome.</p>\n\n\n\n<p>The conversation turns to the unique engagement opportunities within the WordPress and open source community, and whether these events are different from other, more corporate, events held elsewhere.</p>\n\n\n\n<p>Weglot operates both within and beyond the WordPress ecosystem, and Thomas shares the company&#8217;s focus on adaptability and replication in other communities. While profitability comparisons between WordPress and Shopify events are not easy to measure, Thomas acknowledges both platforms as strong partners for Weglot, expressing interest in engaging with new content management systems (CMS) and communities.</p>\n\n\n\n<p>Thomas wants to explore some innovative sponsor initiatives beyond typical events in the near future. He thinks that guest posts, supporting meetups, and sharing personal expertise might be potential ways for companies to effectively engage with the WordPress space.</p>\n\n\n\n<p>But not everything is new, and Thomas talks about Weglot&#8217;s approach towards flagship events like WordCamp Asia and WordCamp US. They are hard at work already figuring out what they’re going to bring along and how they’re always trying to think outside the box.</p>\n\n\n\n<p>If you&#8217;re interested in learning about the intricacies of sponsorships, the impact of sponsor engagement at events, and the future landscape of sponsor initiatives within the WordPress community, this episode is for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links</h2>\n\n\n\n<p><a href=\"https://wordpress.org/five-for-the-future/\">Five for the Future</a></p>\n\n\n\n<p><a href=\"https://make.wordpress.org/polyglots/\">Translate WordPress</a></p>\n\n\n\n<p><a href=\"https://make.wordpress.org/community/2023/11/29/should-we-allow-sponsor-demo-rooms-or-tracks-at-events/\">Should We Allow Sponsor Demo Rooms or Tracks at Events?</a></p>\n\n\n\n<p><a href=\"https://wptavern.com/podcast/80-angela-jin-on-how-and-why-wordcamps-might-change-in-the-future\">Angela Jin on How and Why WordCamps Might Change in the Future</a></p>\n\n\n\n<p><a href=\"https://wptavern.com/podcast/98-marieke-van-de-rakt-on-uniting-the-wordpress-community-for-a-stronger-future\">Marieke van de Rakt on Uniting the WordPress Community for a Stronger Future</a></p>\n\n\n\n<p><a href=\"https://twitter.com/thomas_fch\">Thomas on X</a></p>\n\n\n\n<p><a href=\"https://www.linkedin.com/in/thomas-fanchin-b31333137/\">Thomas on LinkedIn</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 20 Dec 2023 15:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:19;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:108:\"Do The Woo Community: A Post State of the Word Chat with Rocio Valdivia, Pooja Derashri &amp; José Ramón\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=78732\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:96:\"https://dothewoo.io/a-post-state-of-the-word-chat-with-rocio-valdivia-pooja-derashri-jose-ramon/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:503:\"<p>Listen to insights and experiences in the Spanish WordPress community, features and updates announced at SOTW, plus getting involved in the WordPress community. </p>\n<p>&gt;&gt; The post <a href=\"https://dothewoo.io/a-post-state-of-the-word-chat-with-rocio-valdivia-pooja-derashri-jose-ramon/\">A Post State of the Word Chat with Rocio Valdivia, Pooja Derashri &#038; José Ramón</a> appeared first on <a href=\"https://dothewoo.io\">Do the Woo - a WooCommerce and WordPress Builder Podcast</a>	.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 20 Dec 2023 08:50:41 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:20;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7